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Meet Au Naturale Founder,
Ashley Prange

While I’m certainly not naive to the reality of inequality in the workforce, I feel blessed to work in an industry with such a high ratio of female entrepreneurs. The women behind indie beauty brands are some of the brightest, hardest working professionals I’ve come across in my career. After meeting dozens and dozens of female founders, I’ve noticed a trend among the best of them. One telltale sign of a true #girlboss is her commitment to supporting other woman along the way. This trait is exemplified beautifully by Ashley Prange, founder of Au Naturale.read more

Q+A WITH ARJUN
JUST ASK ARJUN

I am particularly excited to announce Arjun to our community of Beauty Heroes Brand Ambassadors. I had been searching for a man who connected to healthy living like the rest of our conscious beauty circle of trust. So, when Elena shared his blog, JustAskArjun.com with me, I was very excited to find a man who just ‘gets it’. Reading his blog over the last couple of months, I have enjoyed hearing his process of evaluating products for ingredients, performance and packaging, while staying mindful of keeping a realistic skincare routine. He resonates deeply with brands who have a commitment to delivering a unique offering with careful ingredient sourcing.read more

Hydrotherapy
at Home

Growing up in Hawaii, my daily ritual included a dip in the ocean. It was a part of the culture and was as habitual as brushing my teeth or eating breakfast. I knew instinctively that swimming in the ocean was good for my skin and body, but it wasn’t until I moved to the East Coast, thousands of miles away from my childhood paradise, that I understood the overall sense of wellbeing that came from the salt water. From mineral-replenishing ocean soaks to at-home hydrotherapy baths, our water rituals can support a healthy metabolism, circulation, reduce joint and muscle inflammation and boost endorphins. read more

Behind The Innersense Relaunch

Northern California is home to many beauty entrepreneurs, but it’s not everyday I get to spend quality time with them and with their families, so I felt especially honored to be invited to the Innersense Headquarters last month. Greg and Joanne Starkman, the passionate founders behind the brand, gave Beauty Heroes the exclusive on the unveiling of their stunning new packaging and branding, as well as the launch of their Hydrate Collection, featured as this month’s beauty discovery. As you will soon learn, these changes represent much more than a facelift. Never interested in doing anything that’s merely superficial, Greg and Joanne have spent over two years in deep exploration into the most effective raw materials for high performance hair care, uncovering unique ingredient synergies that deliver unparalleled results while maintaining their commitment to clean. Innersense devotees will also notice a considerable change in the brand’s look and voice. The cleaner, more elegant packaging and the invitation to “raise your hair consciousness”, are both meant to inspire a deeper relationship with oneself, inside and out.read more

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