Hero Worship

Blue Is The New Green In Clean Beauty

Beauty brands have been going green for some time now. Over the years, ingredient lists have shifted from indecipherable essays to easy-to-read and compact compilations. At the same time, natural cosmetics went from being niche to a priority for brands. With this increase in visibility, more natural beauty companies appeared on the market and consumers were granted more accessibility to products that wouldn’t leave them with a guilty conscience. Now that green has pretty much taken over, Jeannie Jarnot, the owner of online beauty store Beauty Heroes, thinks it’s time to move onto the next phase of clean beauty: going blue.read more

Battling dull skin and bad breakouts? You might want to switch to green beauty

Unlike their truly green counterparts, the natural beauty industry in India is vastly unregulated, with no third-party certifications to guarantee their purity. For instance, 100ml of good quality rose essential oil costs around $1,500 (USD) because it is labour intensive, and takes around 5kg of rose petals to produce 1gm of rose oil. It is, therefore, safe to assume that a product priced under Rs 500 will probably not contain the real thing. These products may be tougher on your wallet, but the pure ingredients also make them more effective. “These [higher quality] formulae are more costly to make. The absence of fillers and chemicals leaves space for the actives that really do the heavy lifting,” says Jeannie Jarnot, founder of US-based green beauty subscription box, Beauty Heroes.read more

The Demonizing Of Essential Oils: How A Skincare Launch Started A Witch Hunt Against Natural Beauty

When skincare specialist Kristina Holey and chemist and formulator Marie Veronique Nadeau announced they would be adding additional products to their collaborative skincare collection, they expected the conversation to be about the merits of the line, specifically, how the biomimetic ingredients restore balance to the skin’s microbiome. What the San Francisco Bay Area-based skincare veterans did not expect were headlines like this one from millennial-favorite Refinery29: Are Your ‘Natural’ Skincare Products Actually Hurting Your Skin? And from the New York Times’ T Magazine: Skincare’s Backlash Against Essential Oils.read more

Pregnant ‘This Is Us’ Actress Alexandra Breckenridge Shares Her Mom Must-Haves

This is US actress Alexandra Breckenridge looks forward to monthly delivery form this non-toxic, green beauty subscription box. The mom’s favorite product so far: Aloha Youth Serum, a blend of Hawaiian botanicals that keeps her skin soft and hydrated.read more

‘Anti-Aging’ is Taboo. But What Does ‘Clean’ Beauty Even Mean?

Jeannie Jarnot, a former spa director at the Four Seasons San Francisco and founder of Beauty Heroes, a Bay Area-based clean-beauty subscription service, for example, chooses one product a month that she researches and clears to send to her subscribers, who pay $115 for a three-month subscription. One-off visitors can also search the site and find, say, an $90 balm by Mahalo Skin Care with carrot and tamanu oils that promises to diminish inflammation. The site offers a free pocket guide to “Ingredient Intel ” that lists the ingredients (dubbed “Villains”) deemed toxic by international-standards’ groups but still often found in beauty products.read more

19 Green Beauty Brands We Fell In Love With at the Indie Beauty Expo

In the Venn Diagram that is green and indie beauty, the overlap is fairly large. After all, what could be more natural than a mom-and-pop shop or oils mixed up in one’s own kitchen? But these all-natural, indie brands that we fell in love with at this year’s Indie Beauty Expo in New York City are not simple, homemade concoctions sold at regional farmers’ markets (not that there’s anything wrong with that) but these are some truly sophisticated, high-tech, luxurious products that just happen to be made by smaller companies, run by pioneers, families, and some truly inspiring women on a mission.read more

Byrdie Says: These Are the Best Beauty Boxes Right Now

Completely non-toxic Beauty Heroes is not technically a beauty box subscription. It’s a discovery service, which sends a full-size product once a month plus one trial-size “sidekick.” We love the strict ingredient standard Beauty Heroes holds, which are over and above international standards including Japan and Europe.read more

This unique subscription box focuses on one beauty brand a month

Hello Giggles gives a rave review to May’s Beauty Discovery. “I am someone who personally feels exhausted by decision fatigue, so being presented with a few full-size options with clear uses felt refreshing and more personal.”read more

Give Your Routine A Green Makeover

Beauty Heroes Founder, Jeannie Jarnot, dishes on her favorite Green Beauty Products with The New Potato.read more

The Best Natural and Organic Beauty Subscription Services

Founder and curator Jeannie Jarnot is the queen of finding the best, most pure, most safe, most luxurious products on the beauty market. Jarnot puts careful consideration into absolutely every aspect of her subscription service and the accompanying online store.read more