Beauty Council

Alena Stavnjak

Director of Spa and Wellness, Viceroy Miami , Miami, Florida

Alena Stavnjak has more than 12 years of extensive domestic and international experience with luxury brands and trends in the spa and wellness industries. Specializing in innovative strategic planning and hospitality management, Alena began her career at The Ritz-Carlton Hotel Company in 2003 where she worked in several of the company’s locations including Key Biscayne, South Beach, Fort Lauderdale, Sarasota and St. Thomas, USVI. In 2010, Alena opened the 20,000 square-foot ESPA at The Istanbul EDITION hotel as Executive Spa Director.

In September 2013 Alena joined Viceroy Hotel Group as Director of Spa and Wellness, overseeing operations in 3 departments: spa, fitness and pool resort.

Alena is also co-founder of the Caribbean Spa Association. The Caribbean Spa Association encompasses over 27 countries and is recognized as the bridge between Caribbean spas, educators, wellness professionals, and product suppliers. Alena serves as the President of the Spa Hope Foundation. Alena’s inspiration to form the Spa Hope came from working with Sharon and Kelly Stone’s Planet Hope. project in 2013.

Superpower: Extensive and diverse spa and wellness operations experience.

My mission as a Beauty Superhero: To assist others in determining the products that will result in optimal beauty and impact their overall health and wellbeing.

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