Clean cosmetics just entered another dimension, and the brand leading the way is Āether Beauty, an emerging color cosmetics line offering highly pigmented eye shadow palettes made with zero-waste materials (read: no magnets or mirrors). Effective immediately: clean, sustainable beauty is on the same plane as traditional beauty brands. When it comes to beauty and packaging innovation, Āether is leaps and bounds ahead of the rest – appealing to consumer tastes and values, without compromise. The Āether Eye Shadow palette is considered a zero-waste product, which means each component is recyclable or reusable. The palette contains no mirror or magnets which would pose a problem for recycling centers, just a small price to pay for sustainability. And, as you’ll read, Āether ticks all the boxes of a blue beauty brand: by sourcing ethically and giving back to the environment.
Behind The Scenes
Before we get into this month’s DIY Beauty Ritual, I want to give you a little bit of background on how this month’s Hero + Sidekick came to be. It all started with this month’s Hero product, Brightening Cleanse and Exfoliate. I rediscovered this product myself last summer and fell in love with this versatile, waterless powder that can be employed in several ways; as an elegant polishing facial cleanser and scrub, as a booster to your favorite oil, gel or cream cleanser, as a spot treatment for blemishes or dark spots or as an easy to apply face mask.
It’s a Heroic story, a little beauty brand that delivers big results. This is the tale of Blüh Alchemy.I first heard of this innovative brand from a trusted friend. A beauty veteran herself, she was impressed by the cellular extracted, exotic botanicals and the remarkable results on her skin. When the Founder of Blüh Alchemy, Becky Bluh, attended the Beauty Heroes Master Class last March, I connected the dots. Standing in front of me was a warm, engaged and passionate founder who knew she had developed something special, but the world didn’t know it yet.
Fatigued? Jet lagged? Experiencing tech overload? We hear ya. Detox, replenish and optimize your system with Pursoma’s beauty wellness treatment tools. Watch as Jeannie takes us through the Pursoma Limited Edition Discovery.
When Jane Scrivner first shared her philosophy for results-driven skincare, you could say I was left feeling inspired. She had a way of systematically breaking down the steps to effective skincare, while sharing the ‘why’, and educating on the importance of understanding the skin’s structure and the role of each step in our skincare routine. I was instantly drawn to her line. I loved it! While Jane Scrivner was new to me, as soon as Beauty Heroes launched the line, I realized that there were a ton of Jane Scrivner fans who had already fallen in love with her luxurious formulas that work together to simply, and completely, deliver everything your skin needs.
As we take the time to better understand the benefits of using ingredients directly from nature, the more we’ll want to use them in every product we ever put on our skin.
Where there’s a will, there’s a way. I’ve dreamt of bringing Max and Me’s Sweet Serenity Mask & Wash to our Beauty Heroes members for over two years; this product is truly scintillating. Easier said than done, though. The complex yet exquisite product blend is made with carefully-sourced, quality ingredients from small producers, and is hand-crafted by Tanja in the Max and Me ‘manufactory’ in Vienna, Austria. So much intention and time goes into making it. Specially-made for Beauty Heroes, this month’s Beauty Discovery has been a collaboration over a year in the making.
DINO Apparel brings comfort, softness, and substance. Read as Suzanne and Jeannie share the inspiration behind us bringing DINO Apparel to our Beauty Store, and how it works together with us to use less, live softly and, definitely, love more.
Wabi-Sabi is a unique line, crafted with a lot of intention in the formulas. In the Wabi-Sabi Botanicals Indie Beauty Spotlight Discovery, you’ll receive three products: Light Reveal, The Offering and Valley of Light Illuminative Mask.
In the Beneath Your Mask Indie Beauty Spotlight Discovery, you’ll receive three products: Vegan Heal Whipped Skin Soufflé, Nourish Skin + Hair Serum and Polish Detoxifying Body Scrub.