Whether from stress, hormones, aging or illness, hair thinning, and hair loss can happen to anyone. While hair naturally goes through cycles of increased shedding, if you’re finding more than your fair share in your brush or shower basin, it may be time for a Fol-on intervention. Today we’re diving deep into Maya Chia’s approach …
Get lost, then found, in the wildly transportive scent of Meadow Vision, inspired by a vision quest in a lush meadow, and Bathing Culture's newest scent launch.
This creaseless formula with lychee and vitamins E & C provides flexible and highly pigmented shades, this easy to blend concealer corrects tone while evening discoloration.
Sumptuous and deeply moisturizing while harnessing the power of Australia’s super antioxidant fruit, Queen Garnet Plum you'll wake up to firm, hydrated and plumped skin.
The Thrill of Discovery
Beauty Heroes delivers healthy skincare you can trust, one Hero product at a time. Live lighter and love more with our Monthly Discovery service, for as low as $39.95/mo. As a Member, you’ll enjoy a 15% savings in the Beauty Store everyday.
If you thought greenwashing was a problem, it’s safe to say there’s a whole new wave coming our way. Blue-washing, the exaggeration or fabrication of sustainability impact or actions made by a company to appeal to consumers, is rampant. Studies have identified that anywhere from 40% to 70% of sustainability claims could be exaggerated, misleading …
With a penchant for clean biotech, a passion for psychosomatic skincare, and a. Severance for the ancestral wisdom of their Polish roots, Oio Lab is a revelation in high-tech, high-touch skincare that sits at the intersection of innovation and tradition. Featuring ethically sourced botanicals and leading-edge bio-identical ingredients, Oio Lab leads us into the future …
Beauty Heroes Flagship Beauty Store is a discovery-based shopping destination offering a fresh and thrilling take on healthy beauty and well-being. Visit us IRL at our Northern California store.
Our founder Jeannie cared about ingredients before ‘clean beauty’ and ‘green beauty’ was a thing. She prefers the term healthy beauty, defined as predominantly organic skincare, haircare bodycare and makeup that is cruelty-free, good for our bodies and safe for the environment. This means that we go beyond most clean beauty standards, excluding ingredients that are toxic to humans, requiring that they are completely biodegradable, so they won’t harm animals or pollute our fresh water or oceans.
The complexity of navigating cosmetic ingredients to this level fueled Jeannie’s passion to make it simple to discover healthy beauty through our monthly subscription, our online store and our flagship store. By working with brands with an unwavering commitment to ethical sourcing, sustainability, purity and quality, Jeannie has become the industry standard bearer on ingredient integrity, establishing Beauty Heroes as the most trusted source for healthy beauty.