This year, we made it a goal involve our brand ambassadors creatively to help us share the Beauty Heroes message and shine the spotlight on the amazing brands we represent. I hope you find as much as happiness in experiencing this month’s discoveries as I did in curating this collection.
A Hero’s Journey
I’ll never forget the first time I saw one of Marie’s YouTube videos on her channel AndTheColorGreen. It was a few years ago now, and Marie, a green beauty vlogger was a Beauty Heroes member on Maui. I remember it well because I was doubled over laughing, for most of it. It was smart, creative and quirky in the best way. I fell in love with her authenticity, she is someone who embraces the ‘do you’ spirit of YouTube. It became a monthly ritual for me and my team to gather around the computer and watch Marie’s monthly Beauty Heroes review. Eventually I wrote to her and told her I had to meet her, and I asked her if she would join our community of trusted beauty experts, as she was already clearly an ambassador. What I love about Marie is that she studies skincare, the science of each formula, educates her audience and then just embraces the experience.
As unconventional as it may be, this month I crossed a “bucket list” item off my list. Beauty Heroes delivered glass straws to our members around the world. Ever since the start of this company, I’ve imagined the day I would deliver a simple tool that would make it easier to use less and love more. I was inspired to create this offering because of a stranger I met four years ago in Santa Cruz. Here’s how she changed my life, and the life of countless others.
Happy, Healthy 2018, Beauty Heroes Tribe! At the end of last year, I decided to bid adieu to our cute Superhero masks that came with each beauty discovery and replace them with our monthly #Herogram card, featuring the Hero product and an inspirational quote. We also upgraded our paper to be 100% recycled stock. From that first step, I made a promise to look for new ways to use less every day. It’s a daily practice, and I’m far from perfect, but we’ve made changes that have benefited personal and environmental health, and our company has scaled consciously and sustainably. It feels good, so I’m going to keep going, and I’d love for you to come along!
Meet the new face of leading edge medicine, Integrative Functional Medicine Physician, Dr. Tiffany Lester. With a ‘98% healthy, 2% cupcakes’ approach to health, Dr. Tiffany as she likes to be called keeps it real as the Medical Director at Parsley Health in San Francisco. Prompted by the important question, “what happens when you’ve exhausted all conventional medical options, and you’re still sick?” Dr. Tiffany is out to change lives by addressing the symptoms in her patients, and her followers, that lead to chronic illness. As a regular contributor for Thoughtfully Magazine, Mind Body Green and The Parsley Health blog, and listed by Essence Magazine as one of the 33 Self-Care Sistah’s That Helped Redefine Wellness in 2017, Dr. Tiffany is the new face of medicine. You don’t need to be a local to the San Francisco Bay Area to see Dr. Tiffany, as Parsley Health accommodates patients remotely, and you can also follow her on Instagram for regular health tips, inspiration and the occasional cupcake. I hope you enjoy learning more about our newest Brand Ambassador, Dr. Tiffany.
Susan Jane White isn’t just our newest Brand Ambassador, she is my newest health and wellness inspiration and Hero. The former President of the Oxford University gastronomy society, journalist, cookbook author and long-time Beauty Heroes subscriber and fan has been connecting food, health and beauty in the most delightful ways with her wit, sass and deliriously delicious approach to healthy living. She brings a heaping serving of humor to the table and the page every time, helping us all take it all just a little less serious so we can get back into the true joy of healthy cooking. I highly recommend her two wheat, dairy and gluten-free cookbooks Tasty. Naughty. Healthy. Nice and The Virtuous Tart that are both chock full of inventive and approachable recipes and are even more fun to read than they are to prepare. Can you tell, I’m a fan? I know you will be too, just watch, read on and enjoy meeting Susan Jane White.
Indie Beauty Expo, known in the industry as simply iBE, has quickly evolved into one of the most exciting and engaging consumer beauty events in our industry. Co-founded by Jillian Wright and Nader Nayemi-Rad, the event puts a spotlight on … Continued
I am particularly excited to announce Arjun to our community of Beauty Heroes Brand Ambassadors. I had been searching for a man who connected to healthy living like the rest of our conscious beauty circle of trust. So, when Elena shared his blog, JustAskArjun.com with me, I was very excited to find a man who just ‘gets it’. Reading his blog over the last couple of months, I have enjoyed hearing his process of evaluating products for ingredients, performance and packaging, while staying mindful of keeping a realistic skincare routine. He resonates deeply with brands who have a commitment to delivering a unique offering with careful ingredient sourcing.
Every now and again, I come across a boss lady who strikes the perfect balance of cool confidence and open curiosity; a woman who knows exactly who she is, and who’s also open to learn and discover more. That’s Chelsea … Continued
I know I’m not alone when I say that the last 12 months have been loaded with lessons, challenges and discoveries for Beauty Heroes, and for me personally. I am grateful for every last one of them. In the end, … Continued