Named after her great grandmother who ran the first apothecary in Cali, Columbia, Giovanna Campagna created Joaquina Botánica as a tribute to the natural beauty and self-care rituals of Latin American women. Joaquina Botánica embraces the vibrant, energetic vibe of the tropics, marrying exotic, natural botanicals with clinical actives to illuminate skin’s natural radiance. Nutrient-dense …
Hawaiian hibiscus boosts radiance, Hawaiian astaxanthin protects from free-radicals and hyaluronic acid helps to moisturize and hydrate. This high potency booster can be added to any daily routine.
This rich blend of moringa, squalane, and rose oils which melts through even the most stubborn waterproof makeup, removing daily grime and pollution leaving your skin fresh, clean and glowing.
In this aromatic soak, florals intoxicate the senses while gemstone extracts revitalize and energize. Shea butter and green tea oil surround the skin to deeply replenish.
The Thrill of Discovery
Beauty Heroes delivers healthy skincare you can trust, one Hero product at a time. Live lighter and love more with our Monthly Discovery service, for as low as $39.95/mo. As a Member, you’ll enjoy a 15% savings in the Beauty Store everyday.
Whenever a clean beauty brand goes above and beyond the industry standard to demonstrate quality products, commendable business practices, and a sincere love for the craft, we feel compelled to highlight their efforts and share their work with others. We are always excited to shine a spotlight on amazing clean beauty brands and show …
The first time I met Kapua Browning, Founder of Honua Skincare, she told me her story of why she left Hawaii with her family to live on the mainland. Having grown up in Hawaii myself, her story felt familiar and was especially relatable. She explained how hard it is for locals to thrive there, as …
Sustainability, healthy ingredients, and performance are some of the things we stand for here at Beauty Heroes. While many of our products are for skin, body and self-care, we carry a few accessories we truly love that are worthy of the spotlight for other, but similar reasons. Roller Rabbit is an example of one of …
Beauty Heroes Flagship Beauty Store is a discovery-based shopping destination offering a fresh and thrilling take on healthy beauty and well-being. Visit us IRL at our Northern California store.
Our founder Jeannie cared about ingredients before ‘clean beauty’ and ‘green beauty’ was a thing. She prefers the term healthy beauty, defined as predominantly organic skincare, haircare bodycare and makeup that is cruelty-free, good for our bodies and safe for the environment. This means that we go beyond most clean beauty standards, excluding ingredients that are toxic to humans, requiring that they are completely biodegradable, so they won’t harm animals or pollute our fresh water or oceans.
The complexity of navigating cosmetic ingredients to this level fueled Jeannie’s passion to make it simple to discover healthy beauty through our monthly subscription, our online store and our flagship store. By working with brands with an unwavering commitment to ethical sourcing, sustainability, purity and quality, Jeannie has become the industry standard bearer on ingredient integrity, establishing Beauty Heroes as the most trusted source for healthy beauty.