When it comes to clean beauty, there’s more that unites us than divides us. I have the privilege of collaborating with a great number of founders of clean beauty brands, and indeed, while their success stories are as varied as their products themselves, there’s one common theme that underlies them all: a steadfast commitment to the highest possible ingredient quality and formulation integrity. After all, this is what makes their products Hero worthy. We know that all ingredients are not created equal. Where, how and when botanical ingredients are procured is the critical X factor in natural beauty. This is often a proud point of differentiation between brands, and formulators hold their ingredient partners in the highest esteem (and close to their chest!) But, when it comes to preservatives in natural beauty, the conversation can turn from proud to protective quite quickly. Not because there’s anything to hide – we’re all in this together – but because there’s so much debate about what works best, which preservatives in natural beauty are most effective for various kinds of formulas, what is the acceptable PAO (Period After Open) range, and what are general best practices to guarantee the perfect trifecta: peak potency, maximum shelf life and the absence of harmful chemicals.
When I think about how to be achieve super hydrated skin, images of water come to mind. Splashing my face in the morning, drinking my required 32 liters per day, even spritzing my skin with a refreshing hydrosol. What doesn’t come to my mind is oil. Oils deliver many important benefits to the skin, but they don’t penetrate into the deepest cellular layers the way water, or an emulsion that contains water as an ingredient, does. While oils are excellent to nourish and protect the top layer of our skin, lock in our natural moisture and prevent water from evaporating, oils do not actually hydrate. Only water can do this. But one needs the other, which is why oil and water are the two most fundamental ingredients for healthy skin.
The secret is out. Turmeric is a holistic active that is as good taken in as it is when applied topically. Few single ingredients boast as many health benefits as this little golden nugget, making it a sure bet for health and beauty. Between beauty and nutrition, turmeric, Curcuma Longa, is probably the most common ingredient I come across when reading labels. These days, you don’t need to look far to find a turmeric latte, kombucha, tonic or tea. And the highly concentrated antioxidant is one of the most prevalent ingredients in beauty masks, oils and washes. Brands and formulators alike are adding turmeric into recipes every opportunity they get, and for good reason. Though conclusive studies are still preliminary, the research on turmeric to aid in the treatment of cancer, heart disease, ulcers and Alzheimer’s disease is promising. I’ve known for some time that turmeric was effective, but I didn’t fully realize its potential until I discovered it’s multi-functioning effect on my body and skin.
While Mindfulness at work may be the up-to-the-minute HR trend in businesses today, its a practice that the spa industry pioneered decades ago. I was first introduced to meditation about 20 years ago, about a year in to my role … Continued
Growing up in Hawaii, my daily ritual included a dip in the ocean. It was a part of the culture and was as habitual as brushing my teeth or eating breakfast. I knew instinctively that swimming in the ocean was good for my skin and body, but it wasn’t until I moved to the East Coast, thousands of miles away from my childhood paradise, that I understood the overall sense of wellbeing that came from the salt water. From mineral-replenishing ocean soaks to at-home hydrotherapy baths, our water rituals can support a healthy metabolism, circulation, reduce joint and muscle inflammation and boost endorphins.
People often ask me how I decide if a product is worthy of being a Hero. While I’ve cultivated and refined my Inspired Curation process over the years, the truth is that it’s my powerful instincts that guide my decision … Continued
I started Beauty Heroes to help others discover healthy beauty brands, and I love talking about the all the good stuff in our products, the Superpowers. It’s much easier and more fun to explore the benefits of wholesome, high quality, … Continued
We often reserve the term “Peak Performance” for endurance-related activities, from athletics to cognitive stamina. Particularly in our Western culture, how hard we push, and even how little we rest, has become synonymous with ambition. “Pulling an all-nighter” or “burning … Continued
Tiny but mighty, chia seed oil packs more punch than most superfoods. Chia, often seen by its Latin name salvia hispanica on skincare ingredient labels, is a species of flowering plant in the mint family. Native to Central America, it … Continued
Years ago, the spa I worked for was implementing the oil-cleansing method into their facial practice. It was my first introduction to oil cleansing and I remember how uncomfortable I felt as the company’s trainer slathered and massaged thick oil directly onto my dry, makeup-covered skin, not once, but TWICE. That’s right – a double oil cleanse to make sure my skin was really clean. Having suffered from cystic acne for much of my life, I was skeptical of the process, and a bit terrified about how my skin would respond. While some estheticians at the spa embraced this new practice, others shunned it. I was intrigued, but it wasn’t something I was going to do regularly. And I didn’t, until a few years ago.