Beauty Heroes Turns 5 This Month, Let’s Celebrate!

One brand, one full sized product? What’s the fun in that? Only 5 short years ago, when Beauty Heroes just launched, this sentiment was expressed more than once. In an era of sample boxes, our concept was disruptive, and it took time to earn your trust. Growth was slow but steady, and each month, as new subscriptions rolled in, I grew, too. I grew more confident that what we were creating was fulfilling a need. I grew more appreciative of the early adopters who saw the vision and shared in my love for discovery. And I grew in my commitment to only deliver products that I felt were worthy of the Hero status: best-in-class clean beauty that delivers on its promise time after time. Five years later, I can humbly say that we’ve succeeded.  

As I reflect on the last five years, flipping through my mental Rolodex of Hero products, I am amazed at how quickly the time has passed! 60 months, 60 Heroes, and each Discovery as important to me as the one before it. I vividly remember the sweet November we delivered Josh Rosebrook’s Cacao Antioxidant Mask. I felt like it was an early Christmas present for our Members; all gooey, good-for-you chocolate for the skin. And the Discovery we lovingly called March Madness – our happy frenzy as we packed Innersense’s newly launched Hydrate Collection. Five years in, what I know for sure is that slowing down beauty discovery has helped our Members to appreciate beauty in a deeper way. Now the feedback I often hear is how excited our Members are for next month’s big reveal, and how happy they are to experience the Hero products in a focused, intentional and educational manner. We had the vision, but it’s because of you, our army of conscious consumers, that we’re still here, 5 years later. 

So, it begs the question, why did we break with our model this month by delivering a curation of 5 Hero products? Well first, how do we select only one Hero for our five-year celebration? It was hard enough to narrow our selection down to five of our all-time favorite Hero products; one would have been impossible. Second, my goal is for Beauty Heroes to always surprise and delight our customers. My hope is that this mini-retrospective of our all-time most cherished Hero products does just that! 

People always ask me how I select our Hero products. It’s a process, and there’s a story behind each Hero product. These 5 are and always will be in my ritual. They are best in class, top-sellers and deliver on their promise, the very definition of a Hero product. Introducing Septembers 5 for 5 Discovery. 



Defend skin against the elements while basking in the sun’s glory without a moment’s hesitation. Laurel’s Sun Serum combines the most current botanical research with centuries-old plant traditions. Laurel identified the most potent whole plant extracts that address prevention and repair, including scarlet pimpernel flower, organic licorice, carrot and red raspberry seed oils. Skin feels safer from the effects of the sun, and a brighter, firmer and more supple appearance is revealed.

“Laurel’s Sun Serum has been my Hero product for many years. It feels like the most concentrated, high-potency delivery of soothing and brightening botanicals you can pack into a serum. The quality of this Hero product is second to none.” ~ Jeannie Jarnot




If you still think chocolate is bad for the skin, think again. Rich, dark and loaded with nutrients, Cacao Antioxidant Mask is Josh Rosebrook’s original Hero product, a brightening, circulation-boosting, decadent whip that features almond oil, marula oil, rose petal and turmeric to deliver radiant results.

“Besides smelling delicious, I have loved Cacao Antioxidant Mask for years as it literally does it all, detoxify, brighten, stimulate and calm my skin. I love to massage it into my skin with some water as a light exfoliation before rinsing it off.”  ~ Jeannie Jarnot




Aloha Youth Serum is loaded with the planet’s most potent healing botanicals, phytonutrients, and minerals, but the secret ingredient is the Aloha spirit itself. With a proprietary process of sunbaking, CO2 infusions and vitalized water and oil emulsions of native botanicals, including coconut, kava kava and kukui, it is the blend of Hawaiian tradition and modern clean chemistry that gives this milky, glow-giving serum its Aloha vibes.

“I don’t go a day without Aloha Youth Serum, my first Honua skincare Hero product. It’s my perfect hydrating AM serum, my skin just drinks it up. And the scent is floral, earthy and simply perfect.”  ~Jeannie Jarnot





From their Scientific Garden comes an Ayuna classic: Natural Rejuvenating Treatment Cream II. Teeming with a new generation of botanical actives, including phytopeptides and restorative botanical cell factors, and preserved with natural vegan probiotics, this light cream nourishes, firms and restores your skin’s texture, balance and radiance. 

“Ayuna’s Cream II is a Hero product for many, it’s the epitome of scientifically advanced clean skincare. Cream II is still light enough for my oily-combination skin, leaving it soft and feeling balanced.” ~ Jeannie Jarnot 





While this EFA-rich eye treatment is named after the Kalahari desert, Kalahari Eye Serum douses the skin in moisture and nutrients that protect the delicate eye area from dryness. Its star ingredient, Kalahari oil, is cold-pressed from African watermelon seeds that are rich in Omega-6 and -9, and boosted with a host of skin-supporting seed oils of cucumber, passionfruit, prickly pear seed oil, watermelon, pomegranate, rosehip, meadowfoam, and argan to deliver an unprecedented level of phytonutrients in a single application. 

“I love how Alexis blends the highest quality and variety of oils into LILFOX’s Kalahari Eye Serum, organic argan, prickly pear seed, rosehip, pomegranate seed, watermelon seed and my favorite, maracuja passion fruit seed. This blend is unique and speaks to the quality of this Hero product, and the results from consistent use are evident.” ~ Jeannie Jarnot 



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