A Hero’s Journey


I am particularly excited to announce Arjun to our community of Beauty Heroes Brand Ambassadors. I had been searching for a man who connected to healthy living like the rest of our conscious beauty circle of trust. So, when Elena shared his blog, JustAskArjun.com with me, I was very excited to find a man who just ‘gets it’. Reading his blog over the last couple of months, I have enjoyed hearing his process of evaluating products for ingredients, performance and packaging, while staying mindful of keeping a realistic skincare routine. He resonates deeply with brands who have a commitment to delivering a unique offering with careful ingredient sourcing.read more

Q+A with
Nicole Gustafsson
OrgaNic Obsessions

Meet ‘Nic’, a down-to-earth global citizen and green beauty blogger, as well as a long-time member of the Beauty Heroes community from Stockholm, Sweden. Ever since she first joined Beauty Heroes, she has been one of our strongest supporters by sharing her pure joy and passion for healthy beauty. Nic’s beauty discoveries give light to the fact that clean beauty isn’t just good for you, it’s a journey that is fun and will change the way you look at the world. As a highly engaged member of the online green beauty community, Nic shares her very personal experiences with the Hero products and brands she loves, encouraging us to enjoy the process of discovery and celebrate all that makes us feel and live beautifully.read more

All Access:
The Indie Beauty Expo

If you are within range of New York City, the upcoming Indie Beauty Expo August 24-25 at the Metropolitan Pavilion should be on your radar. While most beauty events are reserved for industry professionals, media and those ‘in the know’, the Indie Beauty Expo opens its doors on Wednesday August 24th from 4PM-8PM when we can all be beauty insiders. You can get an all access pass to discover, shop, and meet the founders of over 120 domestic and international emerging beauty brands, most of which meet the Indie Beauty Expo’s clean and green beauty standard. read more


As a child of Eastern European immigrants, I’ve always identified as more of a ‘global citizen’. Because of this, I have a heartfelt passion for educating and sharing healthy beauty with women (and men) around the world through Beauty Heroes. It is especially reassuring to hear how clean, green and healthy beauty is being received and embraced in other cultures. Which is why I regularly seek out worldly perspective and consult from the globe’s leading natural beauty experts.I’ve been following Russian natural beauty blogger Elena, known online as Consumerista, for some time now. Although her blog is written in Russian, we are able to talk through social media and celebrate our discoveries in healthy beauty. So it was a natural fit to invite her to be a part of our Brand Ambassador community.I recently spoke with Elena face to face via Skype to learn more about read more

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