Master Class 2018 was a day-long immersion into the physical, emotional, spiritual, social and scientific aspects of clean beauty. Hear from eight notable founders as they share their passion and purpose, as well as their personal and professional triumphs, discoveries, setbacks and insights they experienced on the road to building a green beauty brand.
Living Lighter is how I think about approaching a less wasteful lifestyle. There is an amazing zero-waste movement happening all over the world that is so exciting to watch and be a part of. But, for most, the words zero-waste feel unattainable and maybe a little off-putting. But living lighter is something we can all do. It’s an everyday practice; a series of mini-challenges. We just need the tools. This is what inspired me to create a Living Lighter Discovery. For the last six months, I have been working on assembling a collection of the tools that help me live lighter. I am used to curating and telling one product and brand story at a time, so our first ever Living Lighter Discovery is different from our traditional model, but with good reason: to deliver on our promise to introduce our community to products that make our lives better and help us live lighter on the planet.
Clean cosmetics just entered another dimension, and the brand leading the way is Āether Beauty, an emerging color cosmetics line offering highly pigmented eye shadow palettes made with zero-waste materials (read: no magnets or mirrors). Effective immediately: clean, sustainable beauty is on the same plane as traditional beauty brands. When it comes to beauty and packaging innovation, Āether is leaps and bounds ahead of the rest – appealing to consumer tastes and values, without compromise. The Āether Eye Shadow palette is considered a zero-waste product, which means each component is recyclable or reusable. The palette contains no mirror or magnets which would pose a problem for recycling centers, just a small price to pay for sustainability. And, as you’ll read, Āether ticks all the boxes of a blue beauty brand: by sourcing ethically and giving back to the environment.
You may know Meow Meow Tweet by their whimsical name, or maybe you know of their Hero product — deodorant —a favorite of many clean deodorant converts. This quirky brand from upstate New York has absolutely mastered great deodorants, Meow Meow Tweet is about so much more.
As we take the time to better understand the benefits of using ingredients directly from nature, the more we’ll want to use them in every product we ever put on our skin.
With the understanding that different oils benefit the skin in various ways, Dr. Spiezia decided to formulate a base oil blend that had the absolute selection and ratio of oils that mirror the properties of our own skin. Enter: Bio-lipophlic Matrix®.
Dr. Mariano Spiezia shares the inspiration and knowledge behind developing Inlight Beauty’s illuminating and energetic skincare formulations that use physics and plant alchemy to reveal your inner light.
More light has been shed on the benefits of Prickly Pear Seed Oil in the past 10 years than ever before, and now it is one of the most sought-after ingredients in green beauty.
Whether it’s an oil-based cleanser, a treatment serum, or a moisturizer, face oils are the new basics of skincare.
As I was prepping for this August’s Ayuna Beauty Discovery a few months ago, I settled in for what I knew would be an enlightening meeting with Isabel Ramos and Begona San Juan, the two dynamic women behind Ayuna. As this is our second Discovery featuring Ayuna, I was excited for what was to come out of this conversation; from my previous experience, I knew that I would leave the meeting better off than when I came. How can you not when meeting with two women as empowering and intelligent as Isabel and Begona? An esthetician and a cosmetic chemist turned beauty brand founders, both women are explorers and teachers who thrive on the adventure of creating something beautiful that works. Ayuna, the minimalist beauty brand with an essentialist approach, crafts formulas backed by research and green chemistry, the principle of understanding science and technology to offer safer and more ecological alternatives to hazardous chemicals. In our hour and a half meeting, we talked about the use and benefits of our skin’s microbiome and how probiotics work to provide health benefits through living micro-organisms, while prebiotics are used by micro-organisms to and confer (or distribute) the good bacteria throughout our skin and, in Ayuna’s case, ‘hack the conversation’. When our bodies have the right balance of microbiota, our skin is healthy, but when there is an imbalance (dysbiosis), the micro-organisms become aggressive and could result in unhealthy skin conditions (like inflammation, acne and rocasea). Cool, right? I asked Isabel to share about it more in detail because if you’re like me, and you like to geek out on skincare, you want more directly from the source. Read Isabel’s answers to some common FAQs about the effects of pre- and probiotics on our skin.