A Hero’s Journey

Saalt x Beauty Heroes: The most impactful beauty collab, period.

It’s hard to imagine that in many cultures in the world today, girls and women are shamed into silence about this most natural and beautiful biological process. Their communities remain uneducated about what menstrual cycles are and, worst of all, how to properly manage this monthly event. If sanitary supplies are available at all, they are usually for sale in male-run convenience stores and girls are too embarrassed to purchase them, so they often resort to using scraps of cloth in order to avoid humiliation. You might find it surprising that this is a topic of conversation at Beauty Heroes. What does global period care have to do with healthy beauty? According to my definition of beauty: everything.   read more

Project Blue Beauty: The Making of a Blue Beauty Brick and Mortar

Jeannie Jarnot had a vision for bringing the thrill of discovery to life and creating an in-store experience that was filled with surprise and delight, just like her monthly subscription service. Read this exclusive access interview to learn the behind-the-scenes of the making of a Blue Beauty Brick & Mortar.read more

Maya Chia The Refresh Mint: The Hits Keep Coming

In our modern world of over-saturation an abundance of options and short attention span, it’s important to me that we stay connected to our values of conscious consumption. Rather than always introduce only new brands, I often fall back on a tried-and-true (and somewhat outdated) virtue: when I find a good thing, I stick with it. It should come as no surprise that I often return to a brand we’ve featured before in our Monthly Discovery. Such is the case with Maya Chia.This month, as we celebrate the brand’s third Hero product, I’m confident you will understand why Maya Chia is a brand that I simply can’t get enough of.read more

DINO Apparel | Comfort Is Wellness

Since its Beauty Heroes debut in November 2018, Dino Apparel has been one of my wardrobe mainstays, taking me from the office to errands to dinner with friends, not to mention my go-to uniform for near every single flight or road trip. A devotee of both form and function, Dino Apparel is versatile with designs that fit, flatter and allow me to move, a must for any working mother. While I own practically every piece Dino Apparel has created and wear them all in constant rotation, it’s the jumpsuit that really jumped out at me when I discovered it last year on a photoshoot. I instantly fell in love with the flattering shape and its effortless, year-round lounge – travel – work functionality. If I had to wear only one thing for the rest of my life, this would be it.read more

Create Your Own
Holi (Night) with Agent Nateur

My love for all things beauty ritual began long before Beauty Heroes. It even started before my career as a spa director. The seeds were planted as a child growing up in Hawaii, watching my mother lather herself with oils and butters and creams (oh my!), a weekly routine that she relished. I observed early on the power of inner and outer transformation when we pamper our skin.read more

Jena Covello
All Fired Up!

Jena Covello is a force to be reckoned with. The fiery yet feminine founder has evolved her brand Agent Nateur from a single sku cult-favorite into a complete wellness and skincare company that has maintained the quality standards and formula superiority as it has scaled. Holi (Stick) N3 was the brand’s first luxurious, concentrated and beautifully packaged product; today Agent Nateur boasts skincare, ingestible beauty and body care, each delivering on the same distinguishing markers that made the brand an early success story.read more

Project Blue Beauty:
Our Commitments

While there is not one single and direct path to go from green to blue – it’s more like wading deeper and deeper into the ocean – we know that by setting our sights on the horizon line and visualizing what success looks like, we’ll get there faster. That is why we’ve established 10 Commitments that will guide us in our vetting process while providing inspiration to brands and our customers.  While most of the brands we carry already meet many of these criteria, our hope is that these 10 Commitments will inspire even more action and that together, we’ll all do a little more to live a little lighter. read more

Master Class Video Series

Master Class 2018 was a day-long immersion into the physical, emotional, spiritual, social and scientific aspects of clean beauty. Hear from eight notable founders as they share their passion and purpose, as well as their personal and professional triumphs, discoveries, setbacks and insights they experienced on the road to building a green beauty brand.read more

Blüh Alchemy: The Blühprint for Optimal Skin Health

It’s a Heroic story, a little beauty brand that delivers big results. This is the tale of Blüh Alchemy.I first heard of this innovative brand from a trusted friend. A beauty veteran herself, she was impressed by the cellular extracted, exotic botanicals and the remarkable results on her skin. When the Founder of Blüh Alchemy, Becky Bluh, attended the Beauty Heroes Master Class last March, I connected the dots. Standing in front of me was a warm, engaged and passionate founder who knew she had developed something special, but the world didn’t know it yet.read more

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