Beauty + Wellness Hospitality
Sip on botanical teas and infusions, served up on a sustainable platter to keep you chill while you shop. Avoid ‘beauty discovery overload’ with our flight of heroes service, a curated assortment of product samples for you to experience from the comfort of our beauty lounge. And book a customized facial in Novato to discover healthy beauty through curated beauty rituals.

Skin Services
Beauty is more than skin deep, but you’ve gotta start somewhere. Discover the transformative power of healthy beauty with a Beauty Heroes facial in our Novato store and skincare studio, uniquely crafted for maximum results and customized for you. Each facial service is intentionally priced the same so your experience is based on your skin needs, not your budget.
90 min $175
75 min $155
60 min $135
NEW! The Face Lift $99
Makeup Services
Special Occassion – 45 min $75
Makeup Lesson – 60 min $85
Waxing Services
Brow - $35
Lip – $20
Chin – $20
Lip + Chin – $30
Full Face – $75
Tinting Services
Lash – $40
Brow – $40
Lash + Brow – $75
Hospitality is a core value at Beauty Heroes. In order for us to schedule the perfect facial or waxing service for you, call to schedule your facial in Novato at 415.895.1480 or email us at novatostore@beauty-heroes.com
Holistic Skincare Service Menu
Events
Join us for in-store events.
Meet brand founders, wellness experts, and more!
Upcoming Events:
Innersense Consultations
Saturday, September 23rd |12-4pm
Come on down and meet Bay Area Hairstylist and Innersense Organic Beauty Educator Sara Jane Diaz who will give you a thorough hair consult. She’ll walk you through your hair challenges, give you a quick hair refresh and share healthy haircare tips tailored to your specific hair needs. Plus, you’ll take home a special gift with purchase. Book now.
8 Days Mini Hand Treatments & Consultation
Saturday, September 30th |11am-4pm
Join 8 Days Founder, Rose, for a FREE luxurious hand massage and treatment featuring their best-selling products to completely revive your hands. All purchases will include a FREE, full-size Joy Ritual Spray ($24 value)! Come visit!
Cheekbone Beauty Meet & Greet
Wednesday, October 4th | 11am-1pm
Come on down and meet Cheekbone Beauty Founder, Jenn Harper for a one-on-one consultation. Learn more about the brand and take home an exclusive gift with purchase. No appointment necessary.
True Botanicals Mini Facial
Saturday, October 14th | 12-5pm
True Botanicals Lead Educator, Katie Krikorian, is back offering 30 minute mini facial treatments. Learn more about True Botanicals newest product launches and take home a special gift with purchase. Call 415.895.1480 to book your appointment.
Stay tuned and sign up for our newsletter to stay up to date on upcoming events!

Commitment
To Sustainability
Sustainability is central to everything we do. We’re on a mission to use less, live lighter and love more everyday, and show that the thrill of beauty discovery is not about consumption, but transformation. From a dedicated “Blue Beauty + Lifestyle” offering to events and workshops on Everyday Sustainability, come discover all the ways to become a more conscious consumer.
Find us IRL
817 Grant Avenue, Novato, California
Less than 30 minutes North of the Golden Gate
Store Hours
Mon: Closed
Tues-Sat: 11am – 6pm
Sun: 11am – 4pm
Call with questions or to schedule services: 415 895 1480
Want to stay in the know of all the exciting things we are doing in Novato?
Sign up for our Novato Store email list to receive updates about in-store events, our Flight of Heroes offering, and more!