Tomorrow is Earth Day 2024, a day I think of as a day to build awareness that we (humanity) must be aware of the health of our planet. If you already recognize or celebrate Earth Day, and you are a Beauty Heroes customer, then you are probably already in the ‘Earth Day is Every Day’ …
This September, the Blue Beauty Awards celebrated its fourth year recognizing companies that are pushing the boundaries of sustainable beauty. In 2022, Blue Beauty transitioned to a separate platform from Beauty Heroes, an effort to clarify Jeannie Jarnot’s goal of inviting the entire beauty industry to the movement. Blue Beauty has continued to partner with …
We know many of you are practicing using less plastic every day of the year. But, we can’t help but take every opportunity to encourage small changes that add up to big impact. That was the intention of Rebecca Prinze-Ruiz in 2011 when she launched the first Plastic Free July campaign in Australia. Now a …
It’s 2023 and Silicones still take a prominent position in beauty products from clean to conventional, they’re everywhere. It’s estimated that the annual production of cosmetic silicones has reached 8-10 million tons per year. What was once considered a neutral issue has now become a significant environmental concern. It’s rare that an environmental issue can …
Beauty Heroes vision is to help you Live Lighter, Love More. One of the ways we do that is by getting educated, staying up-to-date and educating our community about beauty packaging. We all WANT to live lighter on this planet, and we hope to give you the resources to address the HOW. If you’ve been …
If you thought greenwashing was a problem, it’s safe to say there’s a whole new wave coming our way. Blue-washing, the exaggeration or fabrication of sustainability impact or actions made by a company to appeal to consumers, is rampant. Studies have identified that anywhere from 40% to 70% of sustainability claims could be exaggerated, misleading …
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