Behind the Scenes

Axiology Proves
Clean + Color Can Live In Stunning Harmony

As we celebrate the second anniversary of our launch with Axiology Beauty, I am reminded that this Blue beauty brand captured my heart from the very start for its next-level commitment to sustainability. In fact, as evidenced by my original post about the this conscious lipstick line, it was indeed love at first swipe.read more

Blüh Alchemy: The Blühprint for Optimal Skin Health

It’s a Heroic story, a little beauty brand that delivers big results. This is the tale of Blüh Alchemy.I first heard of this innovative brand from a trusted friend. A beauty veteran herself, she was impressed by the cellular extracted, exotic botanicals and the remarkable results on her skin. When the Founder of Blüh Alchemy, Becky Bluh, attended the Beauty Heroes Master Class last March, I connected the dots. Standing in front of me was a warm, engaged and passionate founder who knew she had developed something special, but the world didn’t know it yet.read more

The Cat’s Meow

You may know Meow Meow Tweet by their whimsical name, or maybe you know of their Hero product — deodorant —a favorite of many clean deodorant converts. This quirky brand from upstate New York has absolutely mastered great deodorants, Meow Meow Tweet is about so much more.read more

An Innovative Twist on the Traditional Haircare Ritual

In the world of beauty, there are innovators, and there are disruptors. Tabitha James Kraan is undeniably the latter, singlehandedly shifting the way we think about the health of our hair. Watch Jeannie’s transformation, and discover Tabitha’s innovative twist on the traditional ‘wash, rinse, repeat’ ritual.read more

Golde: Wellness’s Golden Child

From the moment I discovered Golde, it was a no-brainer, we had to feature it at Beauty Heroes. Golde checks all of the boxes for me—quality ingredients, intentional founder, noticeable benefits, delicious taste, mindful packaging. read more

Set Your New Year’s ‘Skintentions’

When Jane Scrivner first shared her philosophy for results-driven skincare, you could say I was left feeling inspired. She had a way of systematically breaking down the steps to effective skincare, while sharing the ‘why’, and educating on the importance of understanding the skin’s structure and the role of each step in our skincare routine. I was instantly drawn to her line. I loved it! While Jane Scrivner was new to me, as soon as Beauty Heroes launched the line, I realized that there were a ton of Jane Scrivner fans who had already fallen in love with her luxurious formulas that work together to simply, and completely, deliver everything your skin needs. read more

The Essence of
Mo Mi

The more I have used the Mo Mi Collection, the stronger I felt it needed to be recognized. Hair care can be challenging to formulate, but Diane and Damon’s hard work has really paid off.read more

Tanja and Max Take Us Higher

Where there’s a will, there’s a way. I’ve dreamt of bringing Max and Me’s Sweet Serenity Mask & Wash to our Beauty Heroes members for over two years; this product is truly scintillating. Easier said than done, though. The complex yet exquisite product blend is made with carefully-sourced, quality ingredients from small producers, and is hand-crafted by Tanja in the Max and Me ‘manufactory’ in Vienna, Austria. So much intention and time goes into making it. Specially-made for Beauty Heroes, this month’s Beauty Discovery has been a collaboration over a year in the making. read more

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