Indie Beauty Expo, known in the industry as simply iBE, has quickly evolved into one of the most exciting and engaging consumer beauty events in our industry. Co-founded by Jillian Wright and Nader Nayemi-Rad, the event puts a spotlight on … Continued
Use Less. Love More.
While I’m certainly not naive to the reality of inequality in the workforce, I feel blessed to work in an industry with such a high ratio of female entrepreneurs. The women behind indie beauty brands are some of the brightest, hardest working professionals I’ve come across in my career. After meeting dozens and dozens of female founders, I’ve noticed a trend among the best of them. One telltale sign of a true #girlboss is her commitment to supporting other woman along the way. This trait is exemplified beautifully by Ashley Prange, founder of Au Naturale.
A spa is a sacred space. It is a destination for health, restoration, celebration and moments of peace. Over the course of a 17 year career as a Spa Director, I also began to appreciate spa as a lifestyle, one … Continued
The best part of being the Founder of Beauty Heroes is the people I have met on this path, amazing visionaries, leaders, inspiring women and all around really smart people. The Beauty Heroes community is made up of those who know better, want better and do better. We, as a community seek to use less, and love more. Recently while corresponding with one of our customers about healthy beauty and lifestyle, I discovered that she started Le Vert Bride, that plans intentional and eco-friendly weddings, from the wedding dress to the honeymoon. Talk about using less and loving more. Naturally, I had to learn more. Meet Susannah Dellinger, is that customer and the Founder of Le Vert Bride.
When I was younger, buying something – anything – always made me feel good. More was better and stuff was good and shopping gave me a buzz. But somewhere along the way, I become a more conscious consumer. Perhaps it was one too many “instant gratification” purchases that left me feeling deflated only days later. Or maybe becoming a mother, having to manage more than just my own ‘stuff’, and thinking about the future of the planet I am leaving for my child, has mademe more conscious about how and what I buy. This shift in my consumer consciousness has made me pickier, for sure, but also more sensitive and thoughtful about what I consume as well as more grateful for what I already have. As I became aware of my consumer habits, my lifestyle changed from “more is better” to “use less, love more.”
Beauty Heroes continues to grow and evolve out of the learnings from our members, Brand Ambassadors, Spa Superheroes and the incredible group of Founders behind each of our clean beauty brands. It is this learning that inspires me to keep creating, keep envisioning “what’s next.” What I am most grateful for in 2015 was learning that there is a place for our service that delivers the very best in non-toxic beauty, one Hero Product at time. Thank you for being a part of this journey. While we’ll never give you More than you need (thus creating unnecessary waste), we certainly do plan on doing More of the things that bring us joy and make us feel beautiful. Here is our vision board for 2016.
As you begin making the switch to non-toxic beauty products and do a cabinet detox, you’re likely to wind up with plenty of containers filled with remnants of carcinogenic and hormone disrupting ingredients. While your first instinct may be to rinse out and recycle these product-lined bottles, jars and tubes, doing so sends these toxic chemicals right into our surface water (as does using them on a daily basis, but thank goodness you’re done with that). We know that contaminating water is not what you had in mind so here are some better ways to dispose of old product containers and their contents as safely as possible.
At the beginning of this year I posted a Spa Heroes Vision Board for 2015, and at the top of the list I outlined my wish to help our customers “Use Less.” Although it may sound counterintuitive, I created Spa Heroes to help you use fewer products, simplify your life and leave cosmetic clutter behind.
We’re on a mission to change the way you look at skincare. As we embark on a new year, I thought it was only appropriate to share my vision with you, and invite you to use less and love more, be beautiful, celebrate the heroes, elevate the standard and most of all, love your face. Hero On!
It took me a long time to embrace this, but I wholeheartedly believe what others have known for some time now…Less really IS More. Most of my life was spent wanting more; believing that more is more, and that more is better. This seemed true in many areas of my life, particularly with skin care products.