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Homepage Feature Image mixed brands
Homepage Feature Image mixed brands

New in the Beauty Store

Milk + Tansy Bi-Phase Essence
Free + True

A hydrating oily serum toner this mixture of oils supports hydration and the skin barrier. A natural fruit complex of watermelon, apple and lentil work together to restore moisture to the skin with long-lasting results.

$68 USD

True Botanicals Phyto-Retinol Sleep Serum
True Botanicals

One of the world's first skincare products formulated with Peptilium®, a breakthrough ingredient that has been clinically proven to work 2X faster and better than traditional retinol without the irritation.

$90 USD

Ayuna Need-Le

The advanced design of its nectar-like texture comprised of a dense geloid lattice in which micro-droplets of silky oil coexist in harmonious contradiction with microneedle-like particles of natural silicon.

$225 USD

Maya Chia The Mane Agent™

The Mane Agent: The Long and the Short of it

Continually pushing the bounds of clean science, Maya Chia is well known for highly effective skincare, but is now gaining equal credibility for active, proven hair care products. Through extensive research and a serious commitment to perfecting their formulations, the company has cut through the clutter of the beauty landscape with solutions for some of …

Beauty Heroes Novato Store

Beauty Heroes

Beauty Heroes Flagship Beauty Store is a discovery-based shopping destination offering a fresh and thrilling take on healthy beauty and well-being. Visit us IRL at our Northern California store.

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We Define Healthy Beauty

Our founder Jeannie cared about ingredients before ‘clean beauty’ and ‘green beauty’ was a thing. She prefers the term healthy beauty, defined as predominantly organic skincare, haircare bodycare and makeup that is cruelty-free, good for our bodies and safe for the environment. This means that we go beyond most clean beauty standards, excluding ingredients that are toxic to humans, requiring that they are completely biodegradable, so they won’t harm animals or pollute our fresh water or oceans. The complexity of navigating cosmetic ingredients to this level fueled Jeannie’s passion to make it simple to discover healthy beauty through our monthly subscription, our online store and our flagship store. By working with brands with an unwavering commitment to ethical sourcing, sustainability, purity and quality, Jeannie has become the industry standard bearer on ingredient integrity, establishing Beauty Heroes as the most trusted source for healthy beauty.

Meet Our Standard

Jeannie Jarnot in the Beauty Heroes Flagship Store

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