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Our Mission

Beauty you can trust delivered one Hero product at a time.

Through our monthly Discovery service, curated online Beauty Store and new Northern California-based Discovery Store, Beauty Heroes® is your destination for healthy beauty discovery.
Ingredient Integrity


Beauty Heroes currently holds the most rigorous ingredient standard in the industry, a responsibility we take very seriously. The products we select are formulated with the highest quality, mostly natural, organic, biodynamic and wild-harvested ingredients that have been ethically sourced by companies who care about your health and the health of our planet. Our vetting process ensures only products of the highest integrity make the cut. Discover more about our Ingredient Standard.

Read our Ingredient Standard

the Cut

We believe that everyone, everywhere, should have access to healthy beauty. For those who love the thrill of discovery, we offer a monthly Discovery subscription-based service that delivers one Hero product, plus Sidekicks, to your door each month. For those who want to explore more than just skincare, we offer monthly Limited Edition Discoveries featuring Hero-worthy color, haircare and lifestyle picks. Of course, our virtual doors are open 24/7 with an offering of more than 110 healthy beauty and wellness brands. And, our flagship Beauty Heroes store in Northern California features an exciting curation of truly healthy beauty.

While our offering is vast, our standards are high. Of the hundreds of products we test each year, only twelve seasonally-appropriate products will be selected to take the Hero spotlight each month, and only a handful more will be featured in our Limited Edition Discoveries. Rest assured that each product available at Beauty Heroes is of the highest quality and meets our stringent criteria:


Beauty Heroes celebrates intentional craftsmanship. It begins with responsible ingredient sourcing and often involves handpicking and hand-blending small batches, available in limited quantities to ensure the highest quality. True craftsmanship is something that must be felt to be understood. When a Hero product is made with intention, we can feel it all the way back to the source.

Formula Efficacy

While we are always excited to discover unique ingredient combinations and breakthrough delivery systems, we’re equally impressed by simple efficacy. You’ll know a Hero product by the remarkable results seen on the skin.

Unparalleled Luxury

Our Hero product selections prove that nature delivers the ultimate luxury. We identify products that help you create an exquisite experience, inviting ritual into everyday beauty routines.

Meet Jeannie

Longtime spa director and healthy beauty expert, Jeannie Jarnot, is on a mission to deliver beauty you can trust, one Hero product at a time. After uncovering the prevalence of toxic ingredients in the spa industry – and how they might have contributed to her own infertility – Jeannie began her quest to make healthy beauty the rule rather than the exception. The complexity of navigating cosmetic ingredients only fueled her passion to make it simple to discover safe, effective and luxurious skincare. Today, as the founder of Beauty Heroes, Jeannie brings a lifetime of beauty, wellness and ritual to her company and her customers, delivering healthy beauty through the thrill of Discovery.

Jeannie Jarnot, Founder of Beauty Heroes

By working only with brands who have an unwavering commitment to ethical sourcing, purity and quality, she has become the industry standard bearer on ingredient integrity, establishing her company as the most trusted source for healthy beauty.

Jeannie works directly with brand founders to hand select, test and approve each product featured by Beauty Heroes. Yet, Jeannie’s curation process is more than skin deep; she is passionate about championing progressive brands that make sustainability and waste reduction central to their business model. Feeling called to have a deeper conversation about beauty and wellness for people and the planet, Jeannie pioneered Blue Beauty, a platform to connect conscious consumers (that’s you!) with beauty brands that are going from ‘green’ to ‘blue’, shining a spotlight on brands that are not just minimizing their environmental footprint, but actually leaving the planet better than they found it. Beauty Heroes is walking the talk and embracing Blue Beauty through its partnerships with rePurpose Global, Provenance® and Shopify Planet. This collaboration was the inspiration behind Beauty Heroes’ first lifestyle products – glass straws and eco-luxurious utensil sets, available in the Beauty Store. Jeannie takes a 360° look at the products she curates for Beauty Heroes, ensuring ethical sourcing, conscious packaging and brand values are carefully considered. Though Blue Beauty, Jeannie and her team celebrate initiatives, share best practices and inspire action.

Jeannie Jarnot

Through monthly Discoveries, Master Classes, talks, blogs and books, Jeannie continues to discover new ways to educate, inspire and empower us with the knowledge and resources we need to “Live Lighter. Love More.” She lives in Northern California with her husband and young son.

Live Lighter. Love More.