The obsession is real. We are hooked on indie beauty and simply can’t get enough. Nothing appeals to a seasoned eye quite like a fresh product that has not saturated the beauty space yet. But something unexpected is unfolding too. Indie companies are revolutionizing the way we shop—and they’re also revolutionizing the way we create beauty products. This seemingly minor segment is gaining momentum and is influencing trends in the broader cosmetics and skincare industry in an unprecedented way.
Holistic Beauty Advocate, Edible Facial
Sarita Coren, L.S.W., is a natural mama with a wicked sweet tooth and an insatiable desire to bring people together, if not in the name of chocolate, then at least in the name of doing something beautiful in the world. Her experience in wellness spans decades (yes, 20+ years), and includes raising five kids holistically, organizing super fun green gatherings, and discovering deep soul truths. She does not dye her hair, embraces her joy lines, and loves sampling all the best in clean beauty possible. You can find her free spirit at Edible Facial for now, but she's moving soon so stay tuned!
Superpower: Living in my truth with But truth combined with compassion and tolerance .
My Mission as a Beauty Heroes Ambassador: To educate on skincare ingredients and have fun while sharing impeccable products that are priced affordably so everyone can enjoy them.