Hero Worship

Eco-preneur Jeannie Jarnot: “Don’t give in, no matter what…”

A long time eco-preneur, Jeannie is proud to be leading the charge about shifting the clean beauty conversation to go beyond what a brand stands for to include how that brand is giving back. While we’re all familiar with “going green” and the significance it has on our environment, Jeannie is now encouraging consumers to move onto the next phase of clean beauty by “going blue” and taking intentional actions with our beauty that can positively impact the community, oceans, air, and planet-at-large.read more

2019 Spa and Wellness Trend: The Blue Beauty Wave

Jeannie Jarnot, founder of Beauty Heroes, coined the term “blue beauty” after hearing a trend analyst explain how consumers would eventually demand companies go blue if they want to maintain their loyalty. “Blue beauty is when personal care and beauty companies have initiatives within their operation that go beyond being sustainable, non-toxic, or green, but rather contribute back, in some way, to the health of the planet,” says Jarnot. Realizing that many of the companies she works with were already giving back, she created Project Blue Beauty, which spotlights brands that are working to create a better, bluer planet. read more

Why Blue Beauty Should Be Our Next Green Beauty

Blue beauty is a facet of green beauty, but it specifically supports ocean conservation, using reef safe ingredients and moving towards zero-waste packaging, or packaging that is virtually plastic free. ‘Project blue beauty’ was spearheaded by the founder of Beauty Heroes, Jeannie Jarnot, in an effort to create a better and bluer planet. read more

What Is Blue Beauty?

Project blue beauty” was spearheaded by the founder of Beauty Heroes, Jeannie Jarnot, in an effort to create a better and bluer planet. Jarnot and Kapua Browning, the founder of Honua, hosted a beach clean up in Oahu, Hawaii, which resulted in a collection of a staggering 700 pounds of plastic. During this time, Hawaii banned two widely used sunscreen chemicals — oxybenzone and octinoxate — in an effort to help the oceans.read more

Blue Is The New Green In Clean Beauty

Beauty brands have been going green for some time now. Over the years, ingredient lists have shifted from indecipherable essays to easy-to-read and compact compilations. At the same time, natural cosmetics went from being niche to a priority for brands. With this increase in visibility, more natural beauty companies appeared on the market and consumers were granted more accessibility to products that wouldn’t leave them with a guilty conscience. Now that green has pretty much taken over, Jeannie Jarnot, the owner of online beauty store Beauty Heroes, thinks it’s time to move onto the next phase of clean beauty: going blue.read more

Battling dull skin and bad breakouts? You might want to switch to green beauty

Unlike their truly green counterparts, the natural beauty industry in India is vastly unregulated, with no third-party certifications to guarantee their purity. For instance, 100ml of good quality rose essential oil costs around $1,500 (USD) because it is labour intensive, and takes around 5kg of rose petals to produce 1gm of rose oil. It is, therefore, safe to assume that a product priced under Rs 500 will probably not contain the real thing.These products may be tougher on your wallet, but the pure ingredients also make them more effective. “These [higher quality] formulae are more costly to make. The absence of fillers and chemicals leaves space for the actives that really do the heavy lifting,” says Jeannie Jarnot, founder of US-based green beauty subscription box, Beauty Heroes.read more

The Demonizing Of Essential Oils: How A Skincare Launch Started A Witch Hunt Against Natural Beauty

When skincare specialist Kristina Holey and chemist and formulator Marie Veronique Nadeau announced they would be adding additional products to their collaborative skincare collection, they expected the conversation to be about the merits of the line, specifically, how the biomimetic ingredients restore balance to the skin’s microbiome. What the San Francisco Bay Area-based skincare veterans did not expect were headlines like this one from millennial-favorite Refinery29: Are Your ‘Natural’ Skincare Products Actually Hurting Your Skin? And from the New York Times’ T Magazine: Skincare’s Backlash Against Essential Oils.read more

Pregnant ‘This Is Us’ Actress Alexandra Breckenridge Shares Her Mom Must-Haves

This is US actress Alexandra Breckenridge looks forward to monthly delivery form this non-toxic, green beauty subscription box. The mom’s favorite product so far: Aloha Youth Serum, a blend of Hawaiian botanicals that keeps her skin soft and hydrated.read more

‘Anti-Aging’ is Taboo. But What Does ‘Clean’ Beauty Even Mean?

Jeannie Jarnot, a former spa director at the Four Seasons San Francisco and founder of Beauty Heroes, a Bay Area-based clean-beauty subscription service, for example, chooses one product a month that she researches and clears to send to her subscribers, who pay $115 for a three-month subscription. One-off visitors can also search the site and find, say, an $90 balm by Mahalo Skin Care with carrot and tamanu oils that promises to diminish inflammation. The site offers a free pocket guide to “Ingredient Intel ” that lists the ingredients (dubbed “Villains”) deemed toxic by international-standards’ groups but still often found in beauty products.read more

19 Green Beauty Brands We Fell In Love With at the Indie Beauty Expo

In the Venn Diagram that is green and indie beauty, the overlap is fairly large. After all, what could be more natural than a mom-and-pop shop or oils mixed up in one’s own kitchen? But these all-natural, indie brands that we fell in love with at this year’s Indie Beauty Expo in New York City are not simple, homemade concoctions sold at regional farmers’ markets (not that there’s anything wrong with that) but these are some truly sophisticated, high-tech, luxurious products that just happen to be made by smaller companies, run by pioneers, families, and some truly inspiring women on a mission.read more