AYUNA wants us to pay more attention to our body. Inspired by the emerging field of psycho-dermatology that connects skin with our emotions, AYUNA introduces their concept of BEAUTIFULNESS, a discipline that adapts the teachings of mindfulness into the realm of beauty to stimulate the skin-brain connection through personal care. Their hypothesis is that reducing stress levels leads to more beautiful skin.
Living Lighter is how I think about approaching a less wasteful lifestyle. There is an amazing zero-waste movement happening all over the world that is so exciting to watch and be a part of. But, for most, the words zero-waste feel unattainable and maybe a little off-putting. But living lighter is something we can all do. It’s an everyday practice; a series of mini-challenges. We just need the tools. This is what inspired me to create a Living Lighter Discovery. For the last six months, I have been working on assembling a collection of the tools that help me live lighter. I am used to curating and telling one product and brand story at a time, so our first ever Living Lighter Discovery is different from our traditional model, but with good reason: to deliver on our promise to introduce our community to products that make our lives better and help us live lighter on the planet.
As I was putting the Beauty Heroes Living Lighter collection together for Earth Month, I kept thinking about Ashlee Piper’s book, Give A Sh*t, and what an amazing resource it has been for me. I’ve given it as a gift to several friends since I met Ashlee last year at W.E.L.L. Summit.While I only met her briefly, I liked her instantly. I have been wanting to collaborate with her and had a last-minute idea to add her book to our discovery. In terms of giving us the tools to take steps to live lighter, Give A Sh*t has been the best, most relevant and relatable resource I have found. It ties everything together and explains why each step we take matters, a lot. I also had a few questions for Ashlee of my own, which I wanted to share with each of you.
Clean cosmetics just entered another dimension, and the brand leading the way is Āether Beauty, an emerging color cosmetics line offering highly pigmented eye shadow palettes made with zero-waste materials (read: no magnets or mirrors). Effective immediately: clean, sustainable beauty is on the same plane as traditional beauty brands. When it comes to beauty and packaging innovation, Āether is leaps and bounds ahead of the rest – appealing to consumer tastes and values, without compromise. The Āether Eye Shadow palette is considered a zero-waste product, which means each component is recyclable or reusable. The palette contains no mirror or magnets which would pose a problem for recycling centers, just a small price to pay for sustainability. And, as you’ll read, Āether ticks all the boxes of a blue beauty brand: by sourcing ethically and giving back to the environment.
Before we get into this month’s DIY Beauty Ritual, I want to give you a little bit of background on how this month’s Hero + Sidekick came to be. It all started with this month’s Hero product, Brightening Cleanse and Exfoliate. I rediscovered this product myself last summer and fell in love with this versatile, waterless powder that can be employed in several ways; as an elegant polishing facial cleanser and scrub, as a booster to your favorite oil, gel or cream cleanser, as a spot treatment for blemishes or dark spots or as an easy to apply face mask.
As we celebrate the second anniversary of our launch with Axiology Beauty, I am reminded that this Blue beauty brand captured my heart from the very start for its next-level commitment to sustainability. In fact, as evidenced by my original post about the this conscious lipstick line, it was indeed love at first swipe.
It’s a Heroic story, a little beauty brand that delivers big results. This is the tale of Blüh Alchemy.I first heard of this innovative brand from a trusted friend. A beauty veteran herself, she was impressed by the cellular extracted, exotic botanicals and the remarkable results on her skin. When the Founder of Blüh Alchemy, Becky Bluh, attended the Beauty Heroes Master Class last March, I connected the dots. Standing in front of me was a warm, engaged and passionate founder who knew she had developed something special, but the world didn’t know it yet.
Fatigued? Jet lagged? Experiencing tech overload? We hear ya. Detox, replenish and optimize your system with Pursoma’s beauty wellness treatment tools. Watch as Jeannie takes us through the Pursoma Limited Edition Discovery.
You may know Meow Meow Tweet by their whimsical name, or maybe you know of their Hero product — deodorant —a favorite of many clean deodorant converts. This quirky brand from upstate New York has absolutely mastered great deodorants, Meow Meow Tweet is about so much more.
In the world of beauty, there are innovators, and there are disruptors. Tabitha James Kraan is undeniably the latter, singlehandedly shifting the way we think about the health of our hair. Watch Jeannie’s transformation, and discover Tabitha’s innovative twist on the traditional ‘wash, rinse, repeat’ ritual.