Meet the Founder

Josh Rosebrook’s Acid Trip

Jeannie Jarnot

Founder, Beauty Heroes

Longtime spa director and healthy beauty expert, Jeannie Jarnot, is on a mission to deliver beauty you can trust, one Hero product at a time. After uncovering the prevalence of toxic ingredients in the spa industry – and how they might have contributed to her own infertility – Jeannie began her quest to make clean beauty the rule rather than the exception. The complexity of navigating cosmetic ingredients only fueled her passion to make it simple to discover safe, effective and luxurious skincare. By working only with brands who have an unwavering commitment to ethical sourcing, ingredient purity and unparalleled quality, she has instituted a new standard of excellence and transparency in the industry, establishing her company as the most trusted source for healthy beauty.

Through her Inspired Curation process, Jeannie works directly with brand founders to hand select, test and approve each product featured by Beauty Heroes. Inspired by the belief that ‘quality over quantity’ is the new way to shop, Beauty Heroes’ monthly delivery service slows down the discovery process and introduces green beauty through an intentional and educational approach, inviting us all to ‘Use less. Love more.’

Jeannie recently published her first e-Book, Be Your Own Beauty Hero, and is working on her second book. Her love and respect for nature stems from her native home of Honolulu, Hawaii. Today, she lives in Northern California with her husband and young son.

recent advice

Josh Rosebrook’s Acid Trip


Hit after hit, Josh Rosebrook consistently delivers the goods. It’s the only brand to be featured in our Monthly Discovery 5 times, and from his first Hero product to his fifth, I’ve come to recognize his distinct recipe for success. As a founder and formulator, Josh only starts down the path of new product development if he earnestly believes that he can create a one-of-a-kind product in the category. If it’s going to be a runner up, he won’t even bother.  This all or nothing approach means that a new product must be truly innovative, unequivocally effective and broadly appealing. It must disrupt the category and outperform the status quo. And it must be accessible. read more

How To Keep Maskne At Bay


If you haven’t heard of it, you may be experiencing it; Maskne, it’s a thing. Officially, maskne is defined as the appearance or increase in acne, heat rash, perioral dermatitis or rosacea that results from wearing a protective face covering.  Wearing a mask increases moisture, heat and friction on the surface of the skin, and creates a perfect environment for bacteria to play. Since wearing a mask will likely be a part of our day-to-day reality for awhile, we thought we’d share our simple tips and Hero products to help you keep maskne at bay while protecting yourself and others.  read more

How to Become an Intersectional Environmentalist


The last few weeks have been an intense time of listening, learning and awakening. As I took time to really listen in the weeks following the death of George Floyd, and the growing understanding of how I am a part of the privileged systems that need to be dismantled and rebuilt to include all people, I realized that Beauty Heroes had a huge blind spot when it came to our attention to the environment; the intersection of environmentalism and social justice. I became upset – with myself – and curious.  I knew there was a direct connection between the health of the environment and how it disproportionately affects Black Indigenous People of Color (BIPOC), but why hadn’t I addressed it specifically. The answer that I came up with is that, while I knew it to exist, and I cared, it doesn’t affect me every day, because of my more

The Relaunch of A Hero, Velo by Ayuna


If you’re new to Beauty Heroes, I’m excited for you to get to know one of my everyday Hero products, Velo from Ayuna. If you were with us last May, when we first introduced Velo in our monthly Beauty Discovery, this will be a welcome reintroduction. If you’re new to Beauty Heroes, I’m thrilled to share the journey of Velo from where it was last year, to where it is today. Ayuna, the innovative Spanish skincare brand is one of my favorite brands. Known for their philosophy of ‘less is beauty’ they believe in giving the skin only what it needs, and nothing more. They refer to this as topical fasting. Founded by a leading edge green cosmetic chemist, Isabel Ramos, and master esthetician and global educator, Begoña San Juan, Ayuna has been on the forefront of green technology and innovation for the last three more