Get a free Indie Lee Retinol Alternative Cream ($72 value) with orders $125+.

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New In The Beauty Store

Utu Outdoor Sincere Moisturizing Sunscreen

Sheer and universal, the ultimate outdoor companion created to protect, nourish and rejuvenate your skin from the elements you face outdoors with water resistance SPF30.

$44 USD

LILFOX FLower Goo New

Sophisticated biotechnology, concentrated botanical actives, and the unforgettable aroma, delivering a resurfaced, radiant complexion.

$150 USD

Sea Sculpt Body Oil
Mara Beauty

A skin-smoothing and sculpting body oil expertly formulated to deliver nourished skin with a cashmere-soft finish while bathing skin in deeply hydrating nutrients.

$68 USD

Innersense Bright Balance Collection

Innersense Listens To Their Customers

Green beauty has come a long way since the early days of Beauty Heroes. I’ve watched brands grow, evolve, follow trends, avoid trends, fail, succeed and more. Of all the ways brands can determine their next right step, their next Hero product, the best way is to listen to their customers. Creating a brand that …

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Deep Cuts Bathing Culture Scents

Bathing Culture Masters The Art of Scent

It all started with a single Hero product; Bathing Culture’s Cathedral Grove Mind & Body Wash was launched as a brisk walk through a California redwood forest, in a bottle. This inaugural launch is perfectly balanced, universally appealing and loved by just about everyone I know. It’s known as the soap in the rainbow bottle. …

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Maya Chia The Mane Agent™

The Mane Agent: The Long and the Short of it

Continually pushing the bounds of clean science, Maya Chia is well known for highly effective skincare, but is now gaining equal credibility for active, proven hair care products. Through extensive research and a serious commitment to perfecting their formulations, the company has cut through the clutter of the beauty landscape with solutions for some of …

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Beauty Heroes Novato Store

Beauty Heroes

Beauty Heroes Flagship Beauty Store is a discovery-based shopping destination offering a fresh and thrilling take on healthy beauty and well-being. Visit us IRL at our Northern California store.

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We Define Healthy Beauty

Our founder Jeannie cared about ingredients before ‘clean beauty’ and ‘green beauty’ was a thing. She prefers the term healthy beauty, defined as predominantly organic skincare, haircare bodycare and makeup that is cruelty-free, good for our bodies and safe for the environment. This means that we go beyond most clean beauty standards, excluding ingredients that are toxic to humans, requiring that they are completely biodegradable, so they won’t harm animals or pollute our fresh water or oceans. The complexity of navigating cosmetic ingredients to this level fueled Jeannie’s passion to make it simple to discover healthy beauty through our monthly subscription, our online store and our flagship store. By working with brands with an unwavering commitment to ethical sourcing, sustainability, purity and quality, Jeannie has become the industry standard bearer on ingredient integrity, establishing Beauty Heroes as the most trusted source for healthy beauty.

Meet Our Standard

Jeannie Jarnot in the Beauty Heroes Flagship Store

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