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We Define Healthy Beauty
We Define Healthy Beauty
We Define Healthy Beauty

New in the Beauty Store

Sahajan Essential Cleansing Oil

This rich blend of moringa, squalane, and rose oils which melts through even the most stubborn waterproof makeup, removing daily grime and pollution leaving your skin fresh, clean and glowing.

$48 USD

Sigil Aqua Viridi
Sigil Scent

Water symbolizes intuition and the divine feminine within us all. Capturing the gentle power of this essential element, Aqua Viridi is a fluid blend of marine accords and damp fern notes.

$130 USD

Free+True Cleansing Powder

Forming into a creamy milk consistency, Soft Power will gently polish away impurities, pollutants and excess oil and is packed with vitamins and minerals making it a powerhouse essential oil free cleansing powder + exfoliant.

$40 USD

Roller Rabbit: A Beautiful Balance of Perfection and Imperfection

Sustainability, healthy ingredients, and performance are some of the things we stand for here at Beauty Heroes. While many of our products are for skin, body and self-care, we carry a few accessories we truly love that are worthy of the spotlight for other, but similar reasons. Roller Rabbit is an example of one of …

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Eu’Genia Shea: All That Is Good

Eu’Genia Shea is a blue beauty brand at Beauty Heroes with social impact at the heart of its origins. Founded by Naa-Sakle Akuete in partnership with her mom Eugenia, this mother-daughter duo work with women’s cooperatives in Ghana to grow and process the highest quality, pure unadulterated shea butter. Eugenia, formerly the president of the …

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Saving Face: Perioral Dermatitis

We get a lot of skincare questions about skincare for perioral dermatitis sent to us at Beauty Heroes, sometimes accompanied with pictures and pleas for help. We always respond with product recommendations, and often a warning; skin conditions are rarely solved by just putting something ON your skin. Diet, hormones and lifestyle often underlie the most common …

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Juna CBD Products available at Beauty Heroes

The Juna CBD Difference

Juna CBD  is redefining wellness by creating plant-powered formulas to optimize mind, body, mood and sleep for the women who manage it all. The ‘do it all’ generation of women are experiencing sensory and schedule overload like never before. The result — anxiety is the #1 leading mental health disorder in America, 55% are stressed, …

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Beauty Heroes Novato Store

Beauty Heroes

Beauty Heroes Flagship Beauty Store is a discovery-based shopping destination offering a fresh and thrilling take on healthy beauty and well-being. Visit us IRL at our Northern California store.

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We Define
Healthy Beauty

Our founder Jeannie cared about ingredients before ‘clean beauty’ and ‘green beauty’ was a thing. She prefers the term healthy beauty, defined as predominantly organic skincare, haircare bodycare and makeup that is cruelty-free, good for our bodies and safe for the environment. This means that we go beyond most clean beauty standards, excluding ingredients that are toxic to humans, requiring that they are completely biodegradable, so they won’t harm animals or pollute our fresh water or oceans.

The complexity of navigating cosmetic ingredients to this level fueled Jeannie’s passion to make it simple to discover healthy beauty through our monthly subscription, our online store and our flagship store. By working with brands with an unwavering commitment to ethical sourcing, sustainability, purity and quality, Jeannie has become the industry standard bearer on ingredient integrity, establishing Beauty Heroes as the most trusted source for healthy beauty.

Meet Our Standard

Jeannie Jarnot in the Beauty Heroes Flagship Store

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