A Hero’s Journey

Q+A with
Nicole Gustafsson
OrgaNic Obsessions

Meet ‘Nic’, a down-to-earth global citizen and green beauty blogger, as well as a long-time member of the Beauty Heroes community from Stockholm, Sweden. Ever since she first joined Beauty Heroes, she has been one of our strongest supporters by sharing her pure joy and passion for healthy beauty. Nic’s beauty discoveries give light to the fact that clean beauty isn’t just good for you, it’s a journey that is fun and will change the way you look at the world. As a highly engaged member of the online green beauty community, Nic shares her very personal experiences with the Hero products and brands she loves, encouraging us to enjoy the process of discovery and celebrate all that makes us feel and live beautifully.read more

Q+A WITH KATIE
THE GREEN PRODUCT JUNKIE

It’s easy being green if you’re one of Katie O’Sullivan’s readers. Her sassy yet completely authentic style will make you WANT to be rid of toxic beauty for good. Writing from her heart about only products she loves, she’s just as skilled at making you want to red your lips as she is as making you want to ditch that disposable coffee cup. A native New Yorker and self proclaimed green product junkie, Katie’s quest to find a healthy alternative to conventional deodorant led her to a life-changing article on the amount of lead in conventional lipstick. This launched her obsession with all things organic and non-toxic beauty. Once she knew better, there was no going back. So she sought to help educate others on her blog, The Green Product Junkie. Here she writes about the healthy beauty and lifestyle products she loves, in hopes to help people make the transition into a more toxic-free existence. read more

All Access:
The Indie Beauty Expo

If you are within range of New York City, the upcoming Indie Beauty Expo August 24-25 at the Metropolitan Pavilion should be on your radar. While most beauty events are reserved for industry professionals, media and those ‘in the know’, the Indie Beauty Expo opens its doors on Wednesday August 24th from 4PM-8PM when we can all be beauty insiders. You can get an all access pass to discover, shop, and meet the founders of over 120 domestic and international emerging beauty brands, most of which meet the Indie Beauty Expo’s clean and green beauty standard. read more

Q+A WITH ELENA CONSUMERISTA

As a child of Eastern European immigrants, I’ve always identified as more of a ‘global citizen’. Because of this, I have a heartfelt passion for educating and sharing healthy beauty with women (and men) around the world through Beauty Heroes. It is especially reassuring to hear how clean, green and healthy beauty is being received and embraced in other cultures. Which is why I regularly seek out worldly perspective and consult from the globe’s leading natural beauty experts. I’ve been following Russian natural beauty blogger Elena, known online as Consumerista, for some time now. Although her blog is written in Russian, we are able to talk through social media and celebrate our discoveries in healthy beauty. So it was a natural fit to invite her to be a part of our Brand Ambassador community. I recently spoke with Elena face to face via Skype to learn more about read more

Slow Beauty and the Upside of Selling Out

Laurel Shaffer, the Pioneer of Slow Beauty, has some sage advice: good things come to those who wait. The skincare pioneer has perfected the art of patience in the development and evolution of her namesake brand, Laurel Whole Plant Organics. At the mercy of nature’s unpredictability,Laurel takes her time sourcing only the highest quality organic ingredients for her formulations. But that’s only the first part of the waiting game. Like a winemaker at crush, after the harvest, Laurel begins the slow and steady process of hand-crafting her formulations, ensuring every last ounce of raw material is purposely used. Even then, the ingredients only yield a finite volume, forcing Laurel to regularly hang her “Sold Out” sign on her bestsellers. These complexities and limitations are part and parcel of artisanal product development, and Laurel would have it no other way. At a time in our industry when the spotlight is shining brightly on indie beauty, with more resources for niche brands to scale quickly and become overnight “successes”, Laurel happily sticks to her indie roots, committed to the quality and craftsmanship her devoted customers have come to expect. Like a brilliant indie star who eclipses bright but fleeting trendsetters, Laurel defines her own metrics of success, and it has earned her some serious staying power. If she’s ever accused of selling out, the fault will be Mother Nature’s. Laurel weighs in on her Slow Beauty process and her commitment to clean.read more

Is Your Spa Walking The Talk?

A spa is a sacred space. It is a destination for health, restoration, celebration and moments of peace. Over the course of a 17 year career as a Spa Director, I also began to appreciate spa as a lifestyle, one … Continuedread more

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