Indie Beauty Spotlight: #SecretProject Revealed

They are fresh, philanthropic, female beauty entrepreneurs with breakthrough brands! Introducing our first-ever Indie Beauty Spotlight Discovery: three separate Discoveries featuring three of the buzziest brands of the year: Ranavat Botanics, Beneath Your Mask and Wabi-Sabi Botanicals. Oh, there’s more…gift an Indie Spotlight Discovery, and we’ll donate $2 to the brand’s charity. 

Meet these rising stars and a few of Indie Beauty’s biggest supporters: Jillian Wright, co-Founder of Indie Beauty Media Group, and Rachel Roberts, Founder of Oyl + Water. Together with Jeannie, these founders talk all things Indie Beauty, and share the inspiration that drives them to create “Inside The Indie’s Studio.” Watch as these women share the story behind the Indies!


Read why I chose each of the three brands and their founders to be featured in this special Indie Beauty Spotlight Discovery!


“Michelle has a combination that I love to see in founders: ingredient geek crossed with creative spirit. Underneath the royal and the ritual is high-quality, carefully-sourced and carefully-selected ingredients. Through this Discovery, I hope that people experience the beauty of the Ranavat rituals and the results of the formulas and ingredients.”


“Beneath Your Mask is a brand that you fall more in love with the more that you use it and the more you learn about the founder. Like many of us, Dana realized that she needed to heal her illness through an incredible amount of intentional self-care. You will want to make time for your Beneath Your Mask ritual because it is THAT good!”


“There’s simply nothing on the market like Wabi-Sabi Botanicals. The exotic, pure and rich textures of the indigenous and rare ingredients instantly caught my attention because they were unique and effective. The earthy aromatics are transporting, not disguised as anything except exactly what they are—pure nature. Elysse’s spirit and vision for Wabi-Sabi made me want to celebrate all that the brand represents: beauty, sustainability, female empowerment and a deep connection to nature.”


Pictured from left to right: Dana Jackson (Beneath Your Mask), Michelle Ranavat (Ranavat Botanics), Elysse Crabtree (Wabi-Sabi Botanicals), Jeannie Jarnot (Beauty Heroes).


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