Meet the Founder

Highlighting the Aloha Glow

Jeannie Jarnot

Founder, Beauty Heroes

Longtime spa director and healthy beauty expert, Jeannie Jarnot, is on a mission to deliver beauty you can trust, one Hero product at a time. After uncovering the prevalence of toxic ingredients in the spa industry – and how they might have contributed to her own infertility – Jeannie began her quest to make clean beauty the rule rather than the exception. The complexity of navigating cosmetic ingredients only fueled her passion to make it simple to discover safe, effective and luxurious skincare. By working only with brands who have an unwavering commitment to ethical sourcing, ingredient purity and unparalleled quality, she has instituted a new standard of excellence and transparency in the industry, establishing her company as the most trusted source for healthy beauty.

Through her Inspired Curation process, Jeannie works directly with brand founders to hand select, test and approve each product featured by Beauty Heroes. Inspired by the belief that ‘quality over quantity’ is the new way to shop, Beauty Heroes’ monthly delivery service slows down the discovery process and introduces green beauty through an intentional and educational approach, inviting us all to ‘Use less. Love more.’

Jeannie recently published her first e-Book, Be Your Own Beauty Hero, and is working on her second book. Her love and respect for nature stems from her native home of Honolulu, Hawaii. Today, she lives in Northern California with her husband and young son.

recent advice

Highlighting the Aloha Glow

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It’s been just over three years since launching our very first Honua Skincare Hero product, Aloha Youth Serum, which is still an everyday Hero product in my morning routine. Over the last few years, as I’ve witnessed Honua’s growth from indie beauty darling to leading Hawaiian skincare brand, I’ve remained impressed by the brand’s commitment to honoring native Hawaiian tradition, sustainably and ethically sourcing healing botanicals from the Hawaiian islands. With each new product, Honua fills a void in her own line, and in the clean beauty industry in general, only adding what is essential to one’s daily routine. Her commitment to minimalism is impressive, especially as an esthetician. She’s never one to overdo it, knowing that the skin only needs so much to be healthy, as evidenced by her own aloha glow. read more

Beauty Heroes Travels to Kenya

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I’m back from Kenya…did you follow my trip? If you did, first of all, thank you for coming to witness a tiny bit of my experience of Beauty Heroes in Kenya. If you didn’t, we’ve added all of my posts from Saalt x BH as a Highlight on Instagram. The 12-day itinerary involved much more than the main event, which was to support Danielle Burden, Saalt’s Director of Impact, as she educated rural Kenyan women and girls on the transformative power of the menstrual cup. I also participated in a women’s day for widows and guardians of orphans, hosted by Outreach to the World (OWI). We celebrated at a day-long birthday party for the orphans, visited a free medical clinic that was open to the entire city of Kitale, and spent time at Sister Freda’s Medical Center and girls school, a day I’ll never forget. Needless to say, there’s absolutely no way I can share the full experience in one blog post. I have never been on a trip that was solely dedicated to social impact and service so I wasn’t expecting the lessons and gifts that came from it. The most remarkable experience was realizing that when we’re in service, we end up receiving so much more than we give.read more

Dana Jackson on Healing Luxury and Radical Self Care

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When Dana Jackson was diagnosed with Lupus and Lupus Nephritis, it was after a long battle that left her house-bound with debilitating pain and an unsightly skin and hair condition for which she could find no relief.  Alone and without the answers she was looking for, she began creating the solutions she needed to treat her damaged and dry skin using potent, organic, wild-harvested botanicals. Her first successful batch of Heal Whipped Skin Soufflé was literally a balm for her soul – both soothing to her skin and also, finally, a small victory on her healing path. And, it was the catalyst for her brand, Beneath Your Mask. We were delighted to feature her first Hero product in last year’s Indie Holiday series, (watch the video below to hear more about Dana’s story!) and we’re bringing it back to a wider audience this year, alongside her new product, Remedy Conditioning Lip Balm. More on that in a moment.read more