The relationship between health and beauty continues to intrigue us, pushing us to explore and innovate in beauty and medicine. While most approach the conversation from one side or the other, Sarah Villafranco falls squarely in the middle, making one … Continued
I remember it well; my first sighting of an Ayurvedic-inspired treatment on a luxury spa menu was in 1998. I had recently learned about Ayurveda from my mentor and Spa Director who was training under pioneering Ayurvedic sports coach, John … Continued
Recognized by its rich aubergine skin and loved for its succulent sweetness, Mangosteen reigns as the ‘queen of the fruits’ in India and Southeast Asia. While it may be small (only about the size of a fig), it packs a … Continued
Annie Tevelin is the first to tell you that when it comes to beauty, more is less. And she would know best. As a former professional makeup artist, beauty expert and the Founder of SkinOwl, Annie cut her teeth in traditional, mainstream beauty where the underlying message almost always pandered to women’s insatiable appetite for more – more makeup, more product, more money spent in the quest for perfection. Of course this viscous cycle only left them wanting more, but not actually achieving more. Annie herself fell prey to this kind of mass marketing. After years struggling with skin issues, spending untold amounts of money on products and seeing little results, Annie took matters into her own hands.
When I was younger, buying something – anything – always made me feel good. More was better and stuff was good and shopping gave me a buzz. But somewhere along the way, I become a more conscious consumer. Perhaps it was one too many “instant gratification” purchases that left me feeling deflated only days later. Or maybe becoming a mother, having to manage more than just my own ‘stuff’, and thinking about the future of the planet I am leaving for my child, has mademe more conscious about how and what I buy. This shift in my consumer consciousness has made me pickier, for sure, but also more sensitive and thoughtful about what I consume as well as more grateful for what I already have. As I became aware of my consumer habits, my lifestyle changed from “more is better” to “use less, love more.”
It took me a long time to embrace this, but I wholeheartedly believe what others have known for some time now…Less really IS More. Most of my life was spent wanting more; believing that more is more, and that more is better. This seemed true in many areas of my life, particularly with skin care products.
A product that boasts a loyal group of followers who completely believe in the product is a Hero Product. It delivers on a mission. It defines the brand and stands out as the shining example of how well a brand performs. It is the top seller, highly effective and the one that you keep coming back time and again. It’s the product that you believe you can’t live without.