Get a free Indie Lee Retinol Alternative Cream ($72 value) with orders $125+.

Beauty Heroes Northern California Flagship Store

For The Thrill of It

Experience Beauty Heroes at our Novato, California discovery-based shopping destination, offering a fresh and thrilling take on healthy beauty and well-being. You can count on the same conscious curation, sky-high ingredient standards and ‘Live Lighter. Love More.’ lifestyle philosophy, now IRL. Experience the ultimate way to discover healthy beauty with a holistic bespoke facial in Novato in our luxurious private treatment suite.

Our Skincare Service Menu

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Beauty Heroes Novato, California Store Interior

Beauty + Wellness Hospitality

Sip on botanical teas and infusions, served up on a sustainable platter to keep you chill while you shop. Avoid ‘beauty discovery overload’ with our flight of heroes service, a curated assortment of product samples for you to experience from the comfort of our beauty lounge. And book a customized facial in Novato to discover healthy beauty through curated beauty rituals.

Novato Store

Skin Services

Beauty is more than skin deep, but you’ve gotta start somewhere. Discover the transformative power of healthy beauty with a Beauty Heroes facial in our Novato store and skincare studio, uniquely crafted for maximum results and customized for you. Each facial service is intentionally priced the same so your experience is based on your skin needs, not your budget.

90 min $175
75 min $155
60 min $135

NEW! The Face Lift $99

Makeup Services

Special Occassion – 45 min $75
Makeup Lesson – 60 min $85

Waxing Services

Brow - $35
Lip – $20
Chin – $20
Lip + Chin – $30
Full Face – $75

Tinting Services

Lash – $40
Brow – $40
Lash + Brow  – $75

Hospitality is a core value at Beauty Heroes. In order for us to schedule the perfect facial or waxing service for you, call to schedule your facial in Novato at 415.895.1480 or email us at

Holistic Skincare Service Menu

Book a Skincare Service


Join us for in-store events.
Meet brand founders, wellness experts, and more!

Upcoming Events:

Innersense Consultations
Saturday, September 23rd |12-4pm

Come on down and meet Bay Area Hairstylist and Innersense Organic Beauty Educator Sara Jane Diaz who will give you a thorough hair consult. She’ll walk you through your hair challenges, give you a quick hair refresh and share healthy haircare tips tailored to your specific hair needs. Plus, you’ll take home a special gift with purchase. Book now.

8 Days Mini Hand Treatments & Consultation 
Saturday, September 30th |11am-4pm

Join 8 Days Founder, Rose, for a FREE luxurious hand massage and treatment featuring their best-selling products to completely revive your hands. All purchases will include a FREE, full-size Joy Ritual Spray ($24 value)! Come visit!

Cheekbone Beauty Meet & Greet
Wednesday, October 4th | 11am-1pm

Come on down and meet Cheekbone Beauty Founder, Jenn Harper for a one-on-one consultation. Learn more about the brand and take home an exclusive gift with purchase. No appointment necessary.

True Botanicals Mini Facial
Saturday, October 14th | 12-5pm

True Botanicals Lead Educator, Katie Krikorian, is back offering 30 minute mini facial treatments. Learn more about True Botanicals newest product launches and take home a special gift with purchase. Call 415.895.1480 to book your appointment.

Stay tuned and sign up for our newsletter to stay up to date on upcoming events!

Commitment to Sustainability

To Sustainability

Sustainability is central to everything we do. We’re on a mission to use less, live lighter and love more everyday, and show that the thrill of beauty discovery is not about consumption, but transformation. From a dedicated “Blue Beauty + Lifestyle” offering to events and workshops on Everyday Sustainability, come discover all the ways to become a more conscious consumer.

Find us IRL

817 Grant Avenue, Novato, California

Less than 30 minutes North of the Golden Gate

Store Hours

Mon: Closed
Tues-Sat: 11am – 6pm
Sun: 11am – 4pm

Call with questions or to schedule services: 415 895 1480

Book a Skincare Service

Want to stay in the know of all the exciting things we are doing in Novato?

Sign up for our Novato Store email list to receive updates about in-store events, our Flight of Heroes offering, and more!