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Āether Beauty:
A Cosmetics Unicorn

Clean cosmetics just entered another dimension, and the brand leading the way is Āether Beauty, an emerging color cosmetics line offering highly pigmented eye shadow palettes made with zero-waste materials (read: no magnets or mirrors). Effective immediately: clean, sustainable beauty is on the same plane as traditional beauty brands. When it comes to beauty and packaging innovation, Āether is leaps and bounds ahead of the rest – appealing to consumer tastes and values, without compromise. The Āether Eye Shadow palette is considered a zero-waste product, which means each component is recyclable or reusable. The palette contains no mirror or magnets which would pose a problem for recycling centers, just a small price to pay for sustainability. And, as you’ll read, Āether ticks all the boxes of a blue beauty brand: by sourcing ethically and giving back to the environment.read more

Discover de Mamiel with a DIY Beauty Ritual

Before we get into this month’s DIY Beauty Ritual, I want to give you a little bit of background on how this month’s Hero + Sidekick came to be. It all started with this month’s Hero product, Brightening Cleanse and Exfoliate. I rediscovered this product myself last summer and fell in love with this versatile, waterless powder that can be employed in several ways; as an elegant polishing facial cleanser and scrub, as a booster to your favorite oil, gel or cream cleanser, as a spot treatment for blemishes or dark spots or as an easy to apply face mask.read more

Axiology Proves
Clean + Color Can Live In Stunning Harmony

As we celebrate the second anniversary of our launch with Axiology Beauty, I am reminded that this Blue beauty brand captured my heart from the very start for its next-level commitment to sustainability. In fact, as evidenced by my original post about the this conscious lipstick line, it was indeed love at first swipe.read more

Blüh Alchemy: The Blühprint for Optimal Skin Health

It’s a Heroic story, a little beauty brand that delivers big results. This is the tale of Blüh Alchemy.I first heard of this innovative brand from a trusted friend. A beauty veteran herself, she was impressed by the cellular extracted, exotic botanicals and the remarkable results on her skin. When the Founder of Blüh Alchemy, Becky Bluh, attended the Beauty Heroes Master Class last March, I connected the dots. Standing in front of me was a warm, engaged and passionate founder who knew she had developed something special, but the world didn’t know it yet.read more

The Cat’s Meow

You may know Meow Meow Tweet by their whimsical name, or maybe you know of their Hero product — deodorant —a favorite of many clean deodorant converts. This quirky brand from upstate New York has absolutely mastered great deodorants, Meow Meow Tweet is about so much more.read more

An Innovative Twist on the Traditional Haircare Ritual

In the world of beauty, there are innovators, and there are disruptors. Tabitha James Kraan is undeniably the latter, singlehandedly shifting the way we think about the health of our hair. Watch Jeannie’s transformation, and discover Tabitha’s innovative twist on the traditional ‘wash, rinse, repeat’ ritual.read more

Tag, you’re it.

We know that one of the biggest frustrations that businesses and individuals have is not knowing what to do, or where to begin. So to support positive change in a meaningful way, we’re defining Project Blue Beauty and offering practical guidance to support you on your path to becoming blue.read more

Golde: Wellness’s Golden Child

From the moment I discovered Golde, it was a no-brainer, we had to feature it at Beauty Heroes. Golde checks all of the boxes for me—quality ingredients, intentional founder, noticeable benefits, delicious taste, mindful packaging. read more

Set Your New Year’s ‘Skintentions’

When Jane Scrivner first shared her philosophy for results-driven skincare, you could say I was left feeling inspired. She had a way of systematically breaking down the steps to effective skincare, while sharing the ‘why’, and educating on the importance of understanding the skin’s structure and the role of each step in our skincare routine. I was instantly drawn to her line. I loved it! While Jane Scrivner was new to me, as soon as Beauty Heroes launched the line, I realized that there were a ton of Jane Scrivner fans who had already fallen in love with her luxurious formulas that work together to simply, and completely, deliver everything your skin needs. read more

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