Northern California is home to many beauty entrepreneurs, but it’s not everyday I get to spend quality time with them and with their families, so I felt especially honored to be invited to the Innersense Headquarters last month. Greg and … Continued
The relationship between health and beauty continues to intrigue us, pushing us to explore and innovate in beauty and medicine. While most approach the conversation from one side or the other, Sarah Villafranco falls squarely in the middle, making one … Continued
Every Founder of an independent beauty brand has their story and it’s one of my very favorite things to be able to share it with the Beauty Heroes community. Starting a beauty company is not for the faint of heart. … Continued
Painting faces is more than a vain pursuit, but not until meeting Krysia Boinis and Kristine Keheley, the co-founders of Vapour Organic Beauty, did I fully appreciate the transformative power of makeup. Much more than just a “cover up”, the … Continued
I first introduced you to Bottega Organica when their Nourishing Face Formula was chosen as March 2015’s Hero product. This time, it’s their Illuminate Eye Cream that has me swooning, and I’m thrilled to feature them again as this month’s Hero. … Continued
On the iBE showroom floor in LA, Shrankhla Holecek cast a spell on me. I couldn’t tear myself away from the petite and passionate founder of UMA Oils as she spilled mesmerizing details of centuries-old Indian beauty traditions that contained … Continued
I never know when it’s going to happen – that moment when a beauty product takes my breath away. I can’t tell just by looking at it, though beautiful packaging doesn’t hurt. I can’t tell by its color, though it’s true that I’m drawn to sparkly, shiny things (who isn’t?). The magic is in the experience – the texture, the glide, the silky-soft feel on my skin, and oh! the scent! Modern Minerals has all of these in spades, which is why I literally had to catch my breath when I first experienced the flower essence-infused color line, formulated by Diane Read. I remember the moment clearly. Last year, Diane attended a cocktail party I was hosting in New York, and she brought the world’s best hostess gift – a little bag full of spherical eyeshadows and glimmering lip glosses. The next morning, I opened into each one like a child unwraps Easter candy, devouring the colors, textures and natural fragrances from the flower essences infused into each formula. I was smitten. And then, the moment happened. I applied the perfect lip gloss. I was done. Game over. I had to work with Modern Minerals, a true up and coming indie beauty brand.
Beauty Heroes dedicates itself to celebrating the industry’s champions. If passion and a pursuit of excellence are defining traits of a champion, Hillary Peterson of True Nature Botanicals is a hero among them. I met Hillary at her downtown Mill … Continued
Annie Tevelin is the first to tell you that when it comes to beauty, more is less. And she would know best. As a former professional makeup artist, beauty expert and the Founder of SkinOwl, Annie cut her teeth in traditional, mainstream beauty where the underlying message almost always pandered to women’s insatiable appetite for more – more makeup, more product, more money spent in the quest for perfection. Of course this viscous cycle only left them wanting more, but not actually achieving more. Annie herself fell prey to this kind of mass marketing. After years struggling with skin issues, spending untold amounts of money on products and seeing little results, Annie took matters into her own hands.
Gregg Renfrew – wife, mom, retail titan and entrepreneur – has a busy life, but a simple mission: get safe products in the hands of everyone. After discovering that most of the personal care products on the market are unregulated and contain dozens of toxic chemicals that have been banned in other countries, she knew something had to change. Enter Beautycounter, her beauty brainchild devoted to progress.