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New in the Beauty Store

Arcana

This euphoric balm-to-milk cleanser melts away makeup and grime while leaving the skin cleansed and moisturized adding a sense of ritual and ceremony to your daily cleansing routine.

$64 USD

Aromatherapy Associates

Ease into sublimely relaxing aromas of earthy vetiver, soothing chamomile and comforting sandalwood to relieve and calm to shrug off daily fatigue and slow racing minds

$73 USD

Fitglow

These essences provide a boost of hydration, actives, minerals and vitamins to bathe and prime your skin before you seal it in. Both come in an easy-to replace refillable bottle.

$58-$68 USD

Jeannie Jarnot

It Takes Two To Make A Thing Go Blue

Companies and Customers Must Commit Two years ago, Project Blue Beauty started as a conversation. After a lightbulb moment at a business summit, Beauty Heroes Founder Jeannie Jarnot realized that the green beauty industry was ripe for disruption. Ingredient transparency and recyclable packaging were table stakes; more effort, intention and innovation was needed to make …

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Flower Essences For Anxiety

Flower Essences For Anxiety

They say that drastic times call for drastic measures; meet fire with fire.  It’s an ideology that is deeply embedded in our culture, and perhaps coded in our DNA. We’re wired to survive at all costs, and we often meet difficult circumstances with extreme action.I think sometimes we approach ‘self-care’ in a similar way. We …

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One Love Organics Means No Cutting Corners

One Love Organics is one of the brands that makes skincare products the way they should have always be made, with thought and attention to every detail, places customers first and without cutting corners. Suzanne LeRoux, Founder of One Love Organics, is from the South, Georgia to be exact, and started her company with a …

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The Right Way To Dispose of Toxic Beauty Products and Packaging

As a conscious consumer, you’re aware of the ingredients you’re putting on your skin, hair and body, but you’re probably also concerned about making sure that the packaging your products come in is also non-toxic by being properly recycled to have a minimal impact on the environment. And then, there’s the question of toxic beauty …

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Beauty Heroes Novato Store

Beauty Heroes
IRL

Beauty Heroes Flagship Beauty Store is a discovery-based shopping destination offering a fresh and thrilling take on healthy beauty and well-being. Visit us IRL at our Northern California store.

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We Define
Healthy Beauty

Our founder Jeannie cared about ingredients before ‘clean beauty’ was a thing. She prefers the term healthy beauty, defined as predominantly organic skincare, haircare bodycare and makeup that is cruelty-free, good for our bodies and safe for the environment. This means that we go beyond most clean beauty standards, excluding ingredients that are toxic to humans, requiring that they are completely biodegradable, so they won’t harm animals or pollute our fresh water or oceans.

The complexity of navigating cosmetic ingredients to this level fueled Jeannie’s passion to make it simple to discover healthy beauty through our monthly subscription, our online store and our flagship store. By working with brands with an unwavering commitment to ethical sourcing, sustainability, purity and quality, Jeannie has become the industry standard bearer on ingredient integrity, establishing Beauty Heroes as the most trusted source for healthy beauty.

Meet Our Standard

Jeannie Jarnot in the Beauty Heroes Flagship Store

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