For the Thrill of It

Beauty Heroes Discovery Store

Experience Beauty Heroes at our discovery-based shopping destination, offering a fresh and thrilling take on healthy beauty and well-being. You can count on the same conscious curation, sky-high ingredient standards and ‘Live Lighter. Love More.’ lifestyle philosophy, now IRL.

Beauty Heroes Novato, California Store Interior

Wellness Hospitality

Sip on botanical teas and infusions, served up on a sustainable platter to keep you chill while you shop. Avoid ‘beauty discovery overload’ with our flight of heroes service, a curated assortment of product samples for you to experience from the comfort of our beauty lounge. And book a customized facial to discover healthy beauty through curated beauty rituals.

Novato Store

Skin Services

Beauty is more than skin deep, but you’ve gotta start somewhere. Discover the transformative power of healthy beauty with a Beauty Heroes facial, uniquely crafted for maximum results and customized for you. Each service is intentionally priced the same so your experience is based on your skin needs, not your budget.

90 min $165
75 min $140
60 min $115

Makeup Services

Special Occassion – 60 min $60
Makeup Lesson – 75 min $80

Hospitality is a core value at Beauty Heroes. Our services are currently on pause due to covid-19, but we look forward to resuming our offering when it’s safe to do so. At that time, in order for us to schedule the perfect service for you, call 415.895.1480 or email us at

Service Menu


Join us for in-store events.
Meet brand founders, wellness experts, and more!

Upcoming Events

Check back soon for upcoming events.

Commitment to Sustainability

To Sustainability

Sustainability is central to everything we do. We’re on a mission to use less, live lighter and love more everyday, and show that the thrill of beauty discovery is not about consumption, but transformation. From a dedicated “Blue Beauty + Lifestyle” offering to events and workshops on Everyday Sustainability, come discover all the ways to become a more conscious consumer.

Find us IRL

817 Grant Avenue, Novato, California

Less than 30 minutes North of the Golden Gate

Store Hours

Mon: Closed
Tues-Sat: 10am – 6pm
Sun: 11am – 4pm

Call with questions or to schedule services: 415 895 1480

Want to stay in the know of all the exciting things we are doing in Novato?

Sign up for our Novato Store email list to receive updates about in-store events, our Flight of Heroes offering, and more!

In the know

Get on our local list for everything happening at our Novato, California store.

In the Know