Ingredient Intel

LILFOX Product Collection

LILFOX: Couture Skincare Extraordinaire

One thing I’ve learned throughout my career is that companies and brands are living, breathing, evolving organisms. As we approach seven years of Beauty Heroes discoveries, it’s wonderful to experience the evolution of my favorite green beauty brands first-hand. And no evolution has been quite as exhilarating and fun-filled as that of LILFOX and its …

Read More

Nocturnal Repair Active Emulsion by Blüh Alchemy

Your Guide to Glycation

Are you devoted to your skincare routine but haven’t heard of glycation yet? While there’s no reason for alarm, understanding glycation may help to understand the root cause of premature aging, and provide a holistic way of understanding the link between sugar, protein and collagen –  and the appearance of our skin. Glycation is more …

Read More

Blissoma Products

Follow Your Bliss

If there’s one thing we’ve learned recently, it’s that the only constant is change. Adaptation is necessary for survival, and this holds true for our skin as well. And when it comes to skincare, Blissoma Founder Julie Longyear is our resiliency coach. And the best coaches are those who’ve been there, done that – failed …

Read More

A collection of hair loss support products available at Beauty Heroes

Hair Today. Hair Tomorrow.

Thick and shiny. Bouncy, wavy. Long and healthy. Silky smooth. Attaining enviable hair is such a part of our culture’s beauty narrative, they even made a sixties rock musical about it. But enter stress, hormones, aging, a pandemic, and that hair down-to-there turns out to be thin, prone-to-breakage, I-hate-my-hair hair. Hair loss in women is …

Read More

Maya Chia Power Fol

The Fol Effect

Whether from stress, hormones, aging or illness, hair thinning, and hair loss can happen to anyone. While hair naturally goes through cycles of increased shedding, if you’re finding more than your fair share in your brush or shower basin, it may be time for a Fol-on intervention. Today we’re diving deep into Maya Chia’s approach …

Read More

RANAVAT Products

RANAVAT: Sacred, Eternal, Mighty

If there were an award for most evolved brand in 2020, it would go to RANAVAT. It’s hard to believe that just over a year ago, we were celebrating the launch of Luminous Ceremony, our January 2020 Hero product. Since then, Founder Michelle Ranavat has been hard at work bringing forth her vision of creating …

Read More