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Beauty Heroes: We Define Healthy Beauty | The Root Project | Group image of red bottles with white pumps on shelf on peach background
Beauty Heroes: We Define Healthy Beauty | The Root Project | Group image of red bottles with white pumps on shelf on peach background
Beauty Heroes: We Define Healthy Beauty | The Root Project | Group image of red bottles with white pumps on shelf on peach background

New in the Beauty Store

Manasi 7 | All Over Colour | Styled Group image with swatches
Manasi 7

All Over Colour

A versatile cream color for lips, cheeks, and eyes that blends effortlessly and builds from a sheer wash to bold, customizable color.

Buy Now – $45

Alpyn Beauty | Barrier Repair Serum | Styled image flat lay with swatch | Pink bottle with white pump and cap and opaque product droplet on peach background
Alpyn Beauty

Barrier Repair Serum

A lightweight serum that hydrates, firms, and helps reduce the appearance of dark spots and redness while supporting the skin barrier.

Buy Now – $58

The Root Project | Clean Canvas and Instant Pleasure
The Root Project

Haircare

A nourishing shampoo and conditioner duo that gently cleanses, hydrates, and smooths for softer, shinier, healthier-looking hair.

Buy Now – $35

Bodha | Elemental Eau de Parfum | Styled Image | Clear glass bottle with gold top on stone with beige background
Bodha

Eau de Parfum

A nature-inspired fragrance collection featuring three distinct scents with notes of sparkling citrus, lush greenery, earthy roots, and woods.

Buy Now – $190

Past Discoveries

Past Discovery: September featured Oio Lab
September

Oio Lab Discovery

Learn More

August

Innersense Discovery

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July

Le Prunier Discovery

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June

Sándor Discovery

Learn More

View All Past Discoveries

Beauty Heroes Novato Store

Beauty Heroes
IRL

Beauty Heroes Flagship Beauty Store is a discovery-based shopping destination offering a fresh and thrilling take on healthy beauty and well-being. Visit us IRL at our Northern California store.

About our Novato Store

We Define Healthy Beauty

Long before “clean beauty” became a trend, Beauty Heroes founder Jeannie Jarnot was championing a higher standard: healthy beauty. We curate predominantly organic skincare, haircare, bodycare, and makeup that’s cruelty-free, safe for people, and considerate of the planet.

Our ingredient standards go beyond conventional clean beauty, excluding ingredients linked to toxicity, non-biodegradability, and environmental harm. What began as Jeannie’s passion for simplifying healthy beauty has grown into a trusted destination for rigorous ingredient standards, thoughtful curation, and brands committed to purity, sustainability, and integrity.


Meet Our Standard

Jeannie Jarnot in the Beauty Heroes Flagship Store

As Seen in

Follow us @beautyheroes

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