Beauty Council

WHY I WALK THE WALK – Spa Industry

Christi Cano

President and Founder, Innovative Spa Productions

Christi Cano is the President & Founder of Innovative Spa Productions, which provides spa development, audits and evaluations, education and resources based on her first-hand development, operations, management, and technician experience.

After graduating from Texas A&M University, Christi began her hospitality career with Hyatt Resorts Hawaii opening or managing resorts on Oahu, Kauai, Maui and the Big Island. A respected industry leader, she has developed, opened and/or managed spas for Wynn Las Vegas, Wynn Macau, Ojai Valley Inn & Spa and Marriott International, along with many other Resort Spas, Day Spas, Medical Spas, Wellness Centers and Senior Living Communities. Christi’s unique combination of skills combines a collective 24 years of experience as a Spa Director, Resort Manager, Consultant & Small Business Owner, Spa Product Sales Representative & Trainer, Massage Therapist and avid Spa-Goer. She graduated from massage school in 2001 and is a Reiki practitioner.

Understanding that vendors play a vital role in the success of spas, she regularly works with product companies to educate on how to effectively work with spas and increase sales. This includes training, product development and analysis, and marketing tools.

She contributes to management and technician textbooks for publishing companies including Milady’s and Cengage Learning. Christi is a professional educator at spa conferences and events throughout the U.S. and internationally.

Superpower: Knowledge + Communication = Infinite Possibilities

My mission as a Beauty Superhero: To share knowledge which helps others grow, thrive, and become more successful.

recent advice

WHY I WALK THE WALK – Spa Industry


Those of us who work (and live, love and breathe) in the spa industry know all too well the importance of balance, living a healthy lifestyle and being of service to others. We sell massage for its therapeutic benefits, encourage time for yoga, at-home skin care, and getting enough sleep. We speak of meditation, hydration, rejuvenation and positive affirmation. read more

Back to the Spa Superheroes