A Hero’s Journey

DINO Apparel | Comfort Is Wellness

Since its Beauty Heroes debut in November 2018, Dino Apparel has been one of my wardrobe mainstays, taking me from the office to errands to dinner with friends, not to mention my go-to uniform for near every single flight or road trip. A devotee of both form and function, Dino Apparel is versatile with designs that fit, flatter and allow me to move, a must for any working mother. While I own practically every piece Dino Apparel has created and wear them all in constant rotation, it’s the jumpsuit that really jumped out at me when I discovered it last year on a photoshoot. I instantly fell in love with the flattering shape and its effortless, year-round lounge – travel – work functionality. If I had to wear only one thing for the rest of my life, this would be it.read more

Create Your Own
Holi (Night) with Agent Nateur

My love for all things beauty ritual began long before Beauty Heroes. It even started before my career as a spa director. The seeds were planted as a child growing up in Hawaii, watching my mother lather herself with oils and butters and creams (oh my!), a weekly routine that she relished. I observed early on the power of inner and outer transformation when we pamper our skin.read more

Jena Covello
All Fired Up!

Jena Covello is a force to be reckoned with. The fiery yet feminine founder has evolved her brand Agent Nateur from a single sku cult-favorite into a complete wellness and skincare company that has maintained the quality standards and formula superiority as it has scaled. Holi (Stick) N3 was the brand’s first luxurious, concentrated and beautifully packaged product; today Agent Nateur boasts skincare, ingestible beauty and body care, each delivering on the same distinguishing markers that made the brand an early success story.read more

Project Blue Beauty:
Our Commitments

While there is not one single and direct path to go from green to blue – it’s more like wading deeper and deeper into the ocean – we know that by setting our sights on the horizon line and visualizing what success looks like, we’ll get there faster. That is why we’ve established 10 Commitments that will guide us in our vetting process while providing inspiration to brands and our customers.  While most of the brands we carry already meet many of these criteria, our hope is that these 10 Commitments will inspire even more action and that together, we’ll all do a little more to live a little lighter. read more

Blüh Alchemy: The Blühprint for Optimal Skin Health

It’s a Heroic story, a little beauty brand that delivers big results. This is the tale of Blüh Alchemy.I first heard of this innovative brand from a trusted friend. A beauty veteran herself, she was impressed by the cellular extracted, exotic botanicals and the remarkable results on her skin. When the Founder of Blüh Alchemy, Becky Bluh, attended the Beauty Heroes Master Class last March, I connected the dots. Standing in front of me was a warm, engaged and passionate founder who knew she had developed something special, but the world didn’t know it yet.read more

The Cat’s Meow

You may know Meow Meow Tweet by their whimsical name, or maybe you know of their Hero product — deodorant —a favorite of many clean deodorant converts. This quirky brand from upstate New York has absolutely mastered great deodorants, Meow Meow Tweet is about so much more.read more

Discovering DINO

DINO Apparel brings comfort, softness, and substance. Read as Suzanne and Jeannie share the inspiration behind us bringing DINO Apparel to our Beauty Store, and how it works together with us to use less, live softly and, definitely, love more.read more

Level Up!

This year, we made it a goal involve our brand ambassadors creatively to help us share the Beauty Heroes message and shine the spotlight on the amazing brands we represent. I hope you find as much as happiness in experiencing this month’s discoveries as I did in curating this collection.read more

Meet Sweet Marie: Nurse, Vlogger, Skincare Enthusaist

I’ll never forget the first time I saw one of Marie’s YouTube videos on her channel AndTheColorGreen. It was a few years ago now, and Marie, a green beauty vlogger was a Beauty Heroes member on Maui. I remember it well because I was doubled over laughing, for most of it. It was smart, creative and quirky in the best way. I fell in love with her authenticity, she is someone who embraces the ‘do you’ spirit of YouTube. It became a monthly ritual for me and my team to gather around the computer and watch Marie’s monthly Beauty Heroes review. Eventually I wrote to her and told her I had to meet her, and I asked her if she would join our community of trusted beauty experts, as she was already clearly an ambassador. What I love about Marie is that she studies skincare, the science of each formula, educates her audience and then just embraces the experience. read more

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