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We Define Healthy Beauty
We Define Healthy Beauty
We Define Healthy Beauty

New in the Beauty Store

Blüh Alchemy Active Relief Body Oil
Blüh Alchemy

Active Relief Body Oil is methodically formulated to boost hydration, improve the appearance of skin tone and bring the feeling of soothing relief to overworked muscles.

$68 USD

Josh Rosebrook Active Infusion Oil
Josh Rosebrook

Active Infusion Oil is a powerhouse Vitamin C, E and Vitamin A Retinoid oil designed to target increasing cell turnover, smoothing out skin texture, and give your skin that radiant glow.

$75 USD

Saalt Teen Period Cup

The Saalt Cup provides reliable period protection without the risks associated with using conventional tampons. Now in a slightly smaller size that is perfect for teens.

$29 USD

Zero Waste Beauty Swap

Project Blue Beauty: Your Live Lighter Shopping List

If you’re reading this, chances are you’ve already started your healthy beauty journey, and because it feels so good (and looks so good on you!), you’re looking for more ways to clean your routine. You’ve likely already discovered the skin benefits of switching to clean skincare. You’ve discovered, to your astonishment, that the color payoff …

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FitGlow Products

Waking Up Fresh Faced in 2021 with Fitglow

I met Anna almost three years ago when we bonded over healthy beauty that performs and our common Polish heritage. At that time, she shared her struggle with Rosacea and skin redness, which led to our first Beauty Heroes Discovery in February 2018 featuring Cloud Comfort Cream as our Hero product and Redness Rescue Cream …

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Project Blue Beauty: When Negative Is Positive

Project Blue Beauty: Plastic Negative Is Positive

We’ve been talking about reducing plastic consumption for years, but this year, the conversation reached a climax. We know that it takes village, but we believe the credit is yours. It’s all of you conscious beauty consumers who have pushed for more transparency, kept the conversation alive and ultimately put your money where your values …

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AYUNA TERRA, The Ultimate Green Beauty Innovation

Ayuna is one of those brands that I’ve learned to never underestimate. Time after time, they surprise me with their ability to bring to life an exciting, artisan, scientifically sound product that captures my full attention. It was a little over a year ago when the Ayuna Team introduced the concept of Terra to me …

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Beauty Heroes Novato Store

Beauty Heroes

Beauty Heroes Flagship Beauty Store is a discovery-based shopping destination offering a fresh and thrilling take on healthy beauty and well-being. Visit us IRL at our Northern California store.

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We Define
Healthy Beauty

Our founder Jeannie cared about ingredients before ‘clean beauty’ and ‘green beauty’ was a thing. She prefers the term healthy beauty, defined as predominantly organic skincare, haircare bodycare and makeup that is cruelty-free, good for our bodies and safe for the environment. This means that we go beyond most clean beauty standards, excluding ingredients that are toxic to humans, requiring that they are completely biodegradable, so they won’t harm animals or pollute our fresh water or oceans.

The complexity of navigating cosmetic ingredients to this level fueled Jeannie’s passion to make it simple to discover healthy beauty through our monthly subscription, our online store and our flagship store. By working with brands with an unwavering commitment to ethical sourcing, sustainability, purity and quality, Jeannie has become the industry standard bearer on ingredient integrity, establishing Beauty Heroes as the most trusted source for healthy beauty.

Meet Our Standard

Jeannie Jarnot in the Beauty Heroes Flagship Store

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