Happy, Healthy 2018, Beauty Heroes Tribe! At the end of last year, I decided to bid adieu to our cute Superhero masks that came with each beauty discovery and replace them with our monthly #Herogram card, featuring the Hero product and an inspirational quote. We also upgraded our paper to be 100% recycled stock. From that first step, I made a promise to look for new ways to use less every day. It’s a daily practice, and I’m far from perfect, but we’ve made changes that have benefited personal and environmental health, and our company has scaled consciously and sustainably. It feels good, so I’m going to keep going, and I’d love for you to come along!
They say eyes are the windows to your soul, and we’ll take it a step further. We say eyes are the windows to your emotional and physical health. Wrinkles, puffiness and dark circles are just a few of the signs of stress, dehydration and lack of sufficient sleep (a lifestyle trifecta that usually works hand-in-hand). That’s why finding an eye care Hero product is like winning the beauty lottery. While some might want to keep it simple and find one product that works for the face and the eyes, others search high and low for ‘the one’ eye cream for wrinkles. Make no mistake…a dedicated eye cream is essential. The skin around the eye contour is unique from any other area of the body and merits special consideration due to its unique makeup.
If there’s anything more rewarding than introducing a devoted community to new beauty discoveries each month, it’s getting to know the Founders behind my favorite brands. I am always energized and enlightened by the conversations and I always take something away, whether it’s a bit of useful education, a beauty tip or words of inspiration. But in all my face-to-face meetings with Founders, never have I ever walked away with a fortune-telling. This was just one of the many gifts I received on my 24-hour whirlwind trip to Charleston to meet Susanne Norwitz, Founder of Maya Chia.
Meet the new face of leading edge medicine, Integrative Functional Medicine Physician, Dr. Tiffany Lester. With a ‘98% healthy, 2% cupcakes’ approach to health, Dr. Tiffany as she likes to be called keeps it real as the Medical Director at Parsley Health in San Francisco. Prompted by the important question, “what happens when you’ve exhausted all conventional medical options, and you’re still sick?” Dr. Tiffany is out to change lives by addressing the symptoms in her patients, and her followers, that lead to chronic illness. As a regular contributor for Thoughtfully Magazine, Mind Body Green and The Parsley Health blog, and listed by Essence Magazine as one of the 33 Self-Care Sistah’s That Helped Redefine Wellness in 2017, Dr. Tiffany is the new face of medicine. You don’t need to be a local to the San Francisco Bay Area to see Dr. Tiffany, as Parsley Health accommodates patients remotely, and you can also follow her on Instagram for regular health tips, inspiration and the occasional cupcake. I hope you enjoy learning more about our newest Brand Ambassador, Dr. Tiffany.
We’re hearing so much about ‘self care’ these days, it’s easy for anyone in the who follows natural beauty to assume these concepts are a part of everyday vernacular by everyday people. I often forget that we’re a new generation of women who have the luxury of thinking in such terms. A Beauty Heroes subscriber and friend who is in her 60’s recently said: “I have a hard enough time with self care…now you want me to learn how to “Abhyanga?”. She was half-kidding, but it made me realize how far we’ve come, and at the same time how much opportunity there still is, to educate on the myriad benefits of proper and intentional self-care.
As an entrepreneur, I’m constantly thinking about innovation. But what I’ve learned is that creating something new just to have something to talk about isn’t innovation – it’s cheap and easy marketing. Real innovation may come less often, but it leaves a lasting impression. Indeed, real innovation changes the game. This is what Kari Gran and her business partner, Lisa Strain, have accomplished. Dubbed the Little Black Dress of Eco-Beauty, Kari Gran epitomizes simple sophistication. With only 5 unique products in their skincare range, Kari and Lisa are perhaps the most calculated formulators in Indie Beauty, launching new products not based on marketing cycles, but based on authentic consumer demand.As two of the smartest, most authentic and practical women in beauty, Kari and Lisa assume the customer (that would be us) is as smart as they are, and doesn’t want to be sold or told anything that’s not true and that doesn’t serve them. I loved working with Kari and Lisa on their 2016 launch of a serum sunscreen – Three Sixty-Five SPF 28 – and was so excited to learn that Kari had decided to launch one, very special, new product. Knowing her commitment to minimalist skincare, I immediately asked if we could feature the Essential Balm as a special, holiday discovery.In the following conversation, Kari shares more about staying true to her minimalist skincare philosophy and how Kari Gran Skincare resists the urge to cater to industry demands, and instead listen to what consumers want.
On a blustering, snowy day, I met Kristi Blustein, founder of KHUS KHUS in the warm and cozy Dushanbe Tea House in Bolder, Colorado. Though not conscious of it at the time, the sensorial contrast of our first meeting was not dissimilar to how I experienced KHUS KHUS; namely her Hero product, Bleu Body Wax. It’s unlike anything I’ve ever tried due to its simultaneous cooling and warming effect on my skin. I was instantly intrigued by this unique sensation, and equally curious about her background in Ayurveda. Having spent a month doing a full-on (very restrictive) ‘pancha karma’ Ayurvedic purification ritual in Grass Valley, California (incidentally the same area where Kristi studied), I was well aware of traditional Ayurvedic principles, ingredients and practices. But while her line is rooted in this ancient eastern philosophy, her products didn’t smell or feel like anything I had experienced before. My interpretation was that Kristi learned and studied the rules, practiced them for years, and then adapted them to make something that was somehow reverent of tradition, but entirely her own. To me, KHUS KHUS has its own distinct look, scent profile and feel – not an easy feat when you’re abiding by centuries-old recipes. The oils are unctuous and decadent, and super skin-softening. While there is no shortage of oil-based green beauty brands available these days, KHUS KHUS stands out for its modern take on Ayurveda that will, as Kristi intended, get you hooked on a daily Abhayanga, self-massage practice.
By the end of the 20th century, chemists, in response to the awareness of the impact of toxic compounds and the consumer concerns, started to form a new way of understanding science and technology; the result was the principles now known as green chemistry. These principles have been developed to consider and continually advance the prevention of waste and pollution, offering safer and more ecological alternatives to hazardous chemicals, the use of renewable raw materials and optimizing efficiency. To me, the green chemistry revolution is a vast opportunity for innovation and the advancement of cosmetic chemistry.
If you have the fortune to meet Axiology Founder, Ericka Rodriguez, in person, you’ll quickly learn that for this California-born beauty, she’s not into playing small. A vegan since her tween years, Ericka has been an advocate against animal cruelty for as long as she can remember, using her voice to protect the voiceless. She also had a mad crush on lipstick, amassing a collection of shades to pair with her current mood. Imagine her shock when she realized many of her favorite brands tested on animals and even contained animal byproducts. She turned her anger into action and set out to create the most comfortable, wearable, sustainable lipstick on the planet, starting with small batches from her kitchen.
There’s no question about it: Natural beauty is booming, and in the grand scheme of things, this is a very good thing for all of us. It signals a movement towards greater awareness, discernment, transparency and advocacy. It’s pushing conventional personal care companies to clean up their act, and even if they never win clean beauty awards, they’re making progress in the right direction, removing the most harmful ingredients and trumpeting their green initiatives, steering the masses to consider natural the new normal. It’s a sign of the times – we’re waking up and demanding better quality from brands. Yay, us.But, let’s be honest. We also know that natural is loosely defined, and since greenwashing is so much easier than becoming a natural beauty formulator, many brands have mastered the “look and feel” of natural, but don’t have the formula integrity to back it up. So, while they may get to hang out with the pros in the Naturals section, they haven’t earned their stripes.