Painting faces is more than a vain pursuit, but not until meeting Krysia Boinis and Kristine Keheley, the co-founders of Vapour Organic Beauty, did I fully appreciate the transformative power of makeup. Much more than just a “cover up”, the … Continued
Some would say the awareness of the natural beauty movement is growing, when in fact, it’s just a refined return to the way beauty products were crafted before the Industrial Revolution. Farm-to-skin, a seemingly new movement, is a remembering of … Continued
The next chapter to the sun and skin story addresses a very important theme: do essential oils lead to photosensitivity in the skin? As we shared last month, Beauty Heroes believes daily sunscreen use is a non-negotiable. And we recommend a physical non-nano zinc … Continued
On the iBE showroom floor in LA, Shrankhla Holecek cast a spell on me. I couldn’t tear myself away from the petite and passionate founder of UMA Oils as she spilled mesmerizing details of centuries-old Indian beauty traditions that contained … Continued
With the rise in awareness about ingredient safety, a host of new organizations, technologies and certifying bodies have cropped up as well, each with the aim to help educate and navigate the ever-changing landscape of formula transparency. EWG pioneered the movement with the launch of SkinDeep Database and Skin Deep App, followed by their EWG Verified certification, launched in 2015. Blogger-activist Sarita Coren recently took an in depth look at Skin Deep, and offered a unbiased account of its strengths and limitations to help citizens understand how to best use this tool. Also on the scene, Think Dirty is another popular tool that rates ingredient safety.
Beauty Heroes dedicates itself to celebrating the industry’s champions. If passion and a pursuit of excellence are defining traits of a champion, Hillary Peterson of True Nature Botanicals is a hero among them. I met Hillary at her downtown Mill … Continued
Annie Tevelin is the first to tell you that when it comes to beauty, more is less. And she would know best. As a former professional makeup artist, beauty expert and the Founder of SkinOwl, Annie cut her teeth in traditional, mainstream beauty where the underlying message almost always pandered to women’s insatiable appetite for more – more makeup, more product, more money spent in the quest for perfection. Of course this viscous cycle only left them wanting more, but not actually achieving more. Annie herself fell prey to this kind of mass marketing. After years struggling with skin issues, spending untold amounts of money on products and seeing little results, Annie took matters into her own hands.
“Plants are the strongest, anti-aging tool we have,” says Laurel Shaffer, founder of her namesake flower-and-herb-based, organic facial care line. Based in Northern California, Laurel takes extreme care in channeling that ethos into every gorgeous product – including this month’s featured Antioxidant Facial Serum.
Truth Serum – Spa Heroes’ September 2014 Expert Selection, is the brain-child of Deborah Burnes, founder and CEO of Sumbody and a walking ingredient encyclopedia. “Deborah is beyond smart. She is wise with ingredients and has impeccable integrity,” says Spa Heroes founder, Jeannie Jarnot. We recently caught up with Deborah in her home in Northern California…