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Three Ships First Light Eye
Three Ships

This fast-absorbing, weightless eye cream is formulated with caffeine, vitamin C and vegan squalane to visibly brightens, de-puffs and reduces the look of dark circles. Featuring a cooling ceramic tip for an easy application.

$32 USD

True Botanicals Phyto-Retinol Anti-Aging Body Lotion
True Botanicals

Because your body is worthy. Buttery soft and fast-absorbing, this powerful formula utilizes Peptilium® to renew the look and feel of your skin, from head to toe, to reveal brighter, healthier, smoother and more even-toned.

$68 USD

Graydon Jade Moon Serum

Support the skin's moisture barrier with Jade Moon Serum packed with prickly pear, raspberry and cranberry seed oils and help improve the appearance skin texture with turmeric, chia seed and goji berry.

$89 USD

Maya Chia The Mane Agent™

The Mane Agent: The Long and the Short of it

Continually pushing the bounds of clean science, Maya Chia is well known for highly effective skincare, but is now gaining equal credibility for active, proven hair care products. Through extensive research and a serious commitment to perfecting their formulations, the company has cut through the clutter of the beauty landscape with solutions for some of …

Beauty Heroes Novato Store

Beauty Heroes

Beauty Heroes Flagship Beauty Store is a discovery-based shopping destination offering a fresh and thrilling take on healthy beauty and well-being. Visit us IRL at our Northern California store.

Learn More about our Novato Store

We Define Healthy Beauty

Our founder Jeannie cared about ingredients before ‘clean beauty’ and ‘green beauty’ was a thing. She prefers the term healthy beauty, defined as predominantly organic skincare, haircare bodycare and makeup that is cruelty-free, good for our bodies and safe for the environment. This means that we go beyond most clean beauty standards, excluding ingredients that are toxic to humans, requiring that they are completely biodegradable, so they won’t harm animals or pollute our fresh water or oceans. The complexity of navigating cosmetic ingredients to this level fueled Jeannie’s passion to make it simple to discover healthy beauty through our monthly subscription, our online store and our flagship store. By working with brands with an unwavering commitment to ethical sourcing, sustainability, purity and quality, Jeannie has become the industry standard bearer on ingredient integrity, establishing Beauty Heroes as the most trusted source for healthy beauty.

Meet Our Standard

Jeannie Jarnot in the Beauty Heroes Flagship Store

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