MADE SAFE:
Product Safety News

With the rise in awareness about ingredient safety, a host of new organizations, technologies and certifying bodies have cropped up as well, each with the aim to help educate and navigate the ever-changing landscape of formula transparency. EWG pioneered the movement with the launch of SkinDeep Database and Skin Deep App, followed by their EWG Verified certification, launched in 2015. Blogger-activist Sarita Coren recently took an in depth look at Skin Deep, and offered a unbiased account of its strengths and limitations to help citizens understand how to best use this tool. Also on the scene, Think Dirty is another popular tool that rates ingredient safety.read more

Q + A with Annie Tevelin
SkinOwl

Annie Tevelin is the first to tell you that when it comes to beauty, more is less. And she would know best. As a former professional makeup artist, beauty expert and the Founder of SkinOwl, Annie cut her teeth in traditional, mainstream beauty where the underlying message almost always pandered to women’s insatiable appetite for more – more makeup, more product, more money spent in the quest for perfection. Of course this viscous cycle only left them wanting more, but not actually achieving more. Annie herself fell prey to this kind of mass marketing. After years struggling with skin issues, spending untold amounts of money on products and seeing little results, Annie took matters into her own hands. read more

Behind the Scenes: Sumbody

Truth Serum – Spa Heroes’ September 2014 Expert Selection, is the brain-child of Deborah Burnes, founder and CEO of Sumbody and a walking ingredient encyclopedia. “Deborah is beyond smart. She is wise with ingredients and has impeccable integrity,” says Spa Heroes founder, Jeannie Jarnot. We recently caught up with Deborah in her home in Northern California… read more

Hero Up!

Get the Ingredient Pocket Guide

Instagram

Pinterest

Twitter