It’s hard to imagine that in many cultures in the world today, girls and women are shamed into silence about this most natural and beautiful biological process. Their communities remain uneducated about what menstrual cycles are and, worst of all, how to properly manage this monthly event. If sanitary supplies are available at all, they are usually for sale in male-run convenience stores and girls are too embarrassed to purchase them, so they often resort to using scraps of cloth in order to avoid humiliation. You might find it surprising that this is a topic of conversation at Beauty Heroes. What does global period care have to do with healthy beauty? According to my definition of beauty: everything.
Meet the Founder
Founder, Beauty Heroes
Longtime spa director and healthy beauty expert, Jeannie Jarnot, is on a mission to deliver beauty you can trust, one Hero product at a time. After uncovering the prevalence of toxic ingredients in the spa industry – and how they might have contributed to her own infertility – Jeannie began her quest to make clean beauty the rule rather than the exception. The complexity of navigating cosmetic ingredients only fueled her passion to make it simple to discover safe, effective and luxurious skincare. By working only with brands who have an unwavering commitment to ethical sourcing, ingredient purity and unparalleled quality, she has instituted a new standard of excellence and transparency in the industry, establishing her company as the most trusted source for healthy beauty.
Through her Inspired Curation process, Jeannie works directly with brand founders to hand select, test and approve each product featured by Beauty Heroes. Inspired by the belief that ‘quality over quantity’ is the new way to shop, Beauty Heroes’ monthly delivery service slows down the discovery process and introduces green beauty through an intentional and educational approach, inviting us all to ‘Use less. Love more.’
Jeannie recently published her first e-Book, Be Your Own Beauty Hero, and is working on her second book. Her love and respect for nature stems from her native home of Honolulu, Hawaii. Today, she lives in Northern California with her husband and young son.
I remember the moment I first felt like a bonafide business owner. I was still in startup phase, and I was pondering the Beauty Heroes business model. I had always known I wanted to use my business to make a positive impact. But how? And how much could I give? There were so many worthy causes that pulled at my heart strings. Then
One brand, one full sized product? What’s the fun in that? Only 5 short years ago, when Beauty Heroes just launched, this sentiment was expressed more than once. In an era of sample boxes, our concept was disruptive, and it … Continued
In our modern world of over-saturation an abundance of options and short attention span, it’s important to me that we stay connected to our values of conscious consumption. Rather than always introduce only new brands, I often fall back on a tried-and-true (and somewhat outdated) virtue: when I find a good thing, I stick with it. It should come as no surprise that I often return to a brand we’ve featured before in our Monthly Discovery. Such is the case with Maya Chia.This month, as we celebrate the brand’s third Hero product, I’m confident you will understand why Maya Chia is a brand that I simply can’t get enough of.