Receive a full-size EVOLVh UltraRepair Masque when you spend $125+ in the Beauty Store.

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New In The Beauty Store

Three Ships Brighter Days
Three Ships

These biodegradable hydrogel eye masks help to visibly depuff, brighten and hydrate the delicate under eye area in just 10 minutes – without the need for excess plastic waste.

$29 USD

Ursa Major Going Places Lip Balm
Ursa Major

Formulated with therapeutic ingredients including cupuaçu butter, sunflower, beeswax, jojoba, shea, birch, balsam and black currant for instant hydration and lasting protection!

$14 USD

Leahlani Aqua A
Leahlani

A powerful blend of skin actives and potent botanicals to bring youthful vitality to the skin. Formulated with low-irritation HPR retinoids to delivers results without irritation.

$74 USD

Maya Chia Power Fol

The Fol Effect

Whether from stress, hormones, aging or illness, hair thinning, and hair loss can happen to anyone. While hair naturally goes through cycles of increased shedding, if you’re finding more than your fair share in your brush or shower basin, it may be time for a Fol-on intervention. Today we’re diving deep into Maya Chia’s approach …

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Blue Beauty | Beauty Heroes x Provenance

Busting Blue-Washing with Provenance

If you thought greenwashing was a problem, it’s safe to say there’s a whole new wave coming our way. Blue-washing, the exaggeration or fabrication of sustainability impact or actions made by a company to appeal to consumers, is rampant. Studies have identified that anywhere from 40% to 70% of sustainability claims could be exaggerated, misleading …

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Reset & Restore Retreat

The Reset & Restore Retreat with Oio Lab

With a penchant for clean biotech, a passion for psychosomatic skincare, and a. Severance for the ancestral wisdom of their Polish roots, Oio Lab is a revelation in high-tech, high-touch skincare that sits at the intersection of innovation and tradition. Featuring ethically sourced botanicals and leading-edge bio-identical ingredients, Oio Lab leads us into the future …

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Beauty Heroes Novato Store

Beauty Heroes
IRL

Beauty Heroes Flagship Beauty Store is a discovery-based shopping destination offering a fresh and thrilling take on healthy beauty and well-being. Visit us IRL at our Northern California store.

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We Define
Healthy Beauty

Our founder Jeannie cared about ingredients before ‘clean beauty’ and ‘green beauty’ was a thing. She prefers the term healthy beauty, defined as predominantly organic skincare, haircare bodycare and makeup that is cruelty-free, good for our bodies and safe for the environment. This means that we go beyond most clean beauty standards, excluding ingredients that are toxic to humans, requiring that they are completely biodegradable, so they won’t harm animals or pollute our fresh water or oceans.

The complexity of navigating cosmetic ingredients to this level fueled Jeannie’s passion to make it simple to discover healthy beauty through our monthly subscription, our online store and our flagship store. By working with brands with an unwavering commitment to ethical sourcing, sustainability, purity and quality, Jeannie has become the industry standard bearer on ingredient integrity, establishing Beauty Heroes as the most trusted source for healthy beauty.

Meet Our Standard

Jeannie Jarnot in the Beauty Heroes Flagship Store

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