Tides have certainly turned in the beauty industry at large. No longer are we talking about “going green” as the latest trend, but a sea of change that has set a new course for indie brands and large conglomerates alike. Ingredient transparency, sustainable packaging, and recycling programs are common table stakes, practically a minimum requirement to play in the beauty space today. But is it enough? Do these measures really make an impact and if so, how much? Because if there’s one thing that unites the clean beauty industry more than anything, it’s integrity. And the efforts made by beauty brands to be as clean and green as possible are not merely to make marketing claims. The efforts are made in earnest to leave the planet better than they found it.
Use Less. Love More.
As unconventional as it may be, this month I crossed a “bucket list” item off my list. Beauty Heroes delivered glass straws to our members around the world. Ever since the start of this company, I’ve imagined the day I would deliver a simple tool that would make it easier to use less and love more. I was inspired to create this offering because of a stranger I met four years ago in Santa Cruz. Here’s how she changed my life, and the life of countless others.
A few weeks ago, Hawaii announced its ban on sunscreens that contain oxybenzone and octinoxate, two harmful yet common ingredients found in commercial SPFs that have been proven to harm marine ecosystems. This is a meaningful step forward to support … Continued
Being a green beauty brand is about more than healthy, good for you, ingredients. The green beauty movement is also leading the way in sustainable packaging and business practices that support the health of our environment. While Vapour Organic Beauty’s green beauty packaging is secondary to the formula inside the bottle, it is still an important part of our experience with a brand, and any brand founder will tell you that it’s one of the most challenging parts of creating and sustaining a compelling beauty brand. Not only does packaging need to be functional, it must also be beautiful, adequately protect the product inside from the air and elements, and be as sustainable as possible. This month we celebrate the launch of Vapour Organic Beauty’s transition from plastic to glass packaging with our Limited Edition Discovery (that’s selling out in record time). I asked Kristine Keheley and Kyrsia Boinis to share with us just what is involved in a packaging update and more ways Vapour is leading the way in sustainable beauty.
They say how you do one thing is how you do everything. Ever since discovering how many harmful ingredients were hiding in my skincare (and starting a company to do something about it), I have been slowly waking up to conscious consumption in other areas in my life. My most recent focus: my closet. I have so much to learn about conscious fashion, but what I know today is that traditional fashion has a dark side, and once I awaken to the facts, it’s impossible to unknow them. I recently bought shoes made from recycled water bottles, GOTS certified lounge and underwear and a fully compostable cell phone case. It feels good – and looks good – to be a part of this movement. I never felt that luxury was about labels. It has always been about quality. For me, true quality is in the intention and sustainable practices of a company, not just in its name. Happily, I’m not the only one who feels this way. We’re living in a zeitgeist of conscious consumerism, and we see businesses in all industries steering towards better, cleaner and eco-friendlier practices.
Happy, Healthy 2018, Beauty Heroes Tribe! At the end of last year, I decided to bid adieu to our cute Superhero masks that came with each beauty discovery and replace them with our monthly #Herogram card, featuring the Hero product and an inspirational quote. We also upgraded our paper to be 100% recycled stock. From that first step, I made a promise to look for new ways to use less every day. It’s a daily practice, and I’m far from perfect, but we’ve made changes that have benefited personal and environmental health, and our company has scaled consciously and sustainably. It feels good, so I’m going to keep going, and I’d love for you to come along!
As an entrepreneur, I’m constantly thinking about innovation. But what I’ve learned is that creating something new just to have something to talk about isn’t innovation – it’s cheap and easy marketing. Real innovation may come less often, but it leaves a lasting impression. Indeed, real innovation changes the game. This is what Kari Gran and her business partner, Lisa Strain, have accomplished. Dubbed the Little Black Dress of Eco-Beauty, Kari Gran epitomizes simple sophistication. With only 5 unique products in their skincare range, Kari and Lisa are perhaps the most calculated formulators in Indie Beauty, launching new products not based on marketing cycles, but based on authentic consumer demand. As two of the smartest, most authentic and practical women in beauty, Kari and Lisa assume the customer (that would be us) is as smart as they are, and doesn’t want to be sold or told anything that’s not true and that doesn’t serve them. I loved working with Kari and Lisa on their 2016 launch of a serum sunscreen – Three Sixty-Five SPF 28 – and was so excited to learn that Kari had decided to launch one, very special, new product. Knowing her commitment to minimalist skincare, I immediately asked if we could feature the Essential Balm as a special, holiday discovery. In the following conversation, Kari shares more about staying true to her minimalist skincare philosophy and how Kari Gran Skincare resists the urge to cater to industry demands, and instead listen to what consumers want.
Indie Beauty Expo, known in the industry as simply iBE, has quickly evolved into one of the most exciting and engaging consumer beauty events in our industry. Co-founded by Jillian Wright and Nader Nayemi-Rad, the event puts a spotlight on … Continued
While I’m certainly not naive to the reality of inequality in the workforce, I feel blessed to work in an industry with such a high ratio of female entrepreneurs. The women behind indie beauty brands are some of the brightest, hardest working professionals I’ve come across in my career. After meeting dozens and dozens of female founders, I’ve noticed a trend among the best of them. One telltale sign of a true #girlboss is her commitment to supporting other woman along the way. This trait is exemplified beautifully by Ashley Prange, founder of Au Naturale.
A spa is a sacred space. It is a destination for health, restoration, celebration and moments of peace. Over the course of a 17 year career as a Spa Director, I also began to appreciate spa as a lifestyle, one … Continued