Tiny but mighty, chia seed oil packs more punch than most superfoods. Chia, often seen by its Latin name salvia hispanica on skincare ingredient labels, is a species of flowering plant in the mint family. Native to Central America, it … Continued
Meet the Founder
Founder, Beauty Heroes
Longtime spa director and healthy beauty expert, Jeannie Jarnot, is on a mission to deliver beauty you can trust, one Hero product at a time. After uncovering the prevalence of toxic ingredients in the spa industry – and how they might have contributed to her own infertility – Jeannie began her quest to make clean beauty the rule rather than the exception. The complexity of navigating cosmetic ingredients only fueled her passion to make it simple to discover safe, effective and luxurious skincare. By working only with brands who have an unwavering commitment to ethical sourcing, ingredient purity and unparalleled quality, she has instituted a new standard of excellence and transparency in the industry, establishing her company as the most trusted source for healthy beauty.
Through her Inspired Curation process, Jeannie works directly with brand founders to hand select, test and approve each product featured by Beauty Heroes. Inspired by the belief that ‘quality over quantity’ is the new way to shop, Beauty Heroes’ monthly delivery service slows down the discovery process and introduces clean beauty through an intentional and educational approach, inviting us all to ‘Use less. Love more.’
Jeannie serves as an Advisor to the Indie Beauty Expo and is working on her first book. Her love and respect for nature stems from her native home of Honolulu, Hawaii. Today, she lives in Northern California with her husband and young son.
Superpower: Creating unity through trust.
My mission as a Beauty Superhero: To create synergy between people, products, experiences and information that results in more ease, health, beauty and joy.
Every Founder of an independent beauty brand has their story and it’s one of my very favorite things to be able to share it with the Beauty Heroes community. Starting a beauty company is not for the faint of heart. … Continued
I know I’m not alone when I say that the last 12 months have been loaded with lessons, challenges and discoveries for Beauty Heroes, and for me personally. I am grateful for every last one of them. In the end, … Continued
Years ago, the spa I worked for was implementing the oil-cleansing method into their facial practice. It was my first introduction to oil cleansing and I remember how uncomfortable I felt as the company’s trainer slathered and massaged thick oil … Continued