Q + A with Annie Tevelin
SkinOwl

Annie Tevelin is the first to tell you that when it comes to beauty, more is less. And she would know best. As a former professional makeup artist, beauty expert and the Founder of SkinOwl, Annie cut her teeth in traditional, mainstream beauty where the underlying message almost always pandered to women’s insatiable appetite for more – more makeup, more product, more money spent in the quest for perfection. Of course this viscous cycle only left them wanting more, but not actually achieving more. Annie herself fell prey to this kind of mass marketing. After years struggling with skin issues, spending untold amounts of money on products and seeing little results, Annie took matters into her own hands. read more

Being a Conscious Consumer:
Use Less. Love More.

When I was younger, buying something – anything – always made me feel good. More was better and stuff was good and shopping gave me a buzz. But somewhere along the way, I become a more conscious consumer. Perhaps it was one too many “instant gratification” purchases that left me feeling deflated only days later. Or maybe becoming a mother, having to manage more than just my own ‘stuff’, and thinking about the future of the planet I am leaving for my child, has mademe more conscious about how and what I buy. This shift in my consumer consciousness has made me pickier, for sure, but also more sensitive and thoughtful about what I consume as well as more grateful for what I already have. As I became aware of my consumer habits, my lifestyle changed from “more is better” to “use less, love more.”read more

Less IS the New More in skincare

It took me a long time to embrace this, but I wholeheartedly believe what others have known for some time now…Less really IS More. Most of my life was spent wanting more; believing that more is more, and that more is better. This seemed true in many areas of my life, particularly with skin care products.read more

What is a Hero Product?

A product that boasts a loyal group of followers who completely believe in the product is a Hero Product. It delivers on a mission. It defines the brand and stands out as the shining example of how well a brand performs. It is the top seller, highly effective and the one that you keep coming back time and again. It’s the product that you believe you can’t live without.read more

Hero Up!

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