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True Botanicals Ginger Turmeric Hydraglow Cream
True Botanicals

A supercharged yet unbelievably lightweight gel moisturizer that floods the skin with a burst of antioxidants and 24-hour hydration to create the most luminous glow. Ginger, turmeric and plant-based gels make for fast, absorbing, long-lasting hydration

$110 USD

Ayuna Velo [x]
Ayuna

Velo [x] acts as a protective barrier against pollutants, prevents the adhesion of contaminants, and visibly transforms your complexion. Suitable for all skin types, the e[x]treme version of VELO combines eight advanced defenses.

$145 USD

Wonderblush Le Baume
Wonderblush

This tinted lip balm offers sheer color and a smooth texture that enhances the lips and keeps them moisturized thanks to cocoa, mango and shea butter. It's light, creamy, and incredibly comfortable to wear throughout the day.

$28 USD

Maya Chia The Mane Agent™

The Mane Agent: The Long and the Short of it

Continually pushing the bounds of clean science, Maya Chia is well known for highly effective skincare, but is now gaining equal credibility for active, proven hair care products. Through extensive research and a serious commitment to perfecting their formulations, the company has cut through the clutter of the beauty landscape with solutions for some of …

Beauty Heroes Novato Store

Beauty Heroes
IRL

Beauty Heroes Flagship Beauty Store is a discovery-based shopping destination offering a fresh and thrilling take on healthy beauty and well-being. Visit us IRL at our Northern California store.

Learn More about our Novato Store

We Define Healthy Beauty

Our founder Jeannie cared about ingredients before ‘clean beauty’ and ‘green beauty’ was a thing. She prefers the term healthy beauty, defined as predominantly organic skincare, haircare bodycare and makeup that is cruelty-free, good for our bodies and safe for the environment. This means that we go beyond most clean beauty standards, excluding ingredients that are toxic to humans, requiring that they are completely biodegradable, so they won’t harm animals or pollute our fresh water or oceans. The complexity of navigating cosmetic ingredients to this level fueled Jeannie’s passion to make it simple to discover healthy beauty through our monthly subscription, our online store and our flagship store. By working with brands with an unwavering commitment to ethical sourcing, sustainability, purity and quality, Jeannie has become the industry standard bearer on ingredient integrity, establishing Beauty Heroes as the most trusted source for healthy beauty.

Meet Our Standard

Jeannie Jarnot in the Beauty Heroes Flagship Store

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