Meet the Founder

Set Your New Year’s ‘Skintentions’

Jeannie Jarnot

Founder, Beauty Heroes

Longtime spa director and healthy beauty expert, Jeannie Jarnot, is on a mission to deliver beauty you can trust, one Hero product at a time. After uncovering the prevalence of toxic ingredients in the spa industry – and how they might have contributed to her own infertility – Jeannie began her quest to make clean beauty the rule rather than the exception. The complexity of navigating cosmetic ingredients only fueled her passion to make it simple to discover safe, effective and luxurious skincare. By working only with brands who have an unwavering commitment to ethical sourcing, ingredient purity and unparalleled quality, she has instituted a new standard of excellence and transparency in the industry, establishing her company as the most trusted source for healthy beauty.

Through her Inspired Curation process, Jeannie works directly with brand founders to hand select, test and approve each product featured by Beauty Heroes. Inspired by the belief that ‘quality over quantity’ is the new way to shop, Beauty Heroes’ monthly delivery service slows down the discovery process and introduces green beauty through an intentional and educational approach, inviting us all to ‘Use less. Love more.’

Jeannie recently published her first e-Book, Be Your Own Beauty Hero, and is working on her second book. Her love and respect for nature stems from her native home of Honolulu, Hawaii. Today, she lives in Northern California with her husband and young son.

recent advice

Set Your New Year’s ‘Skintentions’

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When Jane Scrivner first shared her philosophy for results-driven skincare, you could say I was left feeling inspired. She had a way of systematically breaking down the steps to effective skincare, while sharing the ‘why’, and educating on the importance of understanding the skin’s structure and the role of each step in our skincare routine. I was instantly drawn to her line. I loved it! While Jane Scrivner was new to me, as soon as Beauty Heroes launched the line, I realized that there were a ton of Jane Scrivner fans who had already fallen in love with her luxurious formulas that work together to simply, and completely, deliver everything your skin needs. read more

The Essence of
Mo Mi

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The more I have used the Mo Mi Collection, the stronger I felt it needed to be recognized. Hair care can be challenging to formulate, but Diane and Damon’s hard work has really paid off.read more

Tanja and Max Take Us Higher

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Where there’s a will, there’s a way. I’ve dreamt of bringing Max and Me’s Sweet Serenity Mask & Wash to our Beauty Heroes members for over two years; this product is truly scintillating. Easier said than done, though. The complex yet exquisite product blend is made with carefully-sourced, quality ingredients from small producers, and is hand-crafted by Tanja in the Max and Me ‘manufactory’ in Vienna, Austria. So much intention and time goes into making it. Specially-made for Beauty Heroes, this month’s Beauty Discovery has been a collaboration over a year in the making. read more