When I stumble upon a new skincare or beauty brand, I start with Why. “Why did this Founder have to create this brand?” More often than not, there’s a compelling story that captivates me, and I immediately want to share it with the Beauty Heroes Tribe. But, when I first discovered LINNÉ Botanicals, my first question wasn’t Why?; it was How? I just couldn’t wrap my mind around how this founder created a brand so luxurious, with formulas that were as unique as they were effective. LINNÉ Botanicals was unlike anything else I’ve come across. In fact, when I first applied this month’s Hero product duo, PURIFY Face Wash and ACTIVATE Body Wash, I told Jenna Levine, the Founder of LINNÉ Botanicals, that I simply could not choose between the two! They were both Hero worthy and I felt they both deserved the spotlight. So, in the first time in Beauty Heroes history, we celebrate a double feature Beauty Discovery that is pure, effective and unique.
Nothing brings me back to my Hawaiian roots quite like the first days of summer. Vibrant green foliage in bloom, white capped waves crashing on the shore and the warmth of the sun on my skin transport me to my carefree childhood in Honolulu. What better way to usher in the Aloha spirit of summer than with Honua Skincare, a minimalist green beauty brand based on the traditional healing methods of the Hawaiian people. With a luscious range of products crafted with traditional Hawaiian plants like ʻōlena (Turmeric), Kamani ( Tamanu), Alo Alo ( hibiscus), and noni, Honua’s aim is to revive, support and sustain the few agricultural land and farms left in Hawaii. To dig a little deeper into the story and science of Honua, I sat down the founder, Kapua Browning, at the Beauty Heroes Headquarters. A mother of four and wife of a traditional Hawaiian medicine man, she is a glowing earth mama and a warrior for peace who exemplifies Aloha in everything thing she does. Read, watch and meet my friend and soul-sister, Kapua.
I have been holding my breath for nearly a year, waiting to deliver the beautiful cylindrical boxes – each hand made in Bulgaria – that encase this month’s Hero Product, Circle of Protection Body Oil. But before we get there, … Continued
While I’m certainly not naive to the reality of inequality in the workforce, I feel blessed to work in an industry with such a high ratio of female entrepreneurs. The women behind indie beauty brands are some of the brightest, hardest working professionals I’ve come across in my career. After meeting dozens and dozens of female founders, I’ve noticed a trend among the best of them. One telltale sign of a true #girlboss is her commitment to supporting other woman along the way. This trait is exemplified beautifully by Ashley Prange, founder of Au Naturale.
I’ll never forget my first encounter with LILFOX. I received a generous assortment of products, each packaged with an artful design. Immediately sensing that these products were special, I took my time to study each box, read each whimsical word, … Continued
Northern California is home to many beauty entrepreneurs, but it’s not everyday I get to spend quality time with them and with their families, so I felt especially honored to be invited to the Innersense Headquarters last month. Greg and Joanne Starkman, the passionate founders behind the brand, gave Beauty Heroes the exclusive on the unveiling of their stunning new packaging and branding, as well as the launch of their Hydrate Collection, featured as this month’s beauty discovery. As you will soon learn, these changes represent much more than a facelift. Never interested in doing anything that’s merely superficial, Greg and Joanne have spent over two years in deep exploration into the most effective raw materials for high performance hair care, uncovering unique ingredient synergies that deliver unparalleled results while maintaining their commitment to clean. Innersense devotees will also notice a considerable change in the brand’s look and voice. The cleaner, more elegant packaging and the invitation to “raise your hair consciousness”, are both meant to inspire a deeper relationship with oneself, inside and out.
The relationship between health and beauty continues to intrigue us, pushing us to explore and innovate in beauty and medicine. While most approach the conversation from one side or the other, Sarah Villafranco falls squarely in the middle, making one … Continued
Every Founder of an independent beauty brand has their story and it’s one of my very favorite things to be able to share it with the Beauty Heroes community. Starting a beauty company is not for the faint of heart. … Continued
Painting faces is more than a vain pursuit, but not until meeting Krysia Boinis and Kristine Keheley, the co-founders of Vapour Organic Beauty, did I fully appreciate the transformative power of makeup. Much more than just a “cover up”, the … Continued
I first introduced you to Bottega Organica when their Nourishing Face Formula was chosen as March 2015’s Hero product. This time, it’s their Illuminate Eye Cream that has me swooning, and I’m thrilled to feature them again as this month’s Hero. … Continued