Living Lighter is how I think about approaching a less wasteful lifestyle. There is an amazing zero-waste movement happening all over the world that is so exciting to watch and be a part of. But, for most, the words zero-waste feel unattainable and maybe a little off-putting. But living lighter is something we can all do. It’s an everyday practice; a series of mini-challenges. We just need the tools. This is what inspired me to create a Living Lighter Discovery. For the last six months, I have been working on assembling a collection of the tools that help me live lighter. I am used to curating and telling one product and brand story at a time, so our first ever Living Lighter Discovery is different from our traditional model, but with good reason: to deliver on our promise to introduce our community to products that make our lives better and help us live lighter on the planet.
Use Less. Love More.
As I was putting the Beauty Heroes Living Lighter collection together for Earth Month, I kept thinking about Ashlee Piper’s book, Give A Sh*t, and what an amazing resource it has been for me. I’ve given it as a gift to several friends since I met Ashlee last year at W.E.L.L. Summit.While I only met her briefly, I liked her instantly. I have been wanting to collaborate with her and had a last-minute idea to add her book to our discovery. In terms of giving us the tools to take steps to live lighter, Give A Sh*t has been the best, most relevant and relatable resource I have found. It ties everything together and explains why each step we take matters, a lot. I also had a few questions for Ashlee of my own, which I wanted to share with each of you.
Clean cosmetics just entered another dimension, and the brand leading the way is Āether Beauty, an emerging color cosmetics line offering highly pigmented eye shadow palettes made with zero-waste materials (read: no magnets or mirrors). Effective immediately: clean, sustainable beauty is on the same plane as traditional beauty brands. When it comes to beauty and packaging innovation, Āether is leaps and bounds ahead of the rest – appealing to consumer tastes and values, without compromise. The Āether Eye Shadow palette is considered a zero-waste product, which means each component is recyclable or reusable. The palette contains no mirror or magnets which would pose a problem for recycling centers, just a small price to pay for sustainability. And, as you’ll read, Āether ticks all the boxes of a blue beauty brand: by sourcing ethically and giving back to the environment.
We know that one of the biggest frustrations that businesses and individuals have is not knowing what to do, or where to begin. So to support positive change in a meaningful way, we’re defining Project Blue Beauty and offering practical guidance to support you on your path to becoming blue.
In the Ranavat Botanics Indie Beauty Spotlight Discovery, you’ll receive four products: Mighty Majesty Fortifying Hair + Skin Serum, Jasmine Tonique, Radiant Rani and Facial Masques.
Introducing our first-ever Indie Beauty Spotlight Discovery: three separate Discoveries featuring three of the buzziest brands of the year: Ranavat Botanics, Beneath Your Mask and Wabi-Sabi Botanicals.
Honua Skincare models Blue Beauty, with mother earth at the forefront.
I was inspired to found Beauty Heroes because I wanted to shine a light on the wellness and beauty brands that are paving the way for a healthier planet – and doing it well. Earlier this year, I began thinking … Continued
This year, we made it a goal involve our brand ambassadors creatively to help us share the Beauty Heroes message and shine the spotlight on the amazing brands we represent. I hope you find as much as happiness in experiencing this month’s discoveries as I did in curating this collection.
Tides have certainly turned in the beauty industry at large. No longer are we talking about “going green” as the latest trend, but a sea of change that has set a new course for indie brands and large conglomerates alike. Ingredient transparency, sustainable packaging, and recycling programs are common table stakes, practically a minimum requirement to play in the beauty space today.But is it enough? Do these measures really make an impact and if so, how much? Because if there’s one thing that unites the clean beauty industry more than anything, it’s integrity. And the efforts made by beauty brands to be as clean and green as possible are not merely to make marketing claims. The efforts are made in earnest to leave the planet better than they found it.