The Hero’s Journey

Blue Beauty | Beauty Heroes x Provenance

Busting Blue-Washing with Provenance

If you thought greenwashing was a problem, it’s safe to say there’s a whole new wave coming our way. Blue-washing, the exaggeration or fabrication of sustainability impact or actions made by a company to appeal to consumers, is rampant. Studies have identified that anywhere from 40% to 70% of sustainability claims could be exaggerated, misleading …

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Sahajan Products - Featured Image

Discover Your Skintuition with Sahajan

When founder Lisa Mattam found herself feeling concerned after catching her daughter elbow-deep in her skincare bag, slathered with her creams and serums, she had the moment of brilliance that brought us Sahajan. Calling on her Indian roots that ran deep in Ayurveda – a sacred 5,000 year old science that turns to herbs and …

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The 2022 Blue Beauty Award Winners

Over the past six months I have been working on the third annual Blue Beauty Awards in collaboration with Irina Kremin and INNOCOS. Our objective is to identify innovation in the beauty and personal care industry that is going beyond baseline sustainability to push the industry in a bluer, planet-positive direction. This can be accomplished …

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Laurel Farm

Slow Farmed Beauty, A Reverence For People + Planet

Beauty Heroes has been a proud partner of Laurel Skin for almost eight years. Because the Laurel Skin Lab and headquarters are just a few miles up the road from us, we’ve been fortunate enough to enjoy a deep connection with the brand, picking up our orders in person in most instances, enjoying visits and …

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natureofthings products

Recalibrate with natureofthings

natureofthings calls you to their modern wellness house rooted in the enduring wisdom of the natural world, where ingredients forged through fire, air, water and raw earth bring synchronicity to body, mind, spirit and the rawest of elemental beauty to skin. Every formula is informed by the inherent knowledge of nature passed down through generations and …

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Regenerative Ingredient Sourcing

Blue Beauty: Regenerative Ingredient Sourcing

Ingredient sourcing is everything. As we learn more about the toll fast beauty, fast fashion and fast food has on our environment, the full life cycle of the ingredients that make up our Hero products must come into more focus. Most Beauty Heroes brands begin with an ingredient story, and that story includes the growers, …

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