Indie Beauty Spotlight: Wabi-Sabi Botanicals
Thanks to the power of social media, I was connected to Elysse Crabtree, Founder of Wabi-Sabi Botanicals, and curator of the Wabi-Sabi Indie Beauty Spotlight Discovery, about four years ago. When we first connected, I remembered the name of her artisan skincare line, and I have loved watching it evolve through the years. About a year ago, Elysse reached out to me to let me know she was ready to re-launch Wabi-Sabi, with refined formulas, updated packaging and the same focus on whole plant indigenous ingredients, with a mission to give back to a larger cause. At that point, I had not yet discovered her products, but I really liked Elysse as a person, and I was hopeful that her products would resonate with me. Fast forward a few months and, as you can guess, her products did just that and beyond.
Every Hero product we introduce at Beauty Heroes is tied to that specific moment of discovery I experience with the product. I’ve dubbed the Light Reveal my Wabi-Sabi Hero product—from its ingredients to its packaging—everything about it is so distinct. I remember opening the tiny box and taking out the beautiful, white bottle with its etched, gold design. I knew instantly this was the new Wabi-Sabi—elegant and refined. After pumping out the first drops of the orange Light Reveal serum, it was not at all what I had expected, everything about it was so distinct—from its unctuous, concentrated consistency to its super-earthy aroma. I began to fall in love with Light Reveal over time as I learned of its diverse uses. I like to dab it around my eyes, or mix it into my foundation as a daytime antioxidant protectant, and even apply it on my chest to address sun damage. This serum is unique, unlike any other product I’ve ever tried, which makes it so easy to fall in love with.
Wabi-Sabi is a unique line, crafted with a lot of intention in the formulas. I’m incredibly inspired by Elysse’s spark and her mission to use her company as a platform to empower women through Wabi-Sabi. You will find that the true light of this brand is the light of Elysse, and I know you will enjoy meeting her, as I have, and fall in love with the beauty that is revealed in her brand. In the Wabi-Sabi Botanicals Indie Beauty Spotlight Discovery, you’ll receive three products: Light Reveal, The Offering and Valley of Light Illuminative Mask. Meet Indie Beauty’s Skin Shaman, Elysse Crabtree.
Elysse, whom you’ll soon know as The Skin Shaman, intuitively crafted a line of healing elixirs after successfully restoring her own sensitive, acne-prone skin. Gift the Wabi-Sabi Indie Spotlight Discovery, and Beauty Heroes will donate $2 to Kiva Microfunds.
Inside the Wabi-Sabi Botanicals Discovery ($128 value)
“Understanding what it’s like to have sensitive, acne-prone skin, I was drawn to the idea of working with plants to create beautiful, healing products. I was inspired to create my own line of skincare that truly felt like skin care instead of using products that punished my skin.”
“A few months after launching Wabi-Sabi, Urban Outfitters reached out to me, and I couldn’t believe it. They became our first retailer. Even now, each message, email, and glowing review, feels like a ‘breakthrough’ moment. My products are intuitive—they’re expressions of my heart—so it’s still mind-blowing for me to hear how they are received and loved by so many.”
CHARITABLE CAUSE: KIVA MICROFUNDS
“With a background in social work, I want to create the most impact for the most women possible through Wabi-Sabi Botanicals. Microloans empower women with capital to pursue their dreams and rise out of poverty. As loans are paid back, the money can be reinvested to touch more lives. We set aside 10% of our profits for Kiva Microfunds, an organization that helps women around the world. This year, we’ve been able to help fund loans for two women: Myrna, a mother and fish vendor in the Philippines, and Aamina, a talented seamstress in Pakistan.”
TAGS: Wabi Sabi