Behind the Scenes

Makin’ Waves Toward Reef Safety

A few weeks ago, Hawaii announced its ban on sunscreens that contain oxybenzone and octinoxate, two harmful yet common ingredients found in commercial SPFs that have been proven to harm marine ecosystems. This is a meaningful step forward to support … Continuedread more

Handsome Heroes: Green Beauty for Men

Introducing our first ever Handsome Heroes Discovery, an exclusive release of MR. FOX by the founders of LILFOX. Our Hero, Cupu-Cool, is a three-in-one gel-to balm hybrid, accompanied by sidekicks Sandalo and Man About Mojave. read more

OSEA: A Family Affair

It’s not uncommon for beauty brand founders to be influenced by their ancestors and the recipes and remedies of days of yore. But for OSEA Founder, Jenefer Palmer, the inspiration behind her seaweed-based skincare line was more like a birthright, passed down from her tenacious grandmother, Elsa Reuschle, one of the first female chiropractors in the US.read more

Vapour Organic Beauty Gets Clear On Green Beauty Packaging

Being a green beauty brand is about more than healthy, good for you, ingredients. The green beauty movement is also leading the way in sustainable packaging and business practices that support the health of our environment. While Vapour Organic Beauty’s green beauty packaging is secondary to the formula inside the bottle, it is still an important part of our experience with a brand, and any brand founder will tell you that it’s one of the most challenging parts of creating and sustaining a compelling beauty brand. Not only does packaging need to be functional, it must also be beautiful, adequately protect the product inside from the air and elements, and be as sustainable as possible. This month we celebrate the launch of Vapour Organic Beauty’s transition from plastic to glass packaging with our Limited Edition Discovery (that’s selling out in record time). I asked Kristine Keheley and Kyrsia Boinis to share with us just what is involved in a packaging update and more ways Vapour is leading the way in sustainable beauty. read more

Holistic Beauty with Annee de Mamiel

If you’re reading this, chances are you think about your health holistically, considering all of the many factors that contribute to wellbeing. You know that health is more than the absence of disease, and that diet, environment and even stress play a critical role.read more

The Benefits of Collagen with
Dr. Tiffany Lester

It seems as if collagen is showing up everywhere, finding its way into products that now line wellness, supplement and beauty retail shelves. The science shows that the benefits of collagen supplementation include improved skin elasticity and hair, nail and bone strength. But there’s more. I was surprised to learn that Vital Proteins was actually developed to support the joint health of its Founder, Kurt Seidensticker, an avid runner, and not to support healthy skin and hair, which I assumed. read more

A Call from the East: Behind the Scenes with Siam SEAS

What I love most about Beauty Heroes is discovering new beauty with a purpose, and then spreading their message to our community. The longer I do this work, the more impressed I am when I encounter an emerging indie brand with a distinct point of difference and a clear voice. This is a very crowded space, and standing out takes vision, courage and grit. Supadra, founder of Siam SEAS, possesses these traits in spades. Supadra’s call to create Siam SEAS was answered readily and unconditionally. The seed was planted early in her childhood, but the call wasn’t clear until later in life, when Supadra faced her own insecurities with her chronic skin conditions. Her journey of self acceptance led her to practice the art of self-care, and through these rituals, she not only reclaimed her self confidence but discovered her love for natural product formulation. Now, every time I experience Siam SEAS, it is clear that each product is a remembrance of the traditions, scents, colors and aromas of the East, and a labor of self-love. read more

The Fitglow Difference with Founder, Anna Buss

Anna Domi’s perfect balance of confidence and humility is perhaps one of the greatest assets a brand founder can possess. The creator of Fitglow Beauty is poised yet approachable, which made our introduction on the noisy trade show floor at the Indie Beauty Expo feel intimate and memorable, not a small feat in such a high traffic, high stakes setting. read more

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