Behind the Scenes

Behind The Innersense Relaunch

Northern California is home to many beauty entrepreneurs, but it’s not everyday I get to spend quality time with them and with their families, so I felt especially honored to be invited to the Innersense Headquarters last month. Greg and Joanne Starkman, the passionate founders behind the brand, gave Beauty Heroes the exclusive on the unveiling of their stunning new packaging and branding, as well as the launch of their Hydrate Collection, featured as this month’s beauty discovery. As you will soon learn, these changes represent much more than a facelift. Never interested in doing anything that’s merely superficial, Greg and Joanne have spent over two years in deep exploration into the most effective raw materials for high performance hair care, uncovering unique ingredient synergies that deliver unparalleled results while maintaining their commitment to clean. Innersense devotees will also notice a considerable change in the brand’s look and voice. The cleaner, more elegant packaging and the invitation to “raise your hair consciousness”, are both meant to inspire a deeper relationship with oneself, inside and out.read more

Q + A with
Katharine L’Heureux Founder Of Kahina Giving Beauty

While many companies give back and we celebrate them, not all companies were founded with the intent to contribute and sustain whole communities of women like Kahina Giving Beauty. Katharine L’Heureux, the founder of Kahina has taken her process of developing an ingredient driven, effective and beautifully packaged skincare line and turned it into a heroic venture that contributes substantially to the lives of women in Morocco. Deeply invested in their wellbeing, she travels to personally oversee how Kahina Giving Beauty can optimally direct resources, and ‘give beauty’ back to these women. read more

Behind the Scenes with Josh Rosebrook

Beauty is universal. And while that sounds cliché, I’m referring to the fact that beauty is no longer reserved for a woman, nor for only a particular kind of woman. Universally, people are making better choices for their overall wellness. Josh … Continuedread more

Slow Beauty and the Upside of Selling Out

Laurel Shaffer, the Pioneer of Slow Beauty, has some sage advice: good things come to those who wait. The skincare pioneer has perfected the art of patience in the development and evolution of her namesake brand, Laurel Whole Plant Organics. At the mercy of nature’s unpredictability,Laurel takes her time sourcing only the highest quality organic ingredients for her formulations. But that’s only the first part of the waiting game. Like a winemaker at crush, after the harvest, Laurel begins the slow and steady process of hand-crafting her formulations, ensuring every last ounce of raw material is purposely used. Even then, the ingredients only yield a finite volume, forcing Laurel to regularly hang her “Sold Out” sign on her bestsellers. These complexities and limitations are part and parcel of artisanal product development, and Laurel would have it no other way. At a time in our industry when the spotlight is shining brightly on indie beauty, with more resources for niche brands to scale quickly and become overnight “successes”, Laurel happily sticks to her indie roots, committed to the quality and craftsmanship her devoted customers have come to expect. Like a brilliant indie star who eclipses bright but fleeting trendsetters, Laurel defines her own metrics of success, and it has earned her some serious staying power. If she’s ever accused of selling out, the fault will be Mother Nature’s. Laurel weighs in on her Slow Beauty process and her commitment to clean.read more

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