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We Define Healthy Beauty
We Define Healthy Beauty

New in the Beauty Store

Maya Chia Power Fol
Maya Chia

This lightweight, fast-absorbing treatment features peptides, amino acids, collagen, antioxidants, fermented minerals, photo-actives, and adaptogens to target scalp stimulation and health.

$72 USD

RANAVAT Eternal Reign

Eternal Reign Renewing Bakuchi Crème is a rich crème formulated to hydrate, repair and renew. This luxurious cream has a silky finish that will leave your skin looking royally rested.

$85 USD

Fitglow Lash+Brow
Fitglow Beauty

Night Lash + Brow Serum works to amplify the appearance and provide the feel of strengthened lashes and brows. This serum will leave you with lashes and brows that feel restored and look fuller.

$68 USD

Maya Chia Power Fol

The Fol Effect

Whether from stress, hormones, aging or illness, hair thinning, and hair loss can happen to anyone. While hair naturally goes through cycles of increased shedding, if you’re finding more than your fair share in your brush or shower basin, it may be time for a Fol-on intervention. Today we’re diving deep into Maya Chia’s approach …

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RANAVAT Products

RANAVAT: Sacred, Eternal, Mighty

If there were an award for most evolved brand in 2020, it would go to RANAVAT. It’s hard to believe that just over a year ago, we were celebrating the launch of Luminous Ceremony, our January 2020 Hero product. Since then, Founder Michelle Ranavat has been hard at work bringing forth her vision of creating …

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Naa Sakle Akuete

Project Blue Beauty: The Leader in Shea

Look at most beauty and personal care product ingredient lists, and you’ll find shea butter somewhere on them. It’s an incredibly versatile ingredient, full of essential fatty acids and vitamins and easy to grow. But, like most natural resources, not all shea is created equal, not by a long shot. Enter Naa-Sakle Akuete, the Founder …

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Biophile Fermented Face Oil

The Future Is Fermented

There is no shortage of beauty oils available on the market today– most often featuring pure plant oils for the face, body and hair – for they deliver emolliency and nourishment in a simplified, pure and preservative-free format.  Although these oils can vary in their composition, there hasn’t been much innovation with plant oils, until …

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Beauty Heroes Novato Store

Beauty Heroes

Beauty Heroes Flagship Beauty Store is a discovery-based shopping destination offering a fresh and thrilling take on healthy beauty and well-being. Visit us IRL at our Northern California store.

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We Define
Healthy Beauty

Our founder Jeannie cared about ingredients before ‘clean beauty’ and ‘green beauty’ was a thing. She prefers the term healthy beauty, defined as predominantly organic skincare, haircare bodycare and makeup that is cruelty-free, good for our bodies and safe for the environment. This means that we go beyond most clean beauty standards, excluding ingredients that are toxic to humans, requiring that they are completely biodegradable, so they won’t harm animals or pollute our fresh water or oceans.

The complexity of navigating cosmetic ingredients to this level fueled Jeannie’s passion to make it simple to discover healthy beauty through our monthly subscription, our online store and our flagship store. By working with brands with an unwavering commitment to ethical sourcing, sustainability, purity and quality, Jeannie has become the industry standard bearer on ingredient integrity, establishing Beauty Heroes as the most trusted source for healthy beauty.

Meet Our Standard

Jeannie Jarnot in the Beauty Heroes Flagship Store

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