If you thought greenwashing was a problem, it’s safe to say there’s a whole new wave coming our way. Blue-washing, the exaggeration or fabrication of sustainability impact or actions made by a company to appeal to consumers, is rampant. Studies have identified that anywhere from 40% to 70% of sustainability claims could be exaggerated, misleading …
Formulated with tremella mushrooms, a plant-based source of hyaluronic acid, Dew Drops helps to provide a feeling of replenished moisture from deep within the skin.
This ultra-fine, twist-up precision point allows you to fill and build your most realistic brows by drawing tiny strokes that resemble individual hairs.
Cramps, aches and soreness getting in the way of a good time? Try this CBD salve, which unites powerful plant remedies long revered for topical relief and healing.
The Thrill of Discovery
Beauty Heroes delivers healthy skincare you can trust, one Hero product at a time. Live lighter and love more with our Monthly Discovery service, for as low as $39.95/mo. As a Member, you’ll enjoy a 15% savings in the Beauty Store everyday.
When founder Lisa Mattam found herself feeling concerned after catching her daughter elbow-deep in her skincare bag, slathered with her creams and serums, she had the moment of brilliance that brought us Sahajan. Calling on her Indian roots that ran deep in Ayurveda – a sacred 5,000 year old science that turns to herbs and …
Over the past six months I have been working on the third annual Blue Beauty Awards in collaboration with Irina Kremin and INNOCOS. Our objective is to identify innovation in the beauty and personal care industry that is going beyond baseline sustainability to push the industry in a bluer, planet-positive direction. This can be accomplished …
Beauty Heroes has been a proud partner of Laurel Skin for almost eight years. Because the Laurel Skin Lab and headquarters are just a few miles up the road from us, we’ve been fortunate enough to enjoy a deep connection with the brand, picking up our orders in person in most instances, enjoying visits and …
Beauty Heroes Flagship Beauty Store is a discovery-based shopping destination offering a fresh and thrilling take on healthy beauty and well-being. Visit us IRL at our Northern California store.
Our founder Jeannie cared about ingredients before ‘clean beauty’ and ‘green beauty’ was a thing. She prefers the term healthy beauty, defined as predominantly organic skincare, haircare bodycare and makeup that is cruelty-free, good for our bodies and safe for the environment. This means that we go beyond most clean beauty standards, excluding ingredients that are toxic to humans, requiring that they are completely biodegradable, so they won’t harm animals or pollute our fresh water or oceans.
The complexity of navigating cosmetic ingredients to this level fueled Jeannie’s passion to make it simple to discover healthy beauty through our monthly subscription, our online store and our flagship store. By working with brands with an unwavering commitment to ethical sourcing, sustainability, purity and quality, Jeannie has become the industry standard bearer on ingredient integrity, establishing Beauty Heroes as the most trusted source for healthy beauty.