Meet the Founder

Deep SEAS: <br> South East Asian Sourced Ingredients

Jeannie Jarnot

Founder, Beauty Heroes

Longtime spa director and healthy beauty expert, Jeannie Jarnot, is on a mission to deliver beauty you can trust, one Hero product at a time. After uncovering the prevalence of toxic ingredients in the spa industry – and how they might have contributed to her own infertility – Jeannie began her quest to make clean beauty the rule rather than the exception. The complexity of navigating cosmetic ingredients only fueled her passion to make it simple to discover safe, effective and luxurious skincare. By working only with brands who have an unwavering commitment to ethical sourcing, ingredient purity and unparalleled quality, she has instituted a new standard of excellence and transparency in the industry, establishing her company as the most trusted source for healthy beauty.

Through her Inspired Curation process, Jeannie works directly with brand founders to hand select, test and approve each product featured by Beauty Heroes. Inspired by the belief that ‘quality over quantity’ is the new way to shop, Beauty Heroes’ monthly delivery service slows down the discovery process and introduces clean beauty through an intentional and educational approach, inviting us all to ‘Use less. Love more.’

Jeannie recently published her first e-Book, Be Your Own Beauty Hero, and is working on her second book. Her love and respect for nature stems from her native home of Honolulu, Hawaii. Today, she lives in Northern California with her husband and young son.

recent advice

Deep SEAS:
South East Asian Sourced Ingredients


The West has long borrowed healing principles from the East to treat the body holistically.  Traditional Chinese Medicine and Ayurveda have greatly influenced our culture of wellness in the West. Traditional Chinese Medicine balances yin, yang and qi, while Ayurveda focuses on balancing the elements of earth, fire and air.  As Eastern herbs have been making their way into our smoothies, teas and tonics, it makes sense that we would look to these traditional South East Asian ingredients for skincare and how they can benefit us when used topically on the more

A Call from the East: Behind the Scenes with Siam SEAS


What I love most about Beauty Heroes is discovering new beauty with a purpose, and then spreading their message to our community. The longer I do this work, the more impressed I am when I encounter an emerging indie brand with a distinct point of difference and a clear voice. This is a very crowded space, and standing out takes vision, courage and grit. Supadra, founder of Siam SEAS, possesses these traits in spades. Supadra’s call to create Siam SEAS was answered readily and unconditionally. The seed was planted early in her childhood, but the call wasn’t clear until later in life, when Supadra faced her own insecurities with her chronic skin conditions. Her journey of self acceptance led her to practice the art of self-care, and through these rituals, she not only reclaimed her self confidence but discovered her love for natural product formulation. Now, every time I experience Siam SEAS, it is clear that each product is a remembrance of the traditions, scents, colors and aromas of the East, and a labor of self-love. read more

The New Luxury: Conscious Fashion


They say how you do one thing is how you do everything. Ever since discovering how many harmful ingredients were hiding in my skincare (and starting a company to do something about it), I have been slowly waking up to conscious consumption in other areas in my life. My most recent focus: my closet.  I have so much to learn about conscious fashion, but what I know today is that traditional fashion has a dark side, and once I awaken to the facts, it’s impossible to unknow them. I recently bought shoes made from recycled water bottles, GOTS certified lounge and underwear and a fully compostable cell phone case. It feels good – and looks good – to be a part of this movement. I never felt that luxury was about labels. It has always been about quality. For me, true quality is in the intention and sustainable practices of a company, not just in its name. Happily, I’m not the only one who feels this way. We’re living in a zeitgeist of conscious consumerism, and we see businesses in all industries steering towards better, cleaner and eco-friendlier more

Speaking The Skin’s Language


Ever marvel at the wholly regenerative capabilities of most plants and vegetables? Their miraculous ability to not only heal completely from a cut, but to fully regrow a stem and birth a new bud or fruit, is something that scientists … Continuedread more