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Meet Sweet Marie: Nurse, Vlogger, Skincare Enthusaist

I’ll never forget the first time I saw one of Marie’s YouTube videos on her channel AndTheColorGreen. It was a few years ago now, and Marie, a green beauty vlogger was a Beauty Heroes member on Maui. I remember it well because I was doubled over laughing, for most of it. It was smart, creative and quirky in the best way. I fell in love with her authenticity, she is someone who embraces the ‘do you’ spirit of YouTube. It became a monthly ritual for me and my team to gather around the computer and watch Marie’s monthly Beauty Heroes review. Eventually I wrote to her and told her I had to meet her, and I asked her if she would join our community of trusted beauty experts, as she was already clearly an ambassador. What I love about Marie is that she studies skincare, the science of each formula, educates her audience and then just embraces the experience. read more

Josh Rosebrook: More Than Skin Deep

A household name in green beauty, Josh Rosebrook takes the conversation deeper. I met Josh Rosebrook through my friend Laurel Shaffer, founder of Laurel Whole Plant Organics. She introduced us during the opening of her new studio space right here … Continuedread more

Bacteria Hack:
Pre- and Probiotics in Skincare

As I was prepping for this August’s Ayuna Beauty Discovery a few months ago, I settled in for what I knew would be an enlightening meeting with Isabel Ramos and Begona San Juan, the two dynamic women behind Ayuna. As this is our second Discovery featuring Ayuna, I was excited for what was to come out of this conversation; from my previous experience, I knew that I would leave the meeting better off than when I came. How can you not when meeting with two women as empowering and intelligent as Isabel and Begona? An esthetician and a cosmetic chemist turned beauty brand founders, both women are explorers and teachers who thrive on the adventure of creating something beautiful that works. Ayuna, the minimalist beauty brand with an essentialist approach, crafts formulas backed by research and green chemistry, the principle of understanding science and technology to offer safer and more ecological alternatives to hazardous chemicals. In our hour and a half meeting, we talked about the use and benefits of our skin’s microbiome and how probiotics work to provide health benefits through living micro-organisms, while prebiotics are used by micro-organisms to and confer (or distribute) the good bacteria throughout our skin and, in Ayuna’s case, ‘hack the conversation’. When our bodies have the right balance of microbiota, our skin is healthy, but when there is an imbalance (dysbiosis), the micro-organisms become aggressive and could result in unhealthy skin conditions (like inflammation, acne and rocasea). Cool, right? I asked Isabel to share about it more in detail because if you’re like me, and you like to geek out on skincare, you want more directly from the source. Read Isabel’s answers to some common FAQs about the effects of pre- and probiotics on our skin. read more

AYUNA Skincare: Less is More

Over a decade and another lifetime ago, I knew Begoña Sanjuan as a master international educator, and she knew me as a Spa Director. We collaborated on several different events, and I always marveled at her depth of knowledge and passion for her work. Imagine my deja vu and delight when I connected with her again, this time each founders of our own companies. AYUNA skincare was founded by Begoña and her business partner Isabel Ramos, a scientist and master formulator. With over 40 years combined experience in skincare and spa, the two Spain-based beauty veterans created the AYUNA skincare line on the premise of “skin fasting”, a scientifically-sound practice of feeding skin only what it needs, essentially starving it of toxins, inflammatories and overstimulation. read more

Out of Office: Summertime Self-Care

It’s summertime; school is out, travel is nigh, and routines are out of whack. We asked a few multi-tasking brand founders (who are momma’s too!) how they juggle summertime self-care, childcare, and schedules without losing their cool. Tanja Gruber, Co-Founder … Continuedread more

A Bluer Shade of Green: The New Color of Clean Beauty

Tides have certainly turned in the beauty industry at large. No longer are we talking about “going green” as the latest trend, but a sea of change that has set a new course for indie brands and large conglomerates alike. Ingredient transparency, sustainable packaging, and recycling programs are common table stakes, practically a minimum requirement to play in the beauty space today. But is it enough? Do these measures really make an impact and if so, how much? Because if there’s one thing that unites the clean beauty industry more than anything, it’s integrity. And the efforts made by beauty brands to be as clean and green as possible are not merely to make marketing claims. The efforts are made in earnest to leave the planet better than they found it.read more

My Glass Sipper: A Tale of My Last Plastic Straw

As unconventional as it may be, this month I crossed a “bucket list” item off my list. Beauty Heroes delivered glass straws to our members around the world. Ever since the start of this company, I’ve imagined the day I would deliver a simple tool that would make it easier to use less and love more. I was inspired to create this offering because of a stranger I met four years ago in Santa Cruz. Here’s how she changed my life, and the life of countless others.read more

Makin’ Waves Toward Reef Safety

A few weeks ago, Hawaii announced its ban on sunscreens that contain oxybenzone and octinoxate, two harmful yet common ingredients found in commercial SPFs that have been proven to harm marine ecosystems. This is a meaningful step forward to support … Continuedread more

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