Use Less. Love More.

Level Up!

This year, we made it a goal involve our brand ambassadors creatively to help us share the Beauty Heroes message and shine the spotlight on the amazing brands we represent. I hope you find as much as happiness in experiencing this month’s discoveries as I did in curating this collection.read more

A Bluer Shade of Green: The New Color of Clean Beauty

Tides have certainly turned in the beauty industry at large. No longer are we talking about “going green” as the latest trend, but a sea of change that has set a new course for indie brands and large conglomerates alike. Ingredient transparency, sustainable packaging, and recycling programs are common table stakes, practically a minimum requirement to play in the beauty space today.But is it enough? Do these measures really make an impact and if so, how much? Because if there’s one thing that unites the clean beauty industry more than anything, it’s integrity. And the efforts made by beauty brands to be as clean and green as possible are not merely to make marketing claims. The efforts are made in earnest to leave the planet better than they found it.read more

My Glass Sipper: A Tale of My Last Plastic Straw

As unconventional as it may be, this month I crossed a “bucket list” item off my list. Beauty Heroes delivered glass straws to our members around the world. Ever since the start of this company, I’ve imagined the day I would deliver a simple tool that would make it easier to use less and love more. I was inspired to create this offering because of a stranger I met four years ago in Santa Cruz. Here’s how she changed my life, and the life of countless others.read more

Makin’ Waves Toward Reef Safety

A few weeks ago, Hawaii announced its ban on sunscreens that contain oxybenzone and octinoxate, two harmful yet common ingredients found in commercial SPFs that have been proven to harm marine ecosystems. This is a meaningful step forward to support … Continuedread more

Vapour Organic Beauty Gets Clear On Green Beauty Packaging

Being a green beauty brand is about more than healthy, good for you, ingredients. The green beauty movement is also leading the way in sustainable packaging and business practices that support the health of our environment. While Vapour Organic Beauty’s green beauty packaging is secondary to the formula inside the bottle, it is still an important part of our experience with a brand, and any brand founder will tell you that it’s one of the most challenging parts of creating and sustaining a compelling beauty brand. Not only does packaging need to be functional, it must also be beautiful, adequately protect the product inside from the air and elements, and be as sustainable as possible. This month we celebrate the launch of Vapour Organic Beauty’s transition from plastic to glass packaging with our Limited Edition Discovery (that’s selling out in record time). I asked Kristine Keheley and Kyrsia Boinis to share with us just what is involved in a packaging update and more ways Vapour is leading the way in sustainable beauty. read more

The New Luxury: Conscious Fashion

They say how you do one thing is how you do everything. Ever since discovering how many harmful ingredients were hiding in my skincare (and starting a company to do something about it), I have been slowly waking up to conscious consumption in other areas in my life. My most recent focus: my closet.  I have so much to learn about conscious fashion, but what I know today is that traditional fashion has a dark side, and once I awaken to the facts, it’s impossible to unknow them. I recently bought shoes made from recycled water bottles, GOTS certified lounge and underwear and a fully compostable cell phone case. It feels good – and looks good – to be a part of this movement. I never felt that luxury was about labels. It has always been about quality. For me, true quality is in the intention and sustainable practices of a company, not just in its name. Happily, I’m not the only one who feels this way. We’re living in a zeitgeist of conscious consumerism, and we see businesses in all industries steering towards better, cleaner and eco-friendlier practices.read more

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