Aspire to Live Lighter
Living Lighter is how we describe aspiring to a less wasteful lifestyle. There is an amazing zero-waste movement happening all over the world that is so exciting to watch and be a part of. But for many, the words zero-waste feel unattainable and maybe a little off-putting. But living lighter is something we can all do. It’s an everyday practice.
We’re not here to guilt or shame one another into action. In fact, quite the opposite. Beauty Heroes was created to help you discover beauty that’s healthy for you and the environment.
When we are connected to our products and we understand what we are using on our skin, we turn routine into ritual and we savor our experience. This tends to lead to loving more and using less. Beauty Heroes is committed to creating a personal connection through education.
We slow down beauty discovery, delivering one brand, one Hero product at a time. Incorporating one new product into your routine at a time will likely inspire you to value less, but better in other areas of your life.
We take pride in taking our time. Committing to identifying one Hero product allows us enough time to properly study its ingredients, efficacy and experience, so we can share a more thoughtful experience with you. This is what sets our service apart.
It’s a jungle out there when it comes to ingredient sourcing, and the ethical brands we work with share the struggle to find effective and sustainability sourced biodegradable ingredients. We promise that each of our Hero brands source ingredients based on our shared values, and that products are crafted with only fully biodegradable ingredients.
Natural beauty has a much shorter shelf life than conventional beauty. We encourage our community to get what you need, when you need it. This helps ensure your product is fresh and at peak potency, and encourages you to buy only what you need, when you need it, instead of stocking up.
We love a good sale, but we don’t believe that a time-sensitive discount should be the motivation to buy. This is a cultural norm that we’ve all embraced, but it often leads to waste. Our Members enjoy a standing 15% discount every day, without the pressure to act fast and buy now!
Each order you receive is packed in an appropriate sized box. Our small team packs each order intentionally, using the minimal amount of packaging necessary to deliver your order safely and beautifully. Minimizing our footprint is a constant focus for us.
If philanthropy isn’t a part of your business model, you’re doing it all wrong. These words from Danielle LaPorte shifted the way we run our business, and inspired us to partner with 1% For the Planet, an organization that empowers action against the global environmental crisis. 1% of our top line revenue goes to environmental causes like 5 Gyres, One Tree Planted, The Rainforest Alliance and more.
Read more about how we aspire to Live Lighter with Blue Beauty content featuring environmental initiatives and introducing zero-waste beauty products on our blog.
To B or not to B “That is the question.” It’s already a pretty heady question, but when it comes to B Corp Beauty Brands, the question becomes ever more complex. For those of you who’ve never heard of B Corp, take a seat. We’re about to take a dive into the deep end of this …
None of us intentionally pollutes the earth. No one sets out to destroy the reefs, add to the number of plastic bottles floating in our waterways, or toss trash on our highways and in our cities. We all shudder at the thought that there are micro-particles in the water we drink and the food we …
If you’ve been following along with Beauty Heroes, you’ve noticed we’ve been continually growing our zero waste personal care category online and in our Northern California store. These are the most exciting products for me to discover right now for several reasons. Professionally and personally, I love the joy of finding a product that really …
Look at most beauty and personal care product ingredient lists, and you’ll find shea butter somewhere on them. It’s an incredibly versatile ingredient, full of essential fatty acids and vitamins and easy to grow. But, like most natural resources, not all shea is created equal, not by a long shot. Enter Naa-Sakle Akuete, the Founder …
