So far we’ve shared with you our Blue Beauty Commitments and Best Practices companies can adopt to actively fade into blue. Now its your turn, and let’s be honest, until you – WE – decide to make new, blue buying decisions, things aren’t going to change all that much. Contributing to a bluer planet is a team sport, and you are the team captain. It’s game time.
Since its Beauty Heroes debut in November 2018, Dino Apparel has been one of my wardrobe mainstays, taking me from the office to errands to dinner with friends, not to mention my go-to uniform for near every single flight or road trip. A devotee of both form and function, Dino Apparel is versatile with designs that fit, flatter and allow me to move, a must for any working mother. While I own practically every piece Dino Apparel has created and wear them all in constant rotation, it’s the jumpsuit that really jumped out at me when I discovered it last year on a photoshoot. I instantly fell in love with the flattering shape and its effortless, year-round lounge – travel – work functionality. If I had to wear only one thing for the rest of my life, this would be it.
When I met Graydon Moffatt, vegan chef, yoga instructor, beauty alchemist and Founder of the Canadian superfood skincare brand, Graydon Skincare, I was flooded with FOMO. Up until that moment, I had been missing out on one of the most … Continued
My love for all things beauty ritual began long before Beauty Heroes. It even started before my career as a spa director. The seeds were planted as a child growing up in Hawaii, watching my mother lather herself with oils and butters and creams (oh my!), a weekly routine that she relished. I observed early on the power of inner and outer transformation when we pamper our skin.
Project Blue Beauty celebrates healthy beauty brands built on the foundation of ingredient transparency and ethical sourcing and environmental stewardship. These pioneering companies put their money where their mouth is, and quite frankly, it’s inspiring. So inspiring, in fact, that we created a list for companies that want to live lighter and leave a legacy of positive impact. The following list is a compilation of practices and initiatives that we have seen in action and that provide proven positive impact on the planet.
Jena Covello is a force to be reckoned with. The fiery yet feminine founder has evolved her brand Agent Nateur from a single sku cult-favorite into a complete wellness and skincare company that has maintained the quality standards and formula superiority as it has scaled. Holi (Stick) N3 was the brand’s first luxurious, concentrated and beautifully packaged product; today Agent Nateur boasts skincare, ingestible beauty and body care, each delivering on the same distinguishing markers that made the brand an early success story.
While there is not one single and direct path to go from green to blue – it’s more like wading deeper and deeper into the ocean – we know that by setting our sights on the horizon line and visualizing what success looks like, we’ll get there faster. That is why we’ve established 10 Commitments that will guide us in our vetting process while providing inspiration to brands and our customers. While most of the brands we carry already meet many of these criteria, our hope is that these 10 Commitments will inspire even more action and that together, we’ll all do a little more to live a little lighter.
AYUNA wants us to pay more attention to our body. Inspired by the emerging field of psycho-dermatology that connects skin with our emotions, AYUNA introduces their concept of BEAUTIFULNESS, a discipline that adapts the teachings of mindfulness into the realm of beauty to stimulate the skin-brain connection through personal care. Their hypothesis is that reducing stress levels leads to more beautiful skin.
Living Lighter is how I think about approaching a less wasteful lifestyle. There is an amazing zero-waste movement happening all over the world that is so exciting to watch and be a part of. But, for most, the words zero-waste feel unattainable and maybe a little off-putting. But living lighter is something we can all do. It’s an everyday practice; a series of mini-challenges. We just need the tools. This is what inspired me to create a Living Lighter Discovery. For the last six months, I have been working on assembling a collection of the tools that help me live lighter. I am used to curating and telling one product and brand story at a time, so our first ever Living Lighter Discovery is different from our traditional model, but with good reason: to deliver on our promise to introduce our community to products that make our lives better and help us live lighter on the planet.
As I was putting the Beauty Heroes Living Lighter collection together for Earth Month, I kept thinking about Ashlee Piper’s book, Give A Sh*t, and what an amazing resource it has been for me. I’ve given it as a gift to several friends since I met Ashlee last year at W.E.L.L. Summit.While I only met her briefly, I liked her instantly. I have been wanting to collaborate with her and had a last-minute idea to add her book to our discovery. In terms of giving us the tools to take steps to live lighter, Give A Sh*t has been the best, most relevant and relatable resource I have found. It ties everything together and explains why each step we take matters, a lot. I also had a few questions for Ashlee of my own, which I wanted to share with each of you.