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The Hero Edit


Introducing NEED-LE: Ayuna’s Groundbreaking Skincare Innovation for Luminous Skin

In the realm of skincare innovations, Ayuna unveils its latest masterpiece: NEED-LE Brightening Channeling Nectar, a groundbreaking serum designed to elevate luminosity, even out skin tone, and protect the skin’s microbiota. Aptly dubbed as “IPL in a bottle,” this transformative formula, originally introduced as ‘Terra Clara’, now finds its permanent place among the Ayuna collection, …

de Mamiel Products

Morning Intentions Ritual

As we set our intentions for a new year, we invite you to address stressed skin holistically (read: physically, emotionally and cellularly) with this heavy-lifting, Hero-powered daily ritual, featuring two of de Mamiel’s clinically proven, cortisol-fighting formulas. Try it as a ritual to start your day as instructed, or create your own with other beauty …

Ecocert Cosmos Organic Logo, Ecocert Logo, EWG Verified Badge, Made with Safe Ingredients Badge

Stamps of Approval; A Closer Look at Certifications

Not everyone can be an expert on ingredient safety, farming practices, manufacturing and packaging, and the ethical treatment of animals. But if you’re a Beauty Heroes customer, we’re guessing at least some of these things are extremely important to you, because you’ve chosen to shop a curation of brands meticulously selected for their safety and …