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New In The Beauty Store

Alpyn Pore Perfecting
Alpyn Beauty

A leave-on liquid exfoliator designed to brighten and support evening out skin tone and texture. A 2% salicylic acid concentration will help pores appear diminished while dissolving excess oil.

$39 USD

Ayuna Eye Serum
Ayuna

Minimize dark circles and puffiness with a new generation eye treatment with a 100% active formula and advanced delivery system to precisely release krypto-encapsulated ingredients.

$150 USD

NINI Organics Rose Mist
NINI Organics

Designed to balance and brighten with calming plant extracts and a vibrant burst of vitamin C and rose otto water known for its soothing and hydrating superpowers.

$39 USD

Maya Chia Power Fol

The Fol Effect

Whether from stress, hormones, aging or illness, hair thinning, and hair loss can happen to anyone. While hair naturally goes through cycles of increased shedding, if you’re finding more than your fair share in your brush or shower basin, it may be time for a Fol-on intervention. Today we’re diving deep into Maya Chia’s approach …

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Blue Beauty | Beauty Heroes x Provenance

Busting Blue-Washing with Provenance

If you thought greenwashing was a problem, it’s safe to say there’s a whole new wave coming our way. Blue-washing, the exaggeration or fabrication of sustainability impact or actions made by a company to appeal to consumers, is rampant. Studies have identified that anywhere from 40% to 70% of sustainability claims could be exaggerated, misleading …

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Reset & Restore Retreat

The Reset & Restore Retreat with Oio Lab

With a penchant for clean biotech, a passion for psychosomatic skincare, and a. Severance for the ancestral wisdom of their Polish roots, Oio Lab is a revelation in high-tech, high-touch skincare that sits at the intersection of innovation and tradition. Featuring ethically sourced botanicals and leading-edge bio-identical ingredients, Oio Lab leads us into the future …

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Beauty Heroes Novato Store

Beauty Heroes
IRL

Beauty Heroes Flagship Beauty Store is a discovery-based shopping destination offering a fresh and thrilling take on healthy beauty and well-being. Visit us IRL at our Northern California store.

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We Define
Healthy Beauty

Our founder Jeannie cared about ingredients before ‘clean beauty’ and ‘green beauty’ was a thing. She prefers the term healthy beauty, defined as predominantly organic skincare, haircare bodycare and makeup that is cruelty-free, good for our bodies and safe for the environment. This means that we go beyond most clean beauty standards, excluding ingredients that are toxic to humans, requiring that they are completely biodegradable, so they won’t harm animals or pollute our fresh water or oceans.

The complexity of navigating cosmetic ingredients to this level fueled Jeannie’s passion to make it simple to discover healthy beauty through our monthly subscription, our online store and our flagship store. By working with brands with an unwavering commitment to ethical sourcing, sustainability, purity and quality, Jeannie has become the industry standard bearer on ingredient integrity, establishing Beauty Heroes as the most trusted source for healthy beauty.

Meet Our Standard

Jeannie Jarnot in the Beauty Heroes Flagship Store

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