Since discovering LILFOX, I’ve had the biggest green beauty crush on the brand and everything that Alexis Rose, Founder of LILFOX, puts into the world. This line is unique in its sophistication, balance, efficacy and aromatics. I met Alexis in Miami three years ago and, ever since, we can’t help but talk about the potency and importance of aromatherapy and fresh ingredients, which she sources from spa producers with whom she has forged personal relationships. She’s passionate about her work and sharing the word about green beauty with others. In fact, you might recall back in 2017, Alexis taught us about the scent receptors that are present throughout our bodies, not just in our nose.
Behind the Scenes
I was inspired to found Beauty Heroes because I wanted to shine a light on the wellness and beauty brands that are paving the way for a healthier planet – and doing it well. Earlier this year, I began thinking … Continued
A household name in green beauty, Josh Rosebrook takes the conversation deeper. I met Josh Rosebrook through my friend Laurel Shaffer, founder of Laurel Whole Plant Organics. She introduced us during the opening of her new studio space right here … Continued
Over a decade and another lifetime ago, I knew Begoña Sanjuan as a master international educator, and she knew me as a Spa Director. We collaborated on several different events, and I always marveled at her depth of knowledge and passion for her work. Imagine my deja vu and delight when I connected with her again, this time each founders of our own companies. AYUNA skincare was founded by Begoña and her business partner Isabel Ramos, a scientist and master formulator. With over 40 years combined experience in skincare and spa, the two Spain-based beauty veterans created the AYUNA skincare line on the premise of “skin fasting”, a scientifically-sound practice of feeding skin only what it needs, essentially starving it of toxins, inflammatories and overstimulation.
A few weeks ago, Hawaii announced its ban on sunscreens that contain oxybenzone and octinoxate, two harmful yet common ingredients found in commercial SPFs that have been proven to harm marine ecosystems. This is a meaningful step forward to support … Continued
This month’s Beauty Heroes discovery box includes a hand-blown glass straw to spark conversation and raise awareness of the effects of plastic consumption and importance of reef safety.
Introducing our first ever Handsome Heroes Discovery, an exclusive release of MR. FOX by the founders of LILFOX. Our Hero, Cupu-Cool, is a three-in-one gel-to balm hybrid, accompanied by sidekicks Sandalo and Man About Mojave.
It’s not uncommon for beauty brand founders to be influenced by their ancestors and the recipes and remedies of days of yore. But for OSEA Founder, Jenefer Palmer, the inspiration behind her seaweed-based skincare line was more like a birthright, passed down from her tenacious grandmother, Elsa Reuschle, one of the first female chiropractors in the US.
Being a green beauty brand is about more than healthy, good for you, ingredients. The green beauty movement is also leading the way in sustainable packaging and business practices that support the health of our environment. While Vapour Organic Beauty’s green beauty packaging is secondary to the formula inside the bottle, it is still an important part of our experience with a brand, and any brand founder will tell you that it’s one of the most challenging parts of creating and sustaining a compelling beauty brand. Not only does packaging need to be functional, it must also be beautiful, adequately protect the product inside from the air and elements, and be as sustainable as possible. This month we celebrate the launch of Vapour Organic Beauty’s transition from plastic to glass packaging with our Limited Edition Discovery (that’s selling out in record time). I asked Kristine Keheley and Kyrsia Boinis to share with us just what is involved in a packaging update and more ways Vapour is leading the way in sustainable beauty.
If you’re reading this, chances are you think about your health holistically, considering all of the many factors that contribute to wellbeing. You know that health is more than the absence of disease, and that diet, environment and even stress play a critical role.