I started Beauty Heroes to help others discover healthy beauty brands, and I love talking about the all the good stuff in our products, the Superpowers. It’s much easier and more fun to explore the benefits of wholesome, high quality, … Continued
Meet the Founder
Founder, Beauty Heroes
Longtime spa director and healthy beauty expert, Jeannie Jarnot, is on a mission to deliver beauty you can trust, one Hero product at a time. After uncovering the prevalence of toxic ingredients in the spa industry – and how they might have contributed to her own infertility – Jeannie began her quest to make clean beauty the rule rather than the exception. The complexity of navigating cosmetic ingredients only fueled her passion to make it simple to discover safe, effective and luxurious skincare. By working only with brands who have an unwavering commitment to ethical sourcing, ingredient purity and unparalleled quality, she has instituted a new standard of excellence and transparency in the industry, establishing her company as the most trusted source for healthy beauty.
Through her Inspired Curation process, Jeannie works directly with brand founders to hand select, test and approve each product featured by Beauty Heroes. Inspired by the belief that ‘quality over quantity’ is the new way to shop, Beauty Heroes’ monthly delivery service slows down the discovery process and introduces clean beauty through an intentional and educational approach, inviting us all to ‘Use less. Love more.’
Jeannie serves as an Advisor to the Indie Beauty Expo and is working on her first book. Her love and respect for nature stems from her native home of Honolulu, Hawaii. Today, she lives in Northern California with her husband and young son.
Superpower: Creating unity through trust.
My mission as a Beauty Superhero: To create synergy between people, products, experiences and information that results in more ease, health, beauty and joy.
Northern California is home to many beauty entrepreneurs, but it’s not everyday I get to spend quality time with them and with their families, so I felt especially honored to be invited to the Innersense Headquarters last month. Greg and … Continued
We often reserve the term “Peak Performance” for endurance-related activities, from athletics to cognitive stamina. Particularly in our Western culture, how hard we push, and even how little we rest, has become synonymous with ambition. “Pulling an all-nighter” or “burning … Continued
The relationship between health and beauty continues to intrigue us, pushing us to explore and innovate in beauty and medicine. While most approach the conversation from one side or the other, Sarah Villafranco falls squarely in the middle, making one … Continued