Meet the Founder

The Road To Innovation: The Making of Hydration Boost Concentrate

Jeannie Jarnot

Founder, Beauty Heroes

Longtime spa director and healthy beauty expert, Jeannie Jarnot, is on a mission to deliver beauty you can trust, one Hero product at a time. After uncovering the prevalence of toxic ingredients in the spa industry – and how they might have contributed to her own infertility – Jeannie began her quest to make clean beauty the rule rather than the exception. The complexity of navigating cosmetic ingredients only fueled her passion to make it simple to discover safe, effective and luxurious skincare. By working only with brands who have an unwavering commitment to ethical sourcing, ingredient purity and unparalleled quality, she has instituted a new standard of excellence and transparency in the industry, establishing her company as the most trusted source for healthy beauty.

Through her Inspired Curation process, Jeannie works directly with brand founders to hand select, test and approve each product featured by Beauty Heroes. Inspired by the belief that ‘quality over quantity’ is the new way to shop, Beauty Heroes’ monthly delivery service slows down the discovery process and introduces green beauty through an intentional and educational approach, inviting us all to ‘Use less. Love more.’

Jeannie recently published her first e-Book, Be Your Own Beauty Hero, and is working on her second book. Her love and respect for nature stems from her native home of Honolulu, Hawaii. Today, she lives in Northern California with her husband and young son.

recent advice

The Road To Innovation: The Making of Hydration Boost Concentrate


This month, we paired this new launch of Josh Rosebrook’s long-awaited Hydration Boost Concentrate with Josh’s Hydrating Accelerator and Vital Balm Cream. We believe it’s the perfect trifecta for impossibly glowing skin. If Hydration Boost Concentrate it isn’t the biggest launch in green beauty this year, I don’t know what is. I like to refer to it as The Ultimate J-Glow. I can honestly say I’ve never seen a product absorb into skin quite like this one. It’s as if skin transforms into a sponge, and plumps up with just 2-3 drops. Oil and essential oil-free, this Hero product is a hydration booster that is appropriate for almost every skin type. I say almost, because nothing works for 100% of all us, but Hydration Boost Concentrate is as close as you’ll come to a product that is appropriate for all skin types. read more

Saalt x Beauty Heroes: The most impactful beauty collab, period.


It’s hard to imagine that in many cultures in the world today, girls and women are shamed into silence about this most natural and beautiful biological process. Their communities remain uneducated about what menstrual cycles are and, worst of all, how to properly manage this monthly event. If sanitary supplies are available at all, they are usually for sale in male-run convenience stores and girls are too embarrassed to purchase them, so they often resort to using scraps of cloth in order to avoid humiliation. You might find it surprising that this is a topic of conversation at Beauty Heroes. What does global period care have to do with healthy beauty? According to my definition of beauty: everything.   read more

Beauty Heroes Commits to 1% For The Planet


I remember the moment I first felt like a bonafide business owner. I was still in startup phase, and I was pondering the Beauty Heroes business model. I had always known I wanted to use my business to make a positive impact. But how? And how much could I give? There were so many worthy causes that pulled at my heart strings. Thenread more