Meet the Founder

LILFOX Introduces The Couture Collection

Jeannie Jarnot

Founder, Beauty Heroes

Longtime spa director and healthy beauty expert, Jeannie Jarnot, is on a mission to deliver beauty you can trust, one Hero product at a time. After uncovering the prevalence of toxic ingredients in the spa industry – and how they might have contributed to her own infertility – Jeannie began her quest to make clean beauty the rule rather than the exception. The complexity of navigating cosmetic ingredients only fueled her passion to make it simple to discover safe, effective and luxurious skincare. By working only with brands who have an unwavering commitment to ethical sourcing, ingredient purity and unparalleled quality, she has instituted a new standard of excellence and transparency in the industry, establishing her company as the most trusted source for healthy beauty.

Through her Inspired Curation process, Jeannie works directly with brand founders to hand select, test and approve each product featured by Beauty Heroes. Inspired by the belief that ‘quality over quantity’ is the new way to shop, Beauty Heroes’ monthly delivery service slows down the discovery process and introduces green beauty through an intentional and educational approach, inviting us all to ‘Use less. Love more.’

Jeannie recently published her first e-Book, Be Your Own Beauty Hero, and is working on her second book. Her love and respect for nature stems from her native home of Honolulu, Hawaii. Today, she lives in Northern California with her husband and young son.

recent advice

LILFOX Introduces The Couture Collection


This summer, LILFOX, the brand synonymous with green beauty luxury, decadent aromatic rituals and coquette whimsy introduces their newest skincare series, appropriately titled the LILFOX Couture Collection. The debut includes two layering pieces that elevate the line with carefully selected and sourced high potency active Vitamin C and botanical Vitamin A chosen by formulator Alexis Rose for their results found in clinical studies and in her own rigorous testing. To me, LILFOX has always married experience and function seamlessly, but these two new additions take us all to new more

From Zero to Hero: The Making Of The First Zero Waste Deodorant Bar


As Blue Beauty has evolved from a conversation into a movement, a common question remains: what is the difference between Green and Blue Beauty? Perhaps the best way to answer this question is by way of an example. The month, in a very special Blue Beauty Limited Edition, we showcase a true Blue Beauty innovation: Cleo+Coco’s Zero Waste Deodorant Bar. read more

Bathing Culture, So Much More Than Soap


You may think we planned it this way, but the truth is we didn’t see this coming. Who knew that sending out a rainbow waved bottle of soap as our Hero product could be as relevant as it is in this very moment? I remember the first time I saw Bathing Culture on a shelf at a store, the rainbow across their small 100% recycled plastic bottle caught my more

Project Blue Beauty: How To TerraCycle At Home


You’re doing all the right things: you shop local with a reusable bag, you’ve sworn off plastic and single use items and impulse purchases, and you salvage items from the Goodwill pile to reuse, rewear and rescue from the landfill. But what do you do with all the other stuff? The old computer keyboard, the tangle of cords in the garage, your miscellaneous cleaning and beauty products or your dull razors? The season is ripe for any solution that attempts to inspire unity and to relax our anxieties during social, political and environmental unrest. And this is when we turn to art, ‘blue beauty’ and nature for a moment of reprieve. Enter Pantone. For 20 years, Pantone has announced a Color of the Year, based on global trend analyses across fashion, beauty, entertainment, travel, and social and economic conditions that inform the cultural zeitgeist of our time. The Pantone Color Institute partners with global brands to effectively translate the power, psychology, and emotion of color in their design strategy. Who can forget the infamous scene in 2006’s The Devil Wears Prada when Meryl Streep’s character, Miranda Priestly, claps back at Anne Hathaway’s fashion ignorance with the most perfectly delivered monologue about the power of Cerulean Blue (2000’s Color of the Year) to drive global commerce, from the runway all the way down to the clearance bin? The Pantone Color of the Year not only influences product development and purchasing decisions across industries, but it is also meant to reflect the psychological and emotional state of our time. The 12-day itinerary involved much more than the main event, which was to support Danielle Burden, Saalt’s Director of Impact, as she educated rural Kenyan women and girls on the transformative power of the menstrual cup. I also participated in a women’s day for widows and guardians of orphans, hosted by Outreach to the World (OWI). We celebrated at a day-long birthday party for the orphans, visited a free medical clinic that was open to the entire city of Kitale, and spent time at Sister Freda’s Medical Center and girls school, a day I’ll never forget. Needless to say, there’s absolutely no way I can share the full experience in one blog post. I have never been on a trip that was solely dedicated to social impact and service so I wasn’t expecting the lessons and gifts that came from it. The most remarkable experience was realizing that when we’re in service, we end up receiving so much more than we more