Receive a Pai Skincare The Impossible Glow, Champagne FREE (10 ml | $29 value) when you spend $125+ in the Beauty Store.

Beauty Heroes Northern California Flagship Store

For The Thrill of It

Experience Beauty Heroes at our Novato, California discovery-based shopping destination, offering a fresh and thrilling take on healthy beauty and well-being. You can count on the same conscious curation, sky-high ingredient standards and ‘Live Lighter. Love More.’ lifestyle philosophy, now IRL. Experience the ultimate way to discover healthy beauty with a holistic bespoke facial in Novato in our luxurious private treatment suite.

Our Skincare Service Menu (PDF)

Book a Skincare Service

Beauty Heroes Novato, California Store Interior

Beauty + Wellness Hospitality

Sip on botanical teas and infusions, served up on a sustainable platter to keep you chill while you shop. Avoid ‘beauty discovery overload’ with our flight of heroes service, a curated assortment of product samples for you to experience from the comfort of our beauty lounge. And book a customized facial in Novato to discover healthy beauty through curated beauty rituals.

Novato Store

Skin Services

Beauty is more than skin deep, but you’ve gotta start somewhere. Discover the transformative power of healthy beauty with a Beauty Heroes facial in our Novato store and skincare studio, uniquely crafted for maximum results and customized for you. Each facial service is intentionally priced the same so your experience is based on your skin needs, not your budget.

90 min $175
75 min $155
60 min $135

NEW! The Face Lift $99

Makeup Services

Special Occassion – 45 min $75
Makeup Lesson – 60 min $85

Waxing Services

Brow - $35
Lip – $20
Chin – $20
Lip + Chin – $30
Full Face – $75

Tinting Services

Lash – $40
Brow – $40
Lash + Brow  – $75

Hospitality is a core value at Beauty Heroes. In order for us to schedule the perfect facial or waxing service for you, call to schedule your facial in Novato at 415.895.1480 or email us at

Holistic Skincare Service Menu (PDF)

Book a Skincare Service


Join us for in-store events.
Meet brand founders, wellness experts, and more!

Upcoming Events:


Stay tuned and sign up for our newsletter to stay up to date on upcoming events!

Commitment to Sustainability

To Sustainability

Sustainability is central to everything we do. We’re on a mission to use less, live lighter and love more everyday, and show that the thrill of beauty discovery is not about consumption, but transformation. From a dedicated “Blue Beauty + Lifestyle” offering to events and workshops on Everyday Sustainability, come discover all the ways to become a more conscious consumer.

Find us IRL

817 Grant Avenue, Novato, California

Less than 30 minutes North of the Golden Gate

Store Hours

Mon: Closed
Tues-Sat: 11am – 6pm
Sun: 11am – 4pm

Special Holiday Hours
Monday, December 18th: 10am-5pm
Tuesday, December 19th: 11am-7pm
Wednesday, December 20th: 11am-7pm
Thursday, December 21st: 11am-7pm
Friday, December 22nd: 11am-7pm
Saturday, December 23rd: 11am-7pm

Sunday, December 24th: 10am-2pm
Monday, December 25th: CLOSED

Tuesday, December 26th: 11am-4pm
Wednesday, December 27th: 11am-4pm
Thursday, December 28th: 11am-4pm
Friday, December 29th: 11am-4pm
Saturday, December 30th: 11am-4pm

Sunday, December 31st: CLOSED
Monday, January 1st: CLOSED


Call with questions or to schedule services: 415 895 1480

Book a Skincare Service

Want to stay in the know of all the exciting things we are doing in Novato?

Sign up for our Novato Store email list to receive updates about in-store events, our Flight of Heroes offering, and more!