Meet the Founder

Meditation <br> and<br> Beauty

Jeannie Jarnot

Founder, Beauty Heroes

Longtime spa director and healthy beauty expert, Jeannie Jarnot, is on a mission to deliver beauty you can trust, one Hero product at a time. After uncovering the prevalence of toxic ingredients in the spa industry – and how they might have contributed to her own infertility – Jeannie began her quest to make clean beauty the rule rather than the exception. The complexity of navigating cosmetic ingredients only fueled her passion to make it simple to discover safe, effective and luxurious skincare. By working only with brands who have an unwavering commitment to ethical sourcing, ingredient purity and unparalleled quality, she has instituted a new standard of excellence and transparency in the industry, establishing her company as the most trusted source for healthy beauty.

Through her Inspired Curation process, Jeannie works directly with brand founders to hand select, test and approve each product featured by Beauty Heroes. Inspired by the belief that ‘quality over quantity’ is the new way to shop, Beauty Heroes’ monthly delivery service slows down the discovery process and introduces clean beauty through an intentional and educational approach, inviting us all to ‘Use less. Love more.’

Jeannie serves as an Advisor to the Indie Beauty Expo and is working on her first book. Her love and respect for nature stems from her native home of Honolulu, Hawaii. Today, she lives in Northern California with her husband and young son.

Superpower: Creating unity through trust.

My mission as a Beauty Superhero: To create synergy between people, products, experiences and information that results in more ease, health, beauty and joy.

recent advice

Meditation
and
Beauty

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While Mindfulness at work may be the up-to-the-minute HR trend in businesses today, its a practice that the spa industry pioneered decades ago. I was first introduced to meditation about 20 years ago, about a year in to my role … Continuedread more

Meet Au Naturale Founder,
Ashley Prange

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While I’m certainly not naive to the reality of inequality in the workforce, I feel blessed to work in an industry with such a high ratio of female entrepreneurs. The women behind indie beauty brands are some of the brightest, hardest working professionals I’ve come across in my career. After meeting dozens and dozens of female founders, I’ve noticed a trend among the best of them. One telltale sign of a true #girlboss is her commitment to supporting other woman along the way. This trait is exemplified beautifully by Ashley Prange, founder of Au Naturale.read more

Q+A WITH ARJUN
JUST ASK ARJUN

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I am particularly excited to announce Arjun to our community of Beauty Heroes Brand Ambassadors. I had been searching for a man who connected to healthy living like the rest of our conscious beauty circle of trust. So, when Elena shared his blog, JustAskArjun.com with me, I was very excited to find a man who just ‘gets it’. Reading his blog over the last couple of months, I have enjoyed hearing his process of evaluating products for ingredients, performance and packaging, while staying mindful of keeping a realistic skincare routine. He resonates deeply with brands who have a commitment to delivering a unique offering with careful ingredient sourcing.read more