How Can We Live Lighter & Love More?

Living Lighter is how we describe aspiring to a less wasteful lifestyle. There is an amazing zero-waste movement happening all over the world that is so exciting to watch and be a part of. But for many, the words zero-waste feel unattainable and maybe a little off-putting. But living lighter is something we can all do. It’s an everyday practice.

We’re not here to guilt or shame one another into action. In fact, quite the opposite. Beauty Heroes was created to help you discover beauty that’s healthy for you and the environment.

Live Lighter. Love More.

Here Are the Ways Beauty Heroes Helps You Live Lighter


When we are connected to our products and we understand what we are using on our skin, we turn routine into ritual and we savor our experience. This tends to lead to loving more and using less. Beauty Heroes is committed to creating a personal connection through education.

Slow Down, Savor More

We slow down beauty discovery, delivering one brand, one Hero product at a time. Incorporating one new product into your routine at a time will likely inspire you to value less, but better in other areas of your life.

Less But Better

We take pride in taking our time. Committing to identifying one Hero product allows us enough time to properly study its ingredients, efficacy and experience, so we can share a more thoughtful experience with you. This is what sets our service apart.

Sustainable Ingredients

It’s a jungle out there when it comes to ingredient sourcing, and the ethical brands we work with share the struggle to find effective and sustainability sourced biodegradable ingredients. We promise that each of our Hero brands source ingredients based on our shared values, and that products are crafted with only fully biodegradable ingredients.

Get What You Need When You Need It

Natural beauty has a much shorter shelf life than conventional beauty. We encourage our community to get what you need, when you need it. This helps ensure your product is fresh and at peak potency, and encourages you to buy only what you need, when you need it, instead of stocking up.

Standing Discount Vs. A Sale

We love a good sale, but we don’t believe that a time-sensitive discount should be the motivation to buy. This is a cultural norm that we’ve all embraced, but it often leads to waste. Our Members enjoy a standing 15% discount every day, without the pressure to act fast and buy now!

One Size Doesn't Fit All

Each order you receive is packed in an appropriate sized box. Our small team packs each order intentionally, using the minimal amount of packaging necessary to deliver your order safely and beautifully. Minimizing our footprint is a constant focus for us.

About The Top 1%

If philanthropy isn’t a part of your business model, you’re doing it all wrong. These words from Danielle LaPorte shifted the way we run our business, and inspired us to partner with 1% For the Planet, an organization that empowers action against the global environmental crisis. 1% of our top line revenue goes to environmental causes like 5 Gyres, One Tree Planted, The Rainforest Alliance and more.

Live Lighter. Love More.

Read more about how we aspire to Live Lighter with Blue Beauty content featuring environmental initiatives and introducing zero-waste beauty products on our blog.

Naa Sakle Akuete

Project Blue Beauty: The Leader in Shea

Look at most beauty and personal care product ingredient lists, and you’ll find shea butter somewhere on them. It’s an incredibly versatile ingredient, full of essential fatty acids and vitamins and easy to grow. But, like most natural resources, not all shea is created equal, not by a long shot. Enter Naa-Sakle Akuete, the Founder …

Read More

Green Beauty Facial Essences

The 411 on Green Beauty Essences

Clever marketing may lead you to believe there are dozens, if not hundreds, of skin issues that need to be uniquely addressed with specific products. But, in truth, our most troublesome skin concerns – from dullness to dryness – are mostly due to dehydration. When done properly and consistently, hydration is our secret weapon to …

Read More

Zero Waste Beauty Swap

Project Blue Beauty: Your Live Lighter Shopping List

If you’re reading this, chances are you’ve already started your healthy beauty journey, and because it feels so good (and looks so good on you!), you’re looking for more ways to clean your routine. You’ve likely already discovered the skin benefits of switching to clean skincare. You’ve discovered, to your astonishment, that the color payoff …

Read More

Project Blue Beauty: When Negative Is Positive

Project Blue Beauty: Plastic Negative Is Positive

We’ve been talking about reducing plastic consumption for years, but this year, the conversation reached a climax. We know that it takes village, but we believe the credit is yours. It’s all of you conscious beauty consumers who have pushed for more transparency, kept the conversation alive and ultimately put your money where your values …

Read More

Read More