Meet the Founder

Oil, Water or Both?

Jeannie Jarnot

Founder, Beauty Heroes

Longtime spa director and healthy beauty expert, Jeannie Jarnot, is on a mission to deliver beauty you can trust, one Hero product at a time. After uncovering the prevalence of toxic ingredients in the spa industry – and how they might have contributed to her own infertility – Jeannie began her quest to make clean beauty the rule rather than the exception. The complexity of navigating cosmetic ingredients only fueled her passion to make it simple to discover safe, effective and luxurious skincare. By working only with brands who have an unwavering commitment to ethical sourcing, ingredient purity and unparalleled quality, she has instituted a new standard of excellence and transparency in the industry, establishing her company as the most trusted source for healthy beauty.

Through her Inspired Curation process, Jeannie works directly with brand founders to hand select, test and approve each product featured by Beauty Heroes. Inspired by the belief that ‘quality over quantity’ is the new way to shop, Beauty Heroes’ monthly delivery service slows down the discovery process and introduces clean beauty through an intentional and educational approach, inviting us all to ‘Use less. Love more.’

Jeannie recently published her first e-Book, Be Your Own Beauty Hero, and is working on her second book. Her love and respect for nature stems from her native home of Honolulu, Hawaii. Today, she lives in Northern California with her husband and young son.

recent advice

Meet Sweet Marie: Nurse, Vlogger, Skincare Enthusaist

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I’ll never forget the first time I saw one of Marie’s YouTube videos on her channel AndTheColorGreen. It was a few years ago now, and Marie, a green beauty vlogger was a Beauty Heroes member on Maui. I remember it well because I was doubled over laughing, for most of it. It was smart, creative and quirky in the best way. I fell in love with her authenticity, she is someone who embraces the ‘do you’ spirit of YouTube. It became a monthly ritual for me and my team to gather around the computer and watch Marie’s monthly Beauty Heroes review. Eventually I wrote to her and told her I had to meet her, and I asked her if she would join our community of trusted beauty experts, as she was already clearly an ambassador. What I love about Marie is that she studies skincare, the science of each formula, educates her audience and then just embraces the experience. read more

Josh Rosebrook: More Than Skin Deep

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A household name in green beauty, Josh Rosebrook takes the conversation deeper. I met Josh Rosebrook through my friend Laurel Shaffer, founder of Laurel Whole Plant Organics. She introduced us during the opening of her new studio space right here … Continuedread more

Bacteria Hack:
Pre- and Probiotics in Skincare

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As I was prepping for this August’s Ayuna Beauty Discovery a few months ago, I settled in for what I knew would be an enlightening meeting with Isabel Ramos and Begona San Juan, the two dynamic women behind Ayuna. As this is our second Discovery featuring Ayuna, I was excited for what was to come out of this conversation; from my previous experience, I knew that I would leave the meeting better off than when I came. How can you not when meeting with two women as empowering and intelligent as Isabel and Begona? An esthetician and a cosmetic chemist turned beauty brand founders, both women are explorers and teachers who thrive on the adventure of creating something beautiful that works. Ayuna, the minimalist beauty brand with an essentialist approach, crafts formulas backed by research and green chemistry, the principle of understanding science and technology to offer safer and more ecological alternatives to hazardous chemicals. In our hour and a half meeting, we talked about the use and benefits of our skin’s microbiome and how probiotics work to provide health benefits through living micro-organisms, while prebiotics are used by micro-organisms to and confer (or distribute) the good bacteria throughout our skin and, in Ayuna’s case, ‘hack the conversation’. When our bodies have the right balance of microbiota, our skin is healthy, but when there is an imbalance (dysbiosis), the micro-organisms become aggressive and could result in unhealthy skin conditions (like inflammation, acne and rocasea). Cool, right? I asked Isabel to share about it more in detail because if you’re like me, and you like to geek out on skincare, you want more directly from the source. Read Isabel’s answers to some common FAQs about the effects of pre- and probiotics on our skin. read more