Project Blue Beauty: What Companies Are Doing Right

Project Blue Beauty celebrates healthy beauty brands built on the foundation of ingredient transparency and ethical sourcing and environmental stewardship.  These pioneering companies put their money where their mouth is, and quite frankly, it’s inspiring. So inspiring, in fact, that we created a list for companies that want to live lighter and leave a legacy of positive impact. The following list is a compilation of practices and initiatives that we have seen in action and that provide proven positive impact on the planet. read more

Project Blue Beauty:
Our Commitments

While there is not one single and direct path to go from green to blue – it’s more like wading deeper and deeper into the ocean – we know that by setting our sights on the horizon line and visualizing what success looks like, we’ll get there faster. That is why we’ve established 10 Commitments that will guide us in our vetting process while providing inspiration to brands and our customers.  While most of the brands we carry already meet many of these criteria, our hope is that these 10 Commitments will inspire even more action and that together, we’ll all do a little more to live a little lighter. read more

Āether Beauty:
A Cosmetics Unicorn

Clean cosmetics just entered another dimension, and the brand leading the way is Āether Beauty, an emerging color cosmetics line offering highly pigmented eye shadow palettes made with zero-waste materials (read: no magnets or mirrors). Effective immediately: clean, sustainable beauty is on the same plane as traditional beauty brands. When it comes to beauty and packaging innovation, Āether is leaps and bounds ahead of the rest – appealing to consumer tastes and values, without compromise. The Āether Eye Shadow palette is considered a zero-waste product, which means each component is recyclable or reusable. The palette contains no mirror or magnets which would pose a problem for recycling centers, just a small price to pay for sustainability. And, as you’ll read, Āether ticks all the boxes of a blue beauty brand: by sourcing ethically and giving back to the environment.read more

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