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Behind the Scenes

Ayuna Velo [x]

The Ayuna [x] Factor

Since its initial launch, Ayuna’s Velo cream-serum has been a part of the Beauty Heroes curation delivering a uniquely textured environmental product with a luxurious experience. We’ve delivered it in our beauty discovery service and it has long enjoyed Hero-status. This year, Ayuna has leveled up its daytime Hero, advancing it into an 8-in-1 SupraSerum …

Ayuna NEED-LE

Introducing NEED-LE: Ayuna’s Groundbreaking Skincare Innovation for Luminous Skin

In the realm of skincare innovations, Ayuna unveils its latest masterpiece: NEED-LE Brightening Channeling Nectar, a groundbreaking serum designed to elevate luminosity, even out skin tone, and protect the skin’s microbiota. Aptly dubbed as “IPL in a bottle,” this transformative formula, originally introduced as ‘Terra Clara’, now finds its permanent place among the Ayuna collection, …

Ecocert Cosmos Organic Logo, Ecocert Logo, EWG Verified Badge, Made with Safe Ingredients Badge

Stamps of Approval; A Closer Look at Certifications

Not everyone can be an expert on ingredient safety, farming practices, manufacturing and packaging, and the ethical treatment of animals. But if you’re a Beauty Heroes customer, we’re guessing at least some of these things are extremely important to you, because you’ve chosen to shop a curation of brands meticulously selected for their safety and …

2023 Blue Beauty Awards

The 2023 Blue Beauty Award Winners

This September, the Blue Beauty Awards celebrated its fourth year recognizing companies that are pushing the boundaries of sustainable beauty. In 2022, Blue Beauty transitioned to a separate platform from Beauty Heroes, an effort to clarify Jeannie Jarnot’s goal of inviting the entire beauty industry to the movement. Blue Beauty has continued to partner with …