Join Now

New in the Beauty Store

TOK Beauty Mascara
TOK Beauty

Eyes That Tok Mascara provides voluminous and long lashes while also conditioning and strengthening. The secret is in the smooth silicone wand that elegantly coats and separates lashes.


MARA Sea Kale Sunscreen Sérum

This lightweight daily hydrating sunscreen face oil has an algae and zinc formula to protect against UV exposure while also providing the feeling of more hydrated skin thanks to blue sea kale, hemp seed, and moringa rich in vitamin C.

$52 USD

NINI Organics RAIN
NINI Organics

This hydrating skin essence is packed with antioxidants like cucumber and butterfly pea extract to provide your skin with nutrients while lactic acid gently exfoliates and hyaluronic acid plumps to give your skin a healthy hydrated glow.

$80 USD

Ingredients® Products

Ingredients® Defies All Labels

The brand is a newcomer, but its founders are no strangers to beauty. The husband-wife visionaries behind Art Of Shaving, Myriam and Eric Malka became fanatical about botanicals before ‘clean beauty’ ever bloomed. As industry insiders, they had an advantage: they already knew the best chemists and suppliers. But they also knew the truth: most …

Read More

Beauty Heroes in Mailbox

Blue Beauty: Staying In Ship Shape

Being an eco-conscious beauty company requires that we are experts on way more than lipstick and face oil. Who would have thought that some of our disciplines would become shipping logistics, retail packaging and most recently, carbon offsets? The thing that we’ve learned is that how a company transports their product to you matters, a …

Read More

Solara Skincare

Solara Suncare: More Than Sun Protection

  We take sun protection very seriously here at Beauty Heroes. That is why we only recommend the best healthy SPF for you to add to your skincare routine, and finding the right SPF for you isn’t always easy. We only highlight clean beauty brands that formulate high-quality, effective sunscreens with a physical block plus …

Read More

How Golde Uses Better Ingredients for Body and Beauty

  At Beauty Heroes, our collection of clean, green and blue beauty brands and products represent some of the leaders in our industry. While each of them is motivated by a unique vision and mission, we’ve selected them all because we believe that in some way, they bring unique value to our lives. Speaking of …

Read More

Beauty Heroes Novato Store

Beauty Heroes

Beauty Heroes Flagship Beauty Store is a discovery-based shopping destination offering a fresh and thrilling take on healthy beauty and well-being. Visit us IRL at our Northern California store.

Learn More

We Define
Healthy Beauty

Our founder Jeannie cared about ingredients before ‘clean beauty’ and ‘green beauty’ was a thing. She prefers the term healthy beauty, defined as predominantly organic skincare, haircare bodycare and makeup that is cruelty-free, good for our bodies and safe for the environment. This means that we go beyond most clean beauty standards, excluding ingredients that are toxic to humans, requiring that they are completely biodegradable, so they won’t harm animals or pollute our fresh water or oceans.

The complexity of navigating cosmetic ingredients to this level fueled Jeannie’s passion to make it simple to discover healthy beauty through our monthly subscription, our online store and our flagship store. By working with brands with an unwavering commitment to ethical sourcing, sustainability, purity and quality, Jeannie has become the industry standard bearer on ingredient integrity, establishing Beauty Heroes as the most trusted source for healthy beauty.

Meet Our Standard

Jeannie Jarnot in the Beauty Heroes Flagship Store

As Seen in

Follow us @beautyheroes

Sign up

Subscribe to our newsletter and get 10% off your first order.