A distinguishing factor of Indie Beauty brands is that more often than not, products are formulated based on the founders’ personal values. SkinOwl Founder Annie Tevelin so perfectly demonstrates this in the relaunch of her Hero product, Beauty Drops PM. … Continued
When it comes to clean beauty, there’s more that unites us than divides us. I have the privilege of collaborating with a great number of founders of clean beauty brands, and indeed, while their success stories are as varied as their products themselves, there’s one common theme that underlies them all: a steadfast commitment to the highest possible ingredient quality and formulation integrity. After all, this is what makes their products Hero worthy. We know that all ingredients are not created equal. Where, how and when botanical ingredients are procured is the critical X factor in natural beauty. This is often a proud point of differentiation between brands, and formulators hold their ingredient partners in the highest esteem (and close to their chest!) But, when it comes to preservatives in natural beauty, the conversation can turn from proud to protective quite quickly. Not because there’s anything to hide – we’re all in this together – but because there’s so much debate about what works best, which preservatives in natural beauty are most effective for various kinds of formulas, what is the acceptable PAO (Period After Open) range, and what are general best practices to guarantee the perfect trifecta: peak potency, maximum shelf life and the absence of harmful chemicals.
When I think about how to be achieve super hydrated skin, images of water come to mind. Splashing my face in the morning, drinking my required 32 liters per day, even spritzing my skin with a refreshing hydrosol. What doesn’t come to my mind is oil. Oils deliver many important benefits to the skin, but they don’t penetrate into the deepest cellular layers the way water, or an emulsion that contains water as an ingredient, does. While oils are excellent to nourish and protect the top layer of our skin, lock in our natural moisture and prevent water from evaporating, oils do not actually hydrate. Only water can do this. But one needs the other, which is why oil and water are the two most fundamental ingredients for healthy skin.
Connected by our shared love for Hawaii, Maryna and I have long dreamt of a girls trip to the island of Kaua’i, the home and inspiration for her artisan beauty brand, Mahalo Skin Care. As we planned for our third collaboration, the timing was right to make this dream a reality. I flew to meet Maryna and for 4 sacred days we escaped the daily to-do’s of our ordinary lives and ventured into the lush and sometimes precarious terrain of the island Maryna now calls home. Days of hiking, swimming, deep breathing and absorbing the energy of the island led to incredible breakthroughs and divine inspiration for both of us, some of which we share in the video below. Perhaps one of my greatest revelations was how the land can hold space for our personal transformation. While I’ve always known that the island has so many gifts of nature to offer – botanicals, ocean, indigenous wisdom, and Mana (the word for the energy the Hawaiians derived from the land and nature) – I witnessed first hand how these bountiful gifts have offered Maryna a safe space for her evolution.
We get a lot of skin questions sent to us at Beauty Heroes, sometimes accompanied with pictures and pleas for help. We always respond with product recommendations, and often a warning; skin conditions are rarely solved by just putting something ON your skin. Diet, hormones and lifestyle often underlie the most common skin concerns. In my personal experience, chronic skin conditions complex and triggered by a combination of factors. I battled cystic acne for 20 years and tried putting anything and everything on my skin to treat it before I discovered a major hormone imbalance, that once addressed, resolved my acne for good.Lately, we have been receiving questions about a skin condition that looks like a cross between eczema and acne around the mouth called Perioral Dermatitis.
The secret is out. Turmeric is a holistic active that is as good taken in as it is when applied topically. Few single ingredients boast as many health benefits as this little golden nugget, making it a sure bet for health and beauty. Between beauty and nutrition, turmeric, Curcuma Longa, is probably the most common ingredient I come across when reading labels. These days, you don’t need to look far to find a turmeric latte, kombucha, tonic or tea. And the highly concentrated antioxidant is one of the most prevalent ingredients in beauty masks, oils and washes. Brands and formulators alike are adding turmeric into recipes every opportunity they get, and for good reason. Though conclusive studies are still preliminary, the research on turmeric to aid in the treatment of cancer, heart disease, ulcers and Alzheimer’s disease is promising. I’ve known for some time that turmeric was effective, but I didn’t fully realize its potential until I discovered it’s multi-functioning effect on my body and skin.
Nothing brings me back to my Hawaiian roots quite like the first days of summer. Vibrant green foliage in bloom, white capped waves crashing on the shore and the warmth of the sun on my skin transport me to my carefree childhood in Honolulu. What better way to usher in the Aloha spirit of summer than with Honua Skincare, a minimalist green beauty brand based on the traditional healing methods of the Hawaiian people. With a luscious range of products crafted with traditional Hawaiian plants like ʻōlena (Turmeric), Kamani ( Tamanu), Alo Alo ( hibiscus), and noni, Honua’s aim is to revive, support and sustain the few agricultural land and farms left in Hawaii. To dig a little deeper into the story and science of Honua, I sat down the founder, Kapua Browning, at the Beauty Heroes Headquarters. A mother of four and wife of a traditional Hawaiian medicine man, she is a glowing earth mama and a warrior for peace who exemplifies Aloha in everything thing she does. Read, watch and meet my friend and soul-sister, Kapua.
While Mindfulness at work may be the up-to-the-minute HR trend in businesses today, its a practice that the spa industry pioneered decades ago. I was first introduced to meditation about 20 years ago, about a year in to my role … Continued
I have been holding my breath for nearly a year, waiting to deliver the beautiful cylindrical boxes – each hand made in Bulgaria – that encase this month’s Hero Product, Circle of Protection Body Oil. But before we get there, … Continued
I am particularly excited to announce Arjun to our community of Beauty Heroes Brand Ambassadors. I had been searching for a man who connected to healthy living like the rest of our conscious beauty circle of trust. So, when Elena shared his blog, JustAskArjun.com with me, I was very excited to find a man who just ‘gets it’. Reading his blog over the last couple of months, I have enjoyed hearing his process of evaluating products for ingredients, performance and packaging, while staying mindful of keeping a realistic skincare routine. He resonates deeply with brands who have a commitment to delivering a unique offering with careful ingredient sourcing.