Tides have certainly turned in the beauty industry at large. No longer are we talking about “going green” as the latest trend, but a sea of change that has set a new course for indie brands and large conglomerates alike. Ingredient transparency, sustainable packaging, and recycling programs are common table stakes, practically a minimum requirement to play in the beauty space today. But is it enough? Do these measures really make an impact and if so, how much? Because if there’s one thing that unites the clean beauty industry more than anything, it’s integrity. And the efforts made by beauty brands to be as clean and green as possible are not merely to make marketing claims. The efforts are made in earnest to leave the planet better than they found it.
A few weeks ago, Hawaii announced its ban on sunscreens that contain oxybenzone and octinoxate, two harmful yet common ingredients found in commercial SPFs that have been proven to harm marine ecosystems. This is a meaningful step forward to support … Continued
The ocean and the human body are in a beautifully symbiotic relationship, and both need the other to sustain optimal health. Discover how seaweed sustains us, and how we can support more sustainable oceans.
Defying the “immediate results” marketing trope, Annee de Mamiel practices holistic skincare with the long view in mind, formulating her potent products to address imbalances and alleviate stress on the skin and body, often chronic conditions that have built up … Continued
It seems as if collagen is showing up everywhere, finding its way into products that now line wellness, supplement and beauty retail shelves. The science shows that the benefits of collagen supplementation include improved skin elasticity and hair, nail and bone strength. But there’s more. I was surprised to learn that Vital Proteins was actually developed to support the joint health of its Founder, Kurt Seidensticker, an avid runner, and not to support healthy skin and hair, which I assumed.
The West has long borrowed healing principles from the East to treat the body holistically. Traditional Chinese Medicine and Ayurveda have greatly influenced our culture of wellness in the West. Traditional Chinese Medicine balances yin, yang and qi, while Ayurveda focuses on balancing the elements of earth, fire and air. As Eastern herbs have been making their way into our smoothies, teas and tonics, it makes sense that we would look to these traditional South East Asian ingredients for skincare and how they can benefit us when used topically on the skin.
They say how you do one thing is how you do everything. Ever since discovering how many harmful ingredients were hiding in my skincare (and starting a company to do something about it), I have been slowly waking up to conscious consumption in other areas in my life. My most recent focus: my closet. I have so much to learn about conscious fashion, but what I know today is that traditional fashion has a dark side, and once I awaken to the facts, it’s impossible to unknow them. I recently bought shoes made from recycled water bottles, GOTS certified lounge and underwear and a fully compostable cell phone case. It feels good – and looks good – to be a part of this movement. I never felt that luxury was about labels. It has always been about quality. For me, true quality is in the intention and sustainable practices of a company, not just in its name. Happily, I’m not the only one who feels this way. We’re living in a zeitgeist of conscious consumerism, and we see businesses in all industries steering towards better, cleaner and eco-friendlier practices.
Ever marvel at the wholly regenerative capabilities of most plants and vegetables? Their miraculous ability to not only heal completely from a cut, but to fully regrow a stem and birth a new bud or fruit, is something that scientists … Continued
They say eyes are the windows to your soul, and we’ll take it a step further. We say eyes are the windows to your emotional and physical health. Wrinkles, puffiness and dark circles are just a few of the signs of stress, dehydration and lack of sufficient sleep (a lifestyle trifecta that usually works hand-in-hand). That’s why finding an eye care Hero product is like winning the beauty lottery. While some might want to keep it simple and find one product that works for the face and the eyes, others search high and low for ‘the one’ eye cream for wrinkles. Make no mistake…a dedicated eye cream is essential. The skin around the eye contour is unique from any other area of the body and merits special consideration due to its unique makeup.
We’re hearing so much about ‘self care’ these days, it’s easy for anyone in the who follows natural beauty to assume these concepts are a part of everyday vernacular by everyday people. I often forget that we’re a new generation of women who have the luxury of thinking in such terms. A Beauty Heroes subscriber and friend who is in her 60’s recently said: “I have a hard enough time with self care…now you want me to learn how to “Abhyanga?”. She was half-kidding, but it made me realize how far we’ve come, and at the same time how much opportunity there still is, to educate on the myriad benefits of proper and intentional self-care.