A new year brings a promise of a new beginning, and a new decade, even more so. But in many ways, 2020 feels different. On the horizon looms an election, a deeply divisive impeachment process and worsening climate conditions. The season is ripe for any solution that attempts to inspire unity and to relax our anxieties during social, political and environmental unrest. And this is when we turn to art, ‘blue beauty’ and nature for a moment of reprieve. Enter Pantone. For 20 years, Pantone has announced a Color of the Year, based on global trend analyses across fashion, beauty, entertainment, travel, and social and economic conditions that inform the cultural zeitgeist of our time. The Pantone Color Institute partners with global brands to effectively translate the power, psychology, and emotion of color in their design strategy. Who can forget the infamous scene in 2006’s The Devil Wears Prada when Meryl Streep’s character, Miranda Priestly, claps back at Anne Hathaway’s fashion ignorance with the most perfectly delivered monologue about the power of Cerulean Blue (2000’s Color of the Year) to drive global commerce, from the runway all the way down to the clearance bin? The Pantone Color of the Year not only influences product development and purchasing decisions across industries, but it is also meant to reflect the psychological and emotional state of our time. The 12-day itinerary involved much more than the main event, which was to support Danielle Burden, Saalt’s Director of Impact, as she educated rural Kenyan women and girls on the transformative power of the menstrual cup. I also participated in a women’s day for widows and guardians of orphans, hosted by Outreach to the World (OWI). We celebrated at a day-long birthday party for the orphans, visited a free medical clinic that was open to the entire city of Kitale, and spent time at Sister Freda’s Medical Center and girls school, a day I’ll never forget. Needless to say, there’s absolutely no way I can share the full experience in one blog post. I have never been on a trip that was solely dedicated to social impact and service so I wasn’t expecting the lessons and gifts that came from it. The most remarkable experience was realizing that when we’re in service, we end up receiving so much more than we give.
As New Year’s Eve approaches and I’m planning my party outfit and makeup look, I’m reminded of this past Halloween, which is perhaps the only other holiday when it’s completely acceptable for professional adults to cover themselves in glitter makeup (Burning Man and Coachella aren’t national holidays yet, so I don’t include them here.) It was just days before the frightful night and I was speaking at Well Summit 2019. The panel discussion focused on cosmetic ingredients and their impact on the environment. The topic of glitter in makeup came up and once it did, it consumed the conversation. What immediately struck me was that 1. Women, and some men, of all ages, races and backgrounds hold a special place in their hearts for all that glitters; and 2. The idea that glitter is bad for the environment is spirit-crushing.
So we start 2020 with an unlikely Hero product from a brand we’ve long loved. We first introduced you to RANAVAT last winter with our Indies Discovery. You may remember my interview with Michelle Ranavat where she shared her passion for ingredient sourcing and her devotion to creating the most regal Ayurvedic beauty rituals. Michelle’s aesthetic is unparalleled – from her formula’s scents and textures to the smallest detail in the brand’s design, Michelle has defined a new standard of luxury for Ayurvedic-centered brands.
It’s been just over three years since launching our very first Honua Skincare Hero product, Aloha Youth Serum, which is still an everyday Hero product in my morning routine. Over the last few years, as I’ve witnessed Honua’s growth from indie beauty darling to leading Hawaiian skincare brand, I’ve remained impressed by the brand’s commitment to honoring native Hawaiian tradition, sustainably and ethically sourcing healing botanicals from the Hawaiian islands. With each new product, Honua fills a void in her own line, and in the clean beauty industry in general, only adding what is essential to one’s daily routine. Her commitment to minimalism is impressive, especially as an esthetician. She’s never one to overdo it, knowing that the skin only needs so much to be healthy, as evidenced by her own aloha glow.
I’m back from Kenya…did you follow my trip? If you did, first of all, thank you for coming to witness a tiny bit of my experience of Beauty Heroes in Kenya. If you didn’t, we’ve added all of my posts from Saalt x BH as a Highlight on Instagram. The 12-day itinerary involved much more than the main event, which was to support Danielle Burden, Saalt’s Director of Impact, as she educated rural Kenyan women and girls on the transformative power of the menstrual cup. I also participated in a women’s day for widows and guardians of orphans, hosted by Outreach to the World (OWI). We celebrated at a day-long birthday party for the orphans, visited a free medical clinic that was open to the entire city of Kitale, and spent time at Sister Freda’s Medical Center and girls school, a day I’ll never forget. Needless to say, there’s absolutely no way I can share the full experience in one blog post. I have never been on a trip that was solely dedicated to social impact and service so I wasn’t expecting the lessons and gifts that came from it. The most remarkable experience was realizing that when we’re in service, we end up receiving so much more than we give.
Beauty Heroes introduces its annual Eco-Friendly Holiday Gift Guide, your one-stop virtual holiday gift shop that gives you the opportunity to save more, stress less and give the planet a break.
When Dana Jackson was diagnosed with Lupus and Lupus Nephritis, it was after a long battle that left her house-bound with debilitating pain and an unsightly skin and hair condition for which she could find no relief. Alone and without the answers she was looking for, she began creating the solutions she needed to treat her damaged and dry skin using potent, organic, wild-harvested botanicals. Her first successful batch of Heal Whipped Skin Soufflé was literally a balm for her soul – both soothing to her skin and also, finally, a small victory on her healing path. And, it was the catalyst for her brand, Beneath Your Mask. We were delighted to feature her first Hero product in last year’s Indie Holiday series, (watch the video below to hear more about Dana’s story!) and we’re bringing it back to a wider audience this year, alongside her new product, Remedy Conditioning Lip Balm. More on that in a moment.
This month, we paired this new launch of Josh Rosebrook’s long-awaited Hydration Boost Concentrate with Josh’s Hydrating Accelerator and Vital Balm Cream. We believe it’s the perfect trifecta for impossibly glowing skin. If Hydration Boost Concentrate it isn’t the biggest launch in green beauty this year, I don’t know what is. I like to refer to it as The Ultimate J-Glow. I can honestly say I’ve never seen a product absorb into skin quite like this one. It’s as if skin transforms into a sponge, and plumps up with just 2-3 drops. Oil and essential oil-free, this Hero product is a hydration booster that is appropriate for almost every skin type. I say almost, because nothing works for 100% of all us, but Hydration Boost Concentrate is as close as you’ll come to a product that is appropriate for all skin types.
It’s hard to imagine that in many cultures in the world today, girls and women are shamed into silence about this most natural and beautiful biological process. Their communities remain uneducated about what menstrual cycles are and, worst of all, how to properly manage this monthly event. If sanitary supplies are available at all, they are usually for sale in male-run convenience stores and girls are too embarrassed to purchase them, so they often resort to using scraps of cloth in order to avoid humiliation. You might find it surprising that this is a topic of conversation at Beauty Heroes. What does global period care have to do with healthy beauty? According to my definition of beauty: everything.
I remember the moment I first felt like a bonafide business owner. I was still in startup phase, and I was pondering the Beauty Heroes business model. I had always known I wanted to use my business to make a positive impact. But how? And how much could I give? There were so many worthy causes that pulled at my heart strings. Then