Behind the Scenes

Beauty Heroes in Mailbox

Blue Beauty: Staying In Ship Shape

Being an eco-conscious beauty company requires that we are experts on way more than lipstick and face oil. Who would have thought that some of our disciplines would become shipping logistics, retail packaging and most recently, carbon offsets? The thing that we’ve learned is that how a company transports their product to you matters, a …

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Founder to Founder

Founder to Founder with Claire from The Clean Beauty Box I met Claire Molyneaux, Founder of The Clean Beauty Box a few years ago at a beauty event, and since then have followed her meticulous curation and perspective on clean beauty at what was originally Art of Organics, which then transitioned to The Clean Beauty …

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AYUNA TERRA, The Ultimate Green Beauty Innovation

Ayuna is one of those brands that I’ve learned to never underestimate. Time after time, they surprise me with their ability to bring to life an exciting, artisan, scientifically sound product that captures my full attention. It was a little over a year ago when the Ayuna Team introduced the concept of Terra to me …

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Jeannie Jarnot

It Takes Two to Make a Thing Go Blue: Blue Beauty, That Is

Companies and Customers Must Commit Two years ago, Project Blue Beauty started as a conversation. After a lightbulb moment at a business summit, Beauty Heroes Founder Jeannie Jarnot realized that the green beauty industry was ripe for disruption. Ingredient transparency and recyclable packaging were table stakes; more effort, intention and innovation was needed to make …

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At Pai, Skincare Is Personal

This month I’m excited to share the story behind Pai Skincare. Launched earlier this year at Beauty Heroes, Pai is known generally as the sensitive skin green beauty brand. However, that is far from the whole story, there’s so much more to this vibrant and complex skincare range manufactured in London. Pai was born 13 …

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Josh Rosebrook Is Feeling Blue

If you ask any brand founder they will tell you that creating the groundbreaking formula for their product is only a fraction of the process of bringing it to life. Stability testing, trademarking, branding, scaling, and packaging must all be perfectly executed to deliver the goods to us, the customer. For indie bands, packaging options …

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