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Behind the Scenes

Laurel Skin Compounds

Laurel Skin: Introducing Skin Compounds 

With the launch of Laurel Skin’s third compound (in a series of six), we thought it was time to pause and do a thorough introduction of this unique skincare concept. But before we dive in, it would be appropriate to briefly re-introduce the founder of the most tenured green beauty brand at Beauty Heroes. Founder …

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Products that use less plastic

Deep Cuts: 8 Ways To Use Less Plastic

We know many of you are practicing using less plastic every day of the year. But, we can’t help but take every opportunity to encourage small changes that add up to big impact. That was the intention of Rebecca Prinze-Ruiz in 2011 when she launched the first Plastic Free July campaign in Australia. Now a …

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Hydroxyapatite Toothpaste

Deep Cuts: Hydroxyapatite Toothpaste

Hydroxyapatite (aka HAp) may not be common in the oral care products at your local drugstore, but it is starting to gain popularity at dentists offices, wellness centers and of course at Beauty Heroes. All three of our oral care brands use hydroxyapatite in their toothpaste. Davids has one formula that uses the ingredient while …

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Ayuna Eye Serum

Kryptosomes: Intelligent Encapsulation by Ayuna

Finding unprecedented and ultra-advanced formulas in an oversaturated industry seems like an impossible task, but the minds behind Ayuna are not afraid to rise to a challenge. Each new formula is an effort that carries behind it never-ending hours of study with a single obsession: affirming our brand’s values until excellence is achieved. Each product …

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Maya Chia The Mane Agent™

The Mane Agent: The Long and the Short of it

Continually pushing the bounds of clean science, Maya Chia is well known for highly effective skincare, but is now gaining equal credibility for active, proven hair care products. Through extensive research and a serious commitment to perfecting their formulations, the company has cut through the clutter of the beauty landscape with solutions for some of …

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Innersense Bright Balance Collection

Innersense Listens To Their Customers

Green beauty has come a long way since the early days of Beauty Heroes. I’ve watched brands grow, evolve, follow trends, avoid trends, fail, succeed and more. Of all the ways brands can determine their next right step, their next Hero product, the best way is to listen to their customers. Creating a brand that …

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