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Powerful, age-defying actives niacinamide, Vitamin C and peptides work to rejuvenate the skin, while a matrix of bio-hydrators envelops skin with plumping moisture feel.

$148 USD

Purely Gentle Mud Cleanser

Osmia’s Purely Gentle Mud Cleanser combines the deep cleansing power of glacial oceanic clay with aloe, chamomile, and honey to leave your skin feeling clean, soft, and deliciously plump.

$64 USD

Free + True

Formulated with two clinically proven forms of stable, non-irritating Vitamin C, niacinamide, and robust botanical ingredient synergies, Bright Side effectively targets uneven skin tone, sunspots, acne scars, and discoloration.

$72 USD

The Right Way To Dispose of Toxic Beauty Products and Packaging

As a conscious consumer, you’re aware of the ingredients you’re putting on your skin, hair and body, but you’re probably also concerned about making sure that the packaging your products come in is also non-toxic by being properly recycled to have a minimal impact on the environment. And then, there’s the question of toxic beauty …

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At Pai, Skincare Is Personal

This month I’m excited to share the story behind Pai Skincare. Launched earlier this year at Beauty Heroes, Pai is known generally as the sensitive skin green beauty brand. However, that is far from the whole story, there’s so much more to this vibrant and complex skincare range manufactured in London. Pai was born 13 …

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Josh Rosebrook Is Feeling Blue

If you ask any brand founder they will tell you that creating the groundbreaking formula for their product is only a fraction of the process of bringing it to life. Stability testing, trademarking, branding, scaling, and packaging must all be perfectly executed to deliver the goods to us, the customer. For indie bands, packaging options …

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Josh Rosebrook’s Acid Trip

Hit after hit, Josh Rosebrook consistently delivers the goods. It’s the only brand to be featured in our Monthly Discovery 5 times, and from his first Hero product to his fifth, I’ve come to recognize his distinct recipe for success. As a founder and formulator, Josh only starts down the path of new product development …

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Beauty Heroes Novato Store

Beauty Heroes

Beauty Heroes Flagship Beauty Store is a discovery-based shopping destination offering a fresh and thrilling take on healthy beauty and well-being. Visit us IRL at our Northern California store.

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We Define
Healthy Beauty

Our founder Jeannie cared about ingredients before ‘clean beauty’ was a thing. She prefers the term healthy beauty, defined as predominantly organic skincare, haircare bodycare and makeup that is cruelty-free, good for our bodies and safe for the environment. This means that we go beyond most clean beauty standards, excluding ingredients that are toxic to humans, requiring that they are completely biodegradable, so they won’t harm animals or pollute our fresh water or oceans.

The complexity of navigating cosmetic ingredients to this level fueled Jeannie’s passion to make it simple to discover healthy beauty through our monthly subscription, our online store and our flagship store. By working with brands with an unwavering commitment to ethical sourcing, sustainability, purity and quality, Jeannie has become the industry standard bearer on ingredient integrity, establishing Beauty Heroes as the most trusted source for healthy beauty.

Meet Our Standard

Jeannie Jarnot in the Beauty Heroes Flagship Store

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