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Shop the Good Stuff
Shop the Good Stuff

New In The Beauty Store

Ursa Major Making Moves Milky Cleanser
Ursa Major

Breeze through your daily cleanse with this non-foaming, enzyme-powered facial milk, effective yet hydrating for even the driest and most sensitive skin while providing a touch of exfoliation & leaving your skin renewed & nourished.

$34 USD

Mukti Botanique Shampoo
Mukti Organics

Introducing Mukti Organics’ new Botanique Hair & Body Collection, now available exclusively at Beauty Heroes. This curated selection of bathroom staples is formulated to help achieve soft, smooth skin and hair.

$30 USD

One Love Bio-Retinol Night Serum
One Love ORganics

An innovative answer for an effective yet gentle retinol alternative that is suitable for even the most sensitive of skin types. A thoughtful blend of lactic, phytic and salicylic acid gently resurface and restore radiance.

$78 USD

Ayuna Products

Terra Viva Vivifying Skin-D Nectar

The minute Ayuna founders Begoña San Juan and Isabel Ramos shared Terra Viva with us, we knew we were experiencing something extraordinary. We also knew we had to share it with you! This ritual, featuring five Ayuna products, is a sensorial experience unlike any other. Ayuna’s transformative power lies not only in what the products …

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Doctor Rogers Skincare

Tips to Keep Eczema Away

Flakiness and eczema can happen 365 days a year, but cold winter air can make dryness even worse. Dry skin, says Heather D. Rogers, dermatologist, dermatologic surgeon, and founder & CEO of Doctor Rogers skincare, “is simply skin that does not have the optimal amount of oil and water in it. It is common to …

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Mara Skincare Products

Discover New Clean Beauty Products With MARA

With so many brands claiming to be all natural, it can be challenging for those new to clean beauty products to sort out what is actually safe and healthy for the skin versus what is not so beneficial. We want to make things easier for those trying to learn more about clean beauty to understand …

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Beauty Heroes Novato Store

Beauty Heroes

Beauty Heroes Flagship Beauty Store is a discovery-based shopping destination offering a fresh and thrilling take on healthy beauty and well-being. Visit us IRL at our Northern California store.

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We Define
Healthy Beauty

Our founder Jeannie cared about ingredients before ‘clean beauty’ and ‘green beauty’ was a thing. She prefers the term healthy beauty, defined as predominantly organic skincare, haircare bodycare and makeup that is cruelty-free, good for our bodies and safe for the environment. This means that we go beyond most clean beauty standards, excluding ingredients that are toxic to humans, requiring that they are completely biodegradable, so they won’t harm animals or pollute our fresh water or oceans.

The complexity of navigating cosmetic ingredients to this level fueled Jeannie’s passion to make it simple to discover healthy beauty through our monthly subscription, our online store and our flagship store. By working with brands with an unwavering commitment to ethical sourcing, sustainability, purity and quality, Jeannie has become the industry standard bearer on ingredient integrity, establishing Beauty Heroes as the most trusted source for healthy beauty.

Meet Our Standard

Jeannie Jarnot in the Beauty Heroes Flagship Store

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