Join Now

New in the Beauty Store

Honua Hibiscus Beauty Booster
Honua Skincare

Hawaiian hibiscus boosts radiance, Hawaiian astaxanthin protects from free-radicals and hyaluronic acid helps to moisturize and hydrate. This high potency booster can be added to any daily routine.

$54 USD

Sahajan Essential Cleansing Oil

This rich blend of moringa, squalane, and rose oils which melts through even the most stubborn waterproof makeup, removing daily grime and pollution leaving your skin fresh, clean and glowing.

$48 USD

Restorative Floral Bath

In this aromatic soak, florals intoxicate the senses while gemstone extracts revitalize and energize. Shea butter and green tea oil surround the skin to deeply replenish.

$85 USD

From The Tropics With Love!

Named after her great grandmother who ran the first apothecary in Cali, Columbia, Giovanna Campagna created Joaquina Botánica as a tribute to the natural beauty and self-care rituals of Latin American women. Joaquina Botánica embraces the vibrant, energetic vibe of the tropics, marrying exotic, natural botanicals with clinical actives to illuminate skin’s natural radiance. Nutrient-dense …

Read More

How Earthwise Beauty Brings the Natural World Into Your Skincare

  Whenever a clean beauty brand goes above and beyond the industry standard to demonstrate quality products, commendable business practices, and a sincere love for the craft, we feel compelled to highlight their efforts and share their work with others. We are always excited to shine a spotlight on amazing clean beauty brands and show …

Read More

Honua Skincare Founder Kapua Browning

Blue Beauty: Honua Returns Home

The first time I met Kapua Browning, Founder of Honua Skincare, she told me her story of why she left Hawaii with her family to live on the mainland. Having grown up in Hawaii myself, her story felt familiar and was especially relatable. She explained how hard it is for locals to thrive there, as …

Read More

Roller Rabbit: A Beautiful Balance of Perfection and Imperfection

Sustainability, healthy ingredients, and performance are some of the things we stand for here at Beauty Heroes. While many of our products are for skin, body and self-care, we carry a few accessories we truly love that are worthy of the spotlight for other, but similar reasons. Roller Rabbit is an example of one of …

Read More

Beauty Heroes Novato Store

Beauty Heroes

Beauty Heroes Flagship Beauty Store is a discovery-based shopping destination offering a fresh and thrilling take on healthy beauty and well-being. Visit us IRL at our Northern California store.

Learn More

We Define
Healthy Beauty

Our founder Jeannie cared about ingredients before ‘clean beauty’ and ‘green beauty’ was a thing. She prefers the term healthy beauty, defined as predominantly organic skincare, haircare bodycare and makeup that is cruelty-free, good for our bodies and safe for the environment. This means that we go beyond most clean beauty standards, excluding ingredients that are toxic to humans, requiring that they are completely biodegradable, so they won’t harm animals or pollute our fresh water or oceans.

The complexity of navigating cosmetic ingredients to this level fueled Jeannie’s passion to make it simple to discover healthy beauty through our monthly subscription, our online store and our flagship store. By working with brands with an unwavering commitment to ethical sourcing, sustainability, purity and quality, Jeannie has become the industry standard bearer on ingredient integrity, establishing Beauty Heroes as the most trusted source for healthy beauty.

Meet Our Standard

Jeannie Jarnot in the Beauty Heroes Flagship Store

As Seen in

Follow us @beautyheroes