Aspire to Live Lighter
Living Lighter is how we describe aspiring to a less wasteful lifestyle. There is an amazing zero-waste movement happening all over the world that is so exciting to watch and be a part of. But for many, the words zero-waste feel unattainable and maybe a little off-putting. But living lighter is something we can all do. It’s an everyday practice.
We’re not here to guilt or shame one another into action. In fact, quite the opposite. Beauty Heroes was created to help you discover beauty that’s healthy for you and the environment.
When we are connected to our products and we understand what we are using on our skin, we turn routine into ritual and we savor our experience. This tends to lead to loving more and using less. Beauty Heroes is committed to creating a personal connection through education.
We slow down beauty discovery, delivering one brand, one Hero product at a time. Incorporating one new product into your routine at a time will likely inspire you to value less, but better in other areas of your life.
We take pride in taking our time. Committing to identifying one Hero product allows us enough time to properly study its ingredients, efficacy and experience, so we can share a more thoughtful experience with you. This is what sets our service apart.
It’s a jungle out there when it comes to ingredient sourcing, and the ethical brands we work with share the struggle to find effective and sustainability sourced biodegradable ingredients. We promise that each of our Hero brands source ingredients based on our shared values, and that products are crafted with only fully biodegradable ingredients.
Natural beauty has a much shorter shelf life than conventional beauty. We encourage our community to get what you need, when you need it. This helps ensure your product is fresh and at peak potency, and encourages you to buy only what you need, when you need it, instead of stocking up.
We love a good sale, but we don’t believe that a time-sensitive discount should be the motivation to buy. This is a cultural norm that we’ve all embraced, but it often leads to waste. Our Members enjoy a standing 15% discount every day, without the pressure to act fast and buy now!
Each order you receive is packed in an appropriate sized box. Our small team packs each order intentionally, using the minimal amount of packaging necessary to deliver your order safely and beautifully. Minimizing our footprint is a constant focus for us.
If philanthropy isn’t a part of your business model, you’re doing it all wrong. These words from Danielle LaPorte shifted the way we run our business, and inspired us to partner with 1% For the Planet, an organization that empowers action against the global environmental crisis. 1% of our top line revenue goes to environmental causes like 5 Gyres, One Tree Planted, The Rainforest Alliance and more.
Read more about how we aspire to Live Lighter with Blue Beauty content featuring environmental initiatives and introducing zero-waste beauty products on our blog.
If you thought greenwashing was a problem, it’s safe to say there’s a whole new wave coming our way. Blue-washing, the exaggeration or fabrication of sustainability impact or actions made by a company to appeal to consumers, is rampant. Studies have identified that anywhere from 40% to 70% of sustainability claims could be exaggerated, misleading …
Over the past six months I have been working on the third annual Blue Beauty Awards in collaboration with Irina Kremin and INNOCOS. Our objective is to identify innovation in the beauty and personal care industry that is going beyond baseline sustainability to push the industry in a bluer, planet-positive direction. This can be accomplished …
Beauty Heroes has been a proud partner of Laurel Skin for almost eight years. Because the Laurel Skin Lab and headquarters are just a few miles up the road from us, we’ve been fortunate enough to enjoy a deep connection with the brand, picking up our orders in person in most instances, enjoying visits and …
Ingredient sourcing is everything. As we learn more about the toll fast beauty, fast fashion and fast food has on our environment, the full life cycle of the ingredients that make up our Hero products must come into more focus. Most Beauty Heroes brands begin with an ingredient story, and that story includes the growers, …
