Tides have certainly turned in the beauty industry at large. No longer are we talking about “going green” as the latest trend, but a sea of change that has set a new course for indie brands and large conglomerates alike. Ingredient transparency, sustainable packaging, and recycling programs are common table stakes, practically a minimum requirement to play in the beauty space today. But is it enough? Do these measures really make an impact and if so, how much? Because if there’s one thing that unites the clean beauty industry more than anything, it’s integrity. And the efforts made by beauty brands to be as clean and green as possible are not merely to make marketing claims. The efforts are made in earnest to leave the planet better than they found it.
For anyone searching for built-from-the-ground-up success stories, you won’t have to look further than True Botanicals, a true leader in green beauty.
As unconventional as it may be, this month I crossed a “bucket list” item off my list. Beauty Heroes delivered glass straws to our members around the world. Ever since the start of this company, I’ve imagined the day I would deliver a simple tool that would make it easier to use less and love more. I was inspired to create this offering because of a stranger I met four years ago in Santa Cruz. Here’s how she changed my life, and the life of countless others.
A few weeks ago, Hawaii announced its ban on sunscreens that contain oxybenzone and octinoxate, two harmful yet common ingredients found in commercial SPFs that have been proven to harm marine ecosystems. This is a meaningful step forward to support … Continued
This month’s Beauty Heroes discovery box includes a hand-blown glass straw to spark conversation and raise awareness of the effects of plastic consumption and importance of reef safety.
The ocean and the human body are in a beautifully symbiotic relationship, and both need the other to sustain optimal health. Discover how seaweed sustains us, and how we can support more sustainable oceans.
It’s not uncommon for beauty brand founders to be influenced by their ancestors and the recipes and remedies of days of yore. But for OSEA Founder, Jenefer Palmer, the inspiration behind her seaweed-based skincare line was more like a birthright, passed down from her tenacious grandmother, Elsa Reuschle, one of the first female chiropractors in the US.
Being a green beauty brand is about more than healthy, good for you, ingredients. The green beauty movement is also leading the way in sustainable packaging and business practices that support the health of our environment. While Vapour Organic Beauty’s green beauty packaging is secondary to the formula inside the bottle, it is still an important part of our experience with a brand, and any brand founder will tell you that it’s one of the most challenging parts of creating and sustaining a compelling beauty brand. Not only does packaging need to be functional, it must also be beautiful, adequately protect the product inside from the air and elements, and be as sustainable as possible. This month we celebrate the launch of Vapour Organic Beauty’s transition from plastic to glass packaging with our Limited Edition Discovery (that’s selling out in record time). I asked Kristine Keheley and Kyrsia Boinis to share with us just what is involved in a packaging update and more ways Vapour is leading the way in sustainable beauty.
Defying the “immediate results” marketing trope, Annee de Mamiel practices holistic skincare with the long view in mind, formulating her potent products to address imbalances and alleviate stress on the skin and body, often chronic conditions that have built up … Continued
If you’re reading this, chances are you think about your health holistically, considering all of the many factors that contribute to wellbeing. You know that health is more than the absence of disease, and that diet, environment and even stress play a critical role.