While I’m certainly not naive to the reality of inequality in the workforce, I feel blessed to work in an industry with such a high ratio of female entrepreneurs. The women behind indie beauty brands are some of the brightest, hardest working professionals I’ve come across in my career. After meeting dozens and dozens of female founders, I’ve noticed a trend among the best of them. One telltale sign of a true #girlboss is her commitment to supporting other woman along the way. This trait is exemplified beautifully by Ashley Prange, founder of Au Naturale.
On the iBE showroom floor in LA, Shrankhla Holecek cast a spell on me. I couldn’t tear myself away from the petite and passionate founder of UMA Oils as she spilled mesmerizing details of centuries-old Indian beauty traditions that contained … Continued
Beauty Heroes is proud to announce the newest member of our Brand Ambassador community, a Parisian born beauty based in Luxembourg. Liz, the woman behind the conscious living and beauty blog, Smells Like A Green Spirit, hopes to make switching to safe and sustainable beauty a little easier for her audience by educating them on ingredients and finding green gems that are conscisously made and deliver results. Sound familiar? We enjoyed learning through this interview that Liz was first inspired to write about beauty by one of our other Brand Ambassadors and how she found her tribe within the green beauty community.
Beauty inspires fun and creativity, and Mercedes, the woman behind the super-popular YouTube channel, l’amour et la musique is a prime example of this. This PhD and DJ spends her free time weaving her passion for beauty with music and candid, in-depth reviews. Earning the trust and loyalty of her audience by engaging with them faithfully, she seems to always have their best interest in mind. In this interview we learn more about Mercedes, a trusted and accessible voice in green beauty, her favorite superpower ingredient, mantra and how she launched her successful Vlog.
Danielle Torres, known on YouTube as Cruelty Free Vegan Beauty arrived on the scene like many, looking for answers, finding them, and then sharing them with others. She makes a contribution to this healthy beauty fan club through her honest and informative vlogs and reviews. I’ve had the privilege of meeting Danielle in person in at the Indie Beauty Expo in New York, a humble, kind and thoughtful advocate for cruelty-free vegan beauty products and their makers. Today we learn a little more about what motivates her to be a true Cruelty Free Vegan Beauty Hero.