Meet the Founder

Design your Beauty Sleep Ritual

Jeannie Jarnot

Founder, Beauty Heroes

Longtime spa director and healthy beauty expert, Jeannie Jarnot, is on a mission to deliver beauty you can trust, one Hero product at a time. After uncovering the prevalence of toxic ingredients in the spa industry – and how they might have contributed to her own infertility – Jeannie began her quest to make clean beauty the rule rather than the exception. The complexity of navigating cosmetic ingredients only fueled her passion to make it simple to discover safe, effective and luxurious skincare. By working only with brands who have an unwavering commitment to ethical sourcing, ingredient purity and unparalleled quality, she has instituted a new standard of excellence and transparency in the industry, establishing her company as the most trusted source for healthy beauty.

Through her Inspired Curation process, Jeannie works directly with brand founders to hand select, test and approve each product featured by Beauty Heroes. Inspired by the belief that ‘quality over quantity’ is the new way to shop, Beauty Heroes’ monthly delivery service slows down the discovery process and introduces clean beauty through an intentional and educational approach, inviting us all to ‘Use less. Love more.’

Jeannie serves as an Advisor to the Indie Beauty Expo and is working on her first book. Her love and respect for nature stems from her native home of Honolulu, Hawaii. Today, she lives in Northern California with her husband and young son.

Superpower: Creating unity through trust.

My mission as a Beauty Superhero: To create synergy between people, products, experiences and information that results in more ease, health, beauty and joy.

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Design your Beauty Sleep Ritual

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We often reserve the term “Peak Performance” for endurance-related activities, from athletics to cognitive stamina. Particularly in our Western culture, how hard we push, and even how little we rest, has become synonymous with ambition. “Pulling an all-nighter” or “burning … Continuedread more