Some would say the awareness of the natural beauty movement is growing, when in fact, it’s just a refined return to the way beauty products were crafted before the Industrial Revolution. Farm-to-skin, a seemingly new movement, is a remembering of … Continued
I remember it well; my first sighting of an Ayurvedic-inspired treatment on a luxury spa menu was in 1998. I had recently learned about Ayurveda from my mentor and Spa Director who was training under pioneering Ayurvedic sports coach, John … Continued
On the iBE showroom floor in LA, Shrankhla Holecek cast a spell on me. I couldn’t tear myself away from the petite and passionate founder of UMA Oils as she spilled mesmerizing details of centuries-old Indian beauty traditions that contained … Continued
The best part of being the Founder of Beauty Heroes is the people I have met on this path, amazing visionaries, leaders, inspiring women and all around really smart people. The Beauty Heroes community is made up of those who know better, want better and do better. We, as a community seek to use less, and love more. Recently while corresponding with one of our customers about healthy beauty and lifestyle, I discovered that she started Le Vert Bride, that plans intentional and eco-friendly weddings, from the wedding dress to the honeymoon. Talk about using less and loving more. Naturally, I had to learn more. Meet Susannah Dellinger, is that customer and the Founder of Le Vert Bride.
With the rise in awareness about ingredient safety, a host of new organizations, technologies and certifying bodies have cropped up as well, each with the aim to help educate and navigate the ever-changing landscape of formula transparency. EWG pioneered the movement with the launch of SkinDeep Database and Skin Deep App, followed by their EWG Verified certification, launched in 2015. Blogger-activist Sarita Coren recently took an in depth look at Skin Deep, and offered a unbiased account of its strengths and limitations to help citizens understand how to best use this tool. Also on the scene, Think Dirty is another popular tool that rates ingredient safety.
Beauty Heroes dedicates itself to celebrating the industry’s champions. If passion and a pursuit of excellence are defining traits of a champion, Hillary Peterson of True Nature Botanicals is a hero among them. I met Hillary at her downtown Mill … Continued
Recognized by its rich aubergine skin and loved for its succulent sweetness, Mangosteen reigns as the ‘queen of the fruits’ in India and Southeast Asia. While it may be small (only about the size of a fig), it packs a … Continued
Annie Tevelin is the first to tell you that when it comes to beauty, more is less. And she would know best. As a former professional makeup artist, beauty expert and the Founder of SkinOwl, Annie cut her teeth in traditional, mainstream beauty where the underlying message almost always pandered to women’s insatiable appetite for more – more makeup, more product, more money spent in the quest for perfection. Of course this viscous cycle only left them wanting more, but not actually achieving more. Annie herself fell prey to this kind of mass marketing. After years struggling with skin issues, spending untold amounts of money on products and seeing little results, Annie took matters into her own hands.
When I was younger, buying something – anything – always made me feel good. More was better and stuff was good and shopping gave me a buzz. But somewhere along the way, I become a more conscious consumer. Perhaps it was one too many “instant gratification” purchases that left me feeling deflated only days later. Or maybe becoming a mother, having to manage more than just my own ‘stuff’, and thinking about the future of the planet I am leaving for my child, has mademe more conscious about how and what I buy. This shift in my consumer consciousness has made me pickier, for sure, but also more sensitive and thoughtful about what I consume as well as more grateful for what I already have. As I became aware of my consumer habits, my lifestyle changed from “more is better” to “use less, love more.”
It’s no secret that here at Beauty Heroes HQ, we love our oils. We feature many oil-based products in our Clean Beauty Shop, from cleansers like In Fiore’s Lustra Illuminating Cleansing Essence, to serums like Antioxidant Facial Serum by Laurel. And this month, we introduced one for the body – Beautycounter’s Lustro. From cleansers to treatments to moisturizers to hair masks, oils are proving to be the new 10-in-1 wonder ingredient. But, while we’re past the point of consumer confusion (i.e.,“Wait, won’t an oil on my skin make me breakout?”), there is still a lot to learn – and love – about this staple ingredient.