So far we’ve shared with you our Blue Beauty Commitments and Best Practices companies can adopt to actively fade into blue. Now its your turn, and let’s be honest, until you – WE – decide to make new, blue buying decisions, things aren’t going to change all that much. Contributing to a bluer planet is a team sport, and you are the team captain. It’s game time.
Meet the Founder
Founder, Beauty Heroes
Longtime spa director and healthy beauty expert, Jeannie Jarnot, is on a mission to deliver beauty you can trust, one Hero product at a time. After uncovering the prevalence of toxic ingredients in the spa industry – and how they might have contributed to her own infertility – Jeannie began her quest to make clean beauty the rule rather than the exception. The complexity of navigating cosmetic ingredients only fueled her passion to make it simple to discover safe, effective and luxurious skincare. By working only with brands who have an unwavering commitment to ethical sourcing, ingredient purity and unparalleled quality, she has instituted a new standard of excellence and transparency in the industry, establishing her company as the most trusted source for healthy beauty.
Through her Inspired Curation process, Jeannie works directly with brand founders to hand select, test and approve each product featured by Beauty Heroes. Inspired by the belief that ‘quality over quantity’ is the new way to shop, Beauty Heroes’ monthly delivery service slows down the discovery process and introduces green beauty through an intentional and educational approach, inviting us all to ‘Use less. Love more.’
Jeannie recently published her first e-Book, Be Your Own Beauty Hero, and is working on her second book. Her love and respect for nature stems from her native home of Honolulu, Hawaii. Today, she lives in Northern California with her husband and young son.
Since its Beauty Heroes debut in November 2018, Dino Apparel has been one of my wardrobe mainstays, taking me from the office to errands to dinner with friends, not to mention my go-to uniform for near every single flight or road trip. A devotee of both form and function, Dino Apparel is versatile with designs that fit, flatter and allow me to move, a must for any working mother. While I own practically every piece Dino Apparel has created and wear them all in constant rotation, it’s the jumpsuit that really jumped out at me when I discovered it last year on a photoshoot. I instantly fell in love with the flattering shape and its effortless, year-round lounge – travel – work functionality. If I had to wear only one thing for the rest of my life, this would be it.
When I met Graydon Moffatt, vegan chef, yoga instructor, beauty alchemist and Founder of the Canadian superfood skincare brand, Graydon Skincare, I was flooded with FOMO. Up until that moment, I had been missing out on one of the most … Continued
My love for all things beauty ritual began long before Beauty Heroes. It even started before my career as a spa director. The seeds were planted as a child growing up in Hawaii, watching my mother lather herself with oils and butters and creams (oh my!), a weekly routine that she relished. I observed early on the power of inner and outer transformation when we pamper our skin.