Northern California is home to many beauty entrepreneurs, but it’s not everyday I get to spend quality time with them and with their families, so I felt especially honored to be invited to the Innersense Headquarters last month. Greg and Joanne Starkman, the passionate founders behind the brand, gave Beauty Heroes the exclusive on the unveiling of their stunning new packaging and branding, as well as the launch of their Hydrate Collection, featured as this month’s beauty discovery. As you will soon learn, these changes represent much more than a facelift. Never interested in doing anything that’s merely superficial, Greg and Joanne have spent over two years in deep exploration into the most effective raw materials for high performance hair care, uncovering unique ingredient synergies that deliver unparalleled results while maintaining their commitment to clean. Innersense devotees will also notice a considerable change in the brand’s look and voice. The cleaner, more elegant packaging and the invitation to “raise your hair consciousness”, are both meant to inspire a deeper relationship with oneself, inside and out.
Innersense Organic Beauty believes that hairstyling is a healing modality. I recently made a trip to their Bay Area headquarters/salon to chat with Greg and Joanne Starkman, the enlightened power couple behind the brand. Sitting in the salon’s meditation room (yes, that’s right – meditation room!), I was captivated by their views on hair (it can hold energy, emotion and history) and hair cutting and styling (a holistic healing art). I left the conversation not only energized by their heartfelt views but also with a much better understanding of how to achieve healthy, gorgeous hair and tap into my own “inner sense.”