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New in the Beauty Store

Khus Khus Lemon Body Potion

Packed with calming, restoring, and relaxing ingredients to hydrate dry skin that has been depleted by stress and environmental toxins and sensitive skin conditions.

$88 USD

Plant Water Mist
Ingredients Wellness

Created from steam distillation of fresh flowers sourced directly this blend of plant waters contains rose, neroli and lavender hydrosols to refresh, calm and hydrate.

$38 USD

Pai Carbon Star
Pai Skincare

With black cumin seed oil and vegetable charcoal, this rebalancing, inky-colored face oil works to fight acne and clear imperfections, so you can wake up to happier skin.

$59 USD

Nocturnal Repair Active Emulsion by Blüh Alchemy

Your Guide to Glycation

Are you devoted to your skincare routine but haven’t heard of glycation yet? While there’s no reason for alarm, understanding glycation may help to understand the root cause of premature aging, and provide a holistic way of understanding the link between sugar, protein and collagen –  and the appearance of our skin. Glycation is more …

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Blüh Alchemy Products

Blüh Alchemy’s Nocturnal Repair Targets Glycation

If you’re just discovering Blüh Alchemy, you’re in for a treat. This high-functioning green beauty brand has been a favorite of ours (and yours) for several years now, ever since we were first introduced to Becky Blüh and her masterful talent for innovative, complex and effective formulations that deliver on their promise, and then some. …

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B Corp

The Buzz Around the B

To B or not to B “That is the question.” It’s already a pretty heady question, but when it comes to B Corp Beauty Brands, the question becomes ever more complex. For those of you who’ve never heard of B Corp, take a seat. We’re about to take a dive into the deep end of this …

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Clean Retinol And Plant-Based Vitamin A Decoded

As information regarding skincare products and ingredients becomes more widely known, green beauty brands are adopting new formulas and developing products that balance organic botanicals and carefully sourced active ingredients, like plant-based vitamin A or the lab-created vitamin A derivative retinol. At Beauty Heroes, we get a lot of questions about these ingredients, so we …

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Beauty Heroes Novato Store

Beauty Heroes

Beauty Heroes Flagship Beauty Store is a discovery-based shopping destination offering a fresh and thrilling take on healthy beauty and well-being. Visit us IRL at our Northern California store.

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We Define
Healthy Beauty

Our founder Jeannie cared about ingredients before ‘clean beauty’ and ‘green beauty’ was a thing. She prefers the term healthy beauty, defined as predominantly organic skincare, haircare bodycare and makeup that is cruelty-free, good for our bodies and safe for the environment. This means that we go beyond most clean beauty standards, excluding ingredients that are toxic to humans, requiring that they are completely biodegradable, so they won’t harm animals or pollute our fresh water or oceans.

The complexity of navigating cosmetic ingredients to this level fueled Jeannie’s passion to make it simple to discover healthy beauty through our monthly subscription, our online store and our flagship store. By working with brands with an unwavering commitment to ethical sourcing, sustainability, purity and quality, Jeannie has become the industry standard bearer on ingredient integrity, establishing Beauty Heroes as the most trusted source for healthy beauty.

Meet Our Standard

Jeannie Jarnot in the Beauty Heroes Flagship Store

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