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Free+True Balanced Being
Free+True

A barrier restoring night cream formulated to be an end-of-day reboot for skin. A synergy of haritaki fruit, rose of jericho, and niacinamide create a dewy veil of moisture so skin can recover.

$58 USD

Solara Guardian Angel
Solara

This silicone-free, skin nourishing face SPF provides a whopping SPF 50 with the feel of a milky moisturizer. A superfruit blend provides an extra boost of protection.

$56 USD

Naturally Drenched

Harness the power of cold-pressed 100% Kalahari melon seed oil. Rich in nourishing omega-6 fatty acids to help strengthen and repair, Watermelon Dreams can be used on the hair, skin or scalp.

$36 USD

Reset & Restore Retreat

The Reset & Restore Retreat

With a penchant for clean biotech, a passion for psychosomatic skincare, and a. Severance for the ancestral wisdom of their Polish roots, Oio Lab is a revelation in high-tech, high-touch skincare that sits at the intersection of innovation and tradition. Featuring ethically sourced botanicals and leading-edge bio-identical ingredients, Oio Lab leads us into the future …

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LILFOX Products

Radiance Revealed Ritual with LILFOX

From its beginning, LILFOX has pushed the boundaries of beauty artistically and scientifically, with products that combine crystal infusions, rich plant butters, groundbreaking biotech and immersive aromas in hand-crafted formulas that restore, rejuvenate and revitalize skin while transforming moods and elevating energy. As their formulations have evolved to include sophisticated emulsions that elevate our sacred …

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Blue Beauty | Beauty Heroes x Provenance

Busting Blue-Washing with Provenance

If you thought greenwashing was a problem, it’s safe to say there’s a whole new wave coming our way. Blue-washing, the exaggeration or fabrication of sustainability impact or actions made by a company to appeal to consumers, is rampant. Studies have identified that anywhere from 40% to 70% of sustainability claims could be exaggerated, misleading …

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Sahajan Products - Featured Image

Discover Your Skintuition with Sahajan

When founder Lisa Mattam found herself feeling concerned after catching her daughter elbow-deep in her skincare bag, slathered with her creams and serums, she had the moment of brilliance that brought us Sahajan. Calling on her Indian roots that ran deep in Ayurveda – a sacred 5,000 year old science that turns to herbs and …

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Beauty Heroes Novato Store

Beauty Heroes
IRL

Beauty Heroes Flagship Beauty Store is a discovery-based shopping destination offering a fresh and thrilling take on healthy beauty and well-being. Visit us IRL at our Northern California store.

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We Define
Healthy Beauty

Our founder Jeannie cared about ingredients before ‘clean beauty’ and ‘green beauty’ was a thing. She prefers the term healthy beauty, defined as predominantly organic skincare, haircare bodycare and makeup that is cruelty-free, good for our bodies and safe for the environment. This means that we go beyond most clean beauty standards, excluding ingredients that are toxic to humans, requiring that they are completely biodegradable, so they won’t harm animals or pollute our fresh water or oceans.

The complexity of navigating cosmetic ingredients to this level fueled Jeannie’s passion to make it simple to discover healthy beauty through our monthly subscription, our online store and our flagship store. By working with brands with an unwavering commitment to ethical sourcing, sustainability, purity and quality, Jeannie has become the industry standard bearer on ingredient integrity, establishing Beauty Heroes as the most trusted source for healthy beauty.

Meet Our Standard

Jeannie Jarnot in the Beauty Heroes Flagship Store

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