Beauty Heroes Northern California Flagship Store

For The Thrill of It

Experience Beauty Heroes at our Novato, California discovery-based shopping destination, offering a fresh and thrilling take on healthy beauty and well-being. You can count on the same conscious curation, sky-high ingredient standards and ‘Live Lighter. Love More.’ lifestyle philosophy, now IRL. Experience the ultimate way to discover healthy beauty with a holistic bespoke facial in Novato in our luxurious private treatment suite.

Beauty Heroes Novato, California Store Interior

Wellness Hospitality

Sip on botanical teas and infusions, served up on a sustainable platter to keep you chill while you shop. Avoid ‘beauty discovery overload’ with our flight of heroes service, a curated assortment of product samples for you to experience from the comfort of our beauty lounge. And book a customized facial in Novato to discover healthy beauty through curated beauty rituals.

Novato Store

Skin Services

Beauty is more than skin deep, but you’ve gotta start somewhere. Discover the transformative power of healthy beauty with a Beauty Heroes facial in our Novato store and skincare studio, uniquely crafted for maximum results and customized for you. Each facial service is intentionally priced the same so your experience is based on your skin needs, not your budget.

90 min $165
75 min $140
60 min $115

Makeup Services

Special Occassion – 45 min $60
Makeup Lesson – 60 min $80

Hospitality is a core value at Beauty Heroes. In order for us to schedule the perfect facial or waxing service for you, call to schedule your facial in Novato at 415.895.1480 or email us at

Service Menu


Join us for in-store events.
Meet brand founders, wellness experts, and more!

Upcoming Events

Meow Meow Tweet Refill Meet + Greets
Saturday, April 2nd & Saturday April 23rd, 12pm-3pm

We’re kicking off Earth Month with the inspiring + earth-loving founder of Meow Meow Tweet, Tara Pelletier who will be in-store from 12pm-3pm to inspire you to live lighter and fall in love with the refill revolution.

Bathing Culture Refill Meet + Greet
Sunday, April 24th, 11am-2pm

Meet Spencer Arnold, co-founder of Bathing Culture who will reinforce what we already know, Love for Mother Earth is rd. Come refill your Cathedral Grove Mind & Body Wash and meet the maker for some good clean fun.

Innersense Organic Beauty Hair Consultations
Additional Dates TBD

Bay Area Hairstylist and Innersense Organic Beauty Educator, Sara Jane will be on hand offering one-on-one hair consultations featuring Innersense Organic Beauty.

Stay tuned and sign up for our newsletter to stay up to date on upcoming events!

Commitment to Sustainability

To Sustainability

Sustainability is central to everything we do. We’re on a mission to use less, live lighter and love more everyday, and show that the thrill of beauty discovery is not about consumption, but transformation. From a dedicated “Blue Beauty + Lifestyle” offering to events and workshops on Everyday Sustainability, come discover all the ways to become a more conscious consumer.

Find us IRL

817 Grant Avenue, Novato, California

Less than 30 minutes North of the Golden Gate

Store Hours

Mon: Closed
Tues-Sat: 11am – 6pm
Sun: 11am – 4pm

Call with questions or to schedule services: 415 895 1480

Want to stay in the know of all the exciting things we are doing in Novato?

Sign up for our Novato Store email list to receive updates about in-store events, our Flight of Heroes offering, and more!