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New in the Beauty Store

Pai Skincare

A feather-light face oil to calm, smooth and strengthen stressed skin. This triple threat helps to reduce the signs of visible irritation and tension.

$18 USD

Innersense Detox Hair Mask
Innersense Organic Beauty

Developed to gently, effectively rid hair of build-up and daily pollution, the Innersense Detox Mask strengthens, smoothes and rehabilitates your lengths (while soothing stresses).

$30 USD

Ayuna Cream III

A supreme emulsion that promotes longevity, manages hydration, diminishes emotional wrinkles, lifts your mood, providing the skin with a flawless appearance.

$225 USD

Innersense Organic Beauty: Changing How We Look at Hair Care

For anyone looking to shake up their hair routine, we suggest you take a closer look at the ingredients of the products you already have and ask what you were really using that entire time. You may want to consider looking at our ingredient standard, as often there are a lot of ingredients that you …

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Maya Chia The Super Couple, A Hero Product That Stands The Test of Time

The pursuit of creating the ideal facial serum is a journey many brands have embarked on, searching for the ideal delicate balance of ingredients. It requires careful formulation and of course a keen sense of the results desired of the finished blend. Since we have an undying passion to bring our customers the finest healthy …

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Come One, Come All

Foria invites the antidote to stress we’ve all been seeking. In 2021, it’s difficult to talk about sex without talking about stress. While we might think of sex as one of the best ways to alleviate stress, the truth is that stress takes a major toll on our sexual mojo. Between work, school, kids, marriage, …

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Blissoma Products

Follow Your Bliss

If there’s one thing we’ve learned recently, it’s that the only constant is change. Adaptation is necessary for survival, and this holds true for our skin as well. And when it comes to skincare, Blissoma Founder Julie Longyear is our resiliency coach. And the best coaches are those who’ve been there, done that – failed …

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Beauty Heroes Novato Store

Beauty Heroes

Beauty Heroes Flagship Beauty Store is a discovery-based shopping destination offering a fresh and thrilling take on healthy beauty and well-being. Visit us IRL at our Northern California store.

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We Define
Healthy Beauty

Our founder Jeannie cared about ingredients before ‘clean beauty’ and ‘green beauty’ was a thing. She prefers the term healthy beauty, defined as predominantly organic skincare, haircare bodycare and makeup that is cruelty-free, good for our bodies and safe for the environment. This means that we go beyond most clean beauty standards, excluding ingredients that are toxic to humans, requiring that they are completely biodegradable, so they won’t harm animals or pollute our fresh water or oceans.

The complexity of navigating cosmetic ingredients to this level fueled Jeannie’s passion to make it simple to discover healthy beauty through our monthly subscription, our online store and our flagship store. By working with brands with an unwavering commitment to ethical sourcing, sustainability, purity and quality, Jeannie has become the industry standard bearer on ingredient integrity, establishing Beauty Heroes as the most trusted source for healthy beauty.

Meet Our Standard

Jeannie Jarnot in the Beauty Heroes Flagship Store

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