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New in the Beauty Store

Jackfir Shave Cream

The shave cream creates a soothing, protective razor cushion for a comfortable close shave with aloe and cucumber extract to prep whiskers and ensure natural moisture is locked in before and after shaving.

$36 USD

Bluh Alchmey Phyto-Enzyme Body Polish
Blüh Alchemy

An active body scrub that invigorates the skin, stimulates circulation, and detoxifies via lymphatic drainage. Fresh ginger root is distilled into a potent oil that targets cellulite and improves skin texture.

$65 USD

Cheekbone Lipstick
Cheekbone Beauty

Introducing Sustain Lipstick from Cheekbone Beauty, an ultra-pigmented yet buildable lipstick with a perfect blend of moisturizing shea butter, resulting in rich, creamy, and velvety color. Available in 6 color ways!

$29 USD

Maya Chia The Mane Agent™

The Mane Agent: The Long and the Short of it

Continually pushing the bounds of clean science, Maya Chia is well known for highly effective skincare, but is now gaining equal credibility for active, proven hair care products. Through extensive research and a serious commitment to perfecting their formulations, the company has cut through the clutter of the beauty landscape with solutions for some of …

Beauty Heroes Novato Store

Beauty Heroes

Beauty Heroes Flagship Beauty Store is a discovery-based shopping destination offering a fresh and thrilling take on healthy beauty and well-being. Visit us IRL at our Northern California store.

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We Define Healthy Beauty

Our founder Jeannie cared about ingredients before ‘clean beauty’ and ‘green beauty’ was a thing. She prefers the term healthy beauty, defined as predominantly organic skincare, haircare bodycare and makeup that is cruelty-free, good for our bodies and safe for the environment. This means that we go beyond most clean beauty standards, excluding ingredients that are toxic to humans, requiring that they are completely biodegradable, so they won’t harm animals or pollute our fresh water or oceans. The complexity of navigating cosmetic ingredients to this level fueled Jeannie’s passion to make it simple to discover healthy beauty through our monthly subscription, our online store and our flagship store. By working with brands with an unwavering commitment to ethical sourcing, sustainability, purity and quality, Jeannie has become the industry standard bearer on ingredient integrity, establishing Beauty Heroes as the most trusted source for healthy beauty.

Meet Our Standard

Jeannie Jarnot in the Beauty Heroes Flagship Store

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