We collect “Non-Personal Information” and “Personal Information.” Non-Personal Information includes information that cannot be used to personally identify you, such as anonymous usage data, general demographic information we may collect, referring/ exit pages and URLs, platform types, preferences you submit and preferences that are generated based on the data you submit and number of clicks.

1. Personal Information You Provide When Registering An Account

The Personal Information we collect depends on whether you subscribe to a service and which service you are signing up for. By registering or subscribing, you are authorizing us to collect, store and use your email address in accordance with this Privacy Policy. For subscribing to the mailing list, the Personal Information collected includes your, email address, which you submit to us through the registration process at the Site. For subscribing to a product we collect all the email list information as well as your name, mailing address, billing address and credit card billing information. For submitting a product to Beauty Heroes for evaluation we collect your name, company name, title, email, phone, website, twitter handle, Facebook page url, LinkedIn profile url, and your Blog url.We use this information to learn more about your brand and product and evaluate it for consideration at Beauty Heroes.

Non-Personal Information Collected via Cookies

This Site uses Cookies or other identifiers to carry out activities that are strictly necessary for the operation or deliver of the Services and, therefore, do not require Users to consent. Users can disable such identifiers by modifying their browser or device settings, but this may affect core operational functions or result in the unavailability fo the Services.

To browse the Site you do not need to submit any Personal Information, however, in an effort to improve the quality of our Services, we track information provided to us by your browser or by our software application when you view or use our Site, such as the website you came from (known as the “referring URL”), the type of browser you use, the device from which you connected to the Service, the time and date of access, and other information that does not personally identify you. We track this information using persistent cookies, or small text files, which include an anonymous unique identifier. Cookies are sent to a user’s browser from our servers and are stored on the user’s computer hard drive. Sending a cookie to a user’s browser enables us to collect Non-Personal information about that user and keep a record of the user’s preferences when utilizing our services, both on an individual and aggregate basis. For example, the Company may use cookies to collect IP host address, pages viewed, browser type, duration and frequency of visits, to customize content and advertising, to provide social media features and to analyze traffic to the site,and other data, and may aggregate any information collected in a manner that does not identify an individual (“Aggregate Information”). We also share information about your use of our site with our trusted social media, advertising and analytics partners. Information obtained in connection with the Site may be intermingled with and used by us in conjunction with information obtained through sources other than the Site, including both offline and online sources.

Personal Information:

Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent or otherwise share for marketing purposes your Personal Information with third parties without your consent. We do share Personal Information with vendors who are performing services for the Company, such as the servers for our email communications who are provided access to user’s email address for purposes of sending emails from us or the product suppliers who are provided the shipping addresses of those purchasing a subscription or products for the sole purpose of distribution. Those vendors use your Personal Information only at our direction and in accordance with our Privacy Policy. In general, the Personal Information you provide to us is used to help us communicate with you. For example, we use Personal Information to contact users in response to questions, solicit feedback from users, provide technical support, and inform users about promotional offers.

Non-Personal Information:

In general, we use Non-Personal Information to help us improve the Services and Site and customize the user experience. We also aggregate Non-Personal Information in order to track trends and analyze use patterns on the Site. This Privacy Policy does not limit in any way our use or disclosure of Non-Personal Information and we reserve the right to use and disclose such Non-Personal Information to our partners, advertisers and other third parties at our discretion. In the event we undergo a business transaction such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Personal Information may be among the assets transferred. You acknowledge and consent that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of our assets may continue to process your Personal Information as set forth in this Privacy Policy. If our information practices change at any time in the future, we will post the policy changes to the Site so that you may opt out of the new information practices. We suggest that you check the Site periodically if you are concerned about how your information is used.

We implement security measures designed to protect your information from unauthorized access. Your account is protected by your account password and we urge you to take steps to keep your personal information safe by not disclosing your password and by logging out of your account after each use. We further protect your information from potential security breaches by implementing certain technological security measures including encryption, firewalls and secure socket layer technology. However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software. By using our Service, you acknowledge that
you understand and agree to assume these risks. All archived credit card information is maintained in a secure and safe environment.

You have the right at any time to prevent us from contacting you for marketing purposes. When we send a promotional communication to a user, the user can opt out of further promotional communications by following the unsubscribe instructions provided in each promotional e-mail. You can also indicate that you do not wish to receive marketing communications from us in the “Settings” section of the Site. Please note that notwithstanding the promotional preferences you indicate by either unsubscribing or opting out marketing communications,we may continue to send you administrative emails including, for example, periodic updates to our Privacy Policy.

Users can provide or withdraw consent to the use of Cookies and other identifiers by updating your preferences via the relevant consent-preferences widget accordingly, if available.

Additionally, Users can manage preferences directly from within their own device settings and prevent – for example – the storing of third-party Identifiers. It is also possible, via relevant browser or device features, to delete previously stored Identifiers, including those used to remember the User’s initial consent. Users can, for example, find information about how to manage Identifiers in the most commonly used browsers at the following addresses: Google Chrome, Mozilla Firefox, Apple Safari and Microsoft Internet Explorer.

With regard to any identifiers stored by third parties, Users can manage their preferences and withdraw their consent by clicking the related opt-out link (where provided), by using the means indicated in the third party’s privacy policy, or by contacting the third party.

Notwithstanding the above, Users are hereby informed that they may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Company thus recommends that Users make use of these resources in addition to the information provided in this document.

As part of the Service, we may provide links to or compatibility with other websites or applications. However, we are not responsible for the privacy practices employed by those websites or the information or content they contain. This Privacy Policy applies solely to information collected by us through the Site and the Service. Therefore, this Privacy Policy does not apply to your use of a third party website accessed by selecting a link on our Site or via our Service. To the extent that you access or use the Service through or on another website or application, then the privacy policy of that other website or application will apply to your access or use of that site or application. We encourage our users to read the privacy statements of other websites before proceeding to use them.

The Company reserves the right to change this policy and our Terms of Service at any
time. We will notify you of significant changes to our Privacy Policy by sending a notice to the primary email address specified in your account or by placing a prominent notice on our site. Significant changes will go into effect 30 days following such notification. Non- material changes or clarifications will take effect immediately. You should periodically check the Site and this privacy page for updates.

If you have any questions regarding this Privacy Policy or the practices of this Site, please contact us by sending an email to hero@beauty-heroes.com.