Project Blue Beauty

Project Blue Beauty

The tides have turned in the beauty industry, and the focus has shifted from “being green” to “going blue”.

Welcome to Project Blue Beauty, a platform to spotlight the brands that are using their business to create a better, bluer planet. Green initiatives, like recycling and using sustainable supplies, are important steps to creating a more eco-friendly business. Blue initiatives take it a step further. They are intentional actions to positively impact not only the business, but the community, oceans, air and planet at large. Project Blue Beauty connects you with brands and informs you of their blue initiatives, from reduced packaging to ingredient transparency to environmental philanthropy.

Our Founder Jeannie Jarnot realized that many green beauty brands were already taking action to go blue and give back to our precious planet. And Project Blue Beauty is a way we can celebrate these initiatives, share best practices and inspire even more action. Beauty Heroes is embracing Blue Beauty in ways big and small. Our partnership with 5 Gyres inspired us to launch glass straws and eco-luxurious utensil sets in our Beauty Store, include plastic free tips in our monthly brochures, as well as actively minimize the amount of 100% recyclable packaging our customers receive with their online orders from our in-house fulfillment center. This is just the beginning! Discover what our clean beauty brands are doing every day to be beyond being green and go blue!

Agent Nateur

Agent Nateur sources nearly all of our ingredients in Europe, not only for their superior quality, but because the ingredients are non-GMO, wild crafted or organic. They have a close relationship with all of their farmers and visit their farms to make sure they are not using any pesticides on their crops. They don’t use inner components in any of their boxes and are in the process of switching half of their products to glass packaging. Because of their cool climate in their production facility, they don’t use any air-conditioning or fans. Agent Nateur donates to holistic breast cancer foundations as well as HealthCorps, whose mission is to teach high school students the importance of eating organic and meditating.

Au Naturale

Au Naturale keeps their supply chain and operations close, with a keen eye on product integrity and sustainability throughout their entire company. They choose to work with local businesses and empower their community and minimize the carbon footprint that comes with shipping raw ingredients. They strive to source packaging locally; and their boxes, displays, labels and literature are printed a few miles from their office. Their boxes tell a story of sustainability with their raw paper pulp sourced in Wisconsin, that was process in a facility using 70% recycled pulp content. The print on their boxes is soy, a cleaner alternative to industry inks. Their commitment to sustainability has a wide reach, as so do the local and national organization they partner with. Palm Done Right, the Wisconsin League of Conservation Voters and The Nature Conservancy are among the many groups they work with. Conservation and Clean Water initiatives are their favorite efforts to support.


Axiology organic ingredients whenever possibly, and some ingredients they use, such as shea butter and moringa oil, come from small, fair trade farms in Africa. Their box packaging is made from a women-run, women-owned company where paper trash is collected from the island of Bali and hand recycled and turned into boxes. This prevents trash build up and offers jobs to women in a developing country. They partner with a local furniture company who gifts them the packing material that their furniture comes in, so it can be reused, and they don’t have to buy new materials. They are strictly palm oil free, and give back to the Orangutan Foundation, as well as other animal welfare organizations.


Ayuna looks for suppliers who implement processes that are respectful of the environment and the social communities involved. All of the ingredients they use are from renewable sources, and anytime possible they source ingredients with origins native to their local surrounding. In an effort to conserve water, Ayuna uses water directly obtained from organic lemons, which goes through its own natural filtration process and actually provides benefits to the skin. Ayuna’s boxes are sturdy and reusable as well as recyclable and made with and recycled materials. They use clean processes – free from solvents or reagents – that may be harmful or problematic to the environment and that do not generate waste. The first step to a sustainable and responsible consumption is to use only what is necessary - the essence behind their LESS IS BEAUTY philosophy, and which they apply to every facet of their business. For example, with their ingredients, they only use those that are essential for the desired function – nothing superfluous or unnecessary – and whenever possible they seek the multifunctionality of an ingredient.

Beauty Chef

Beauty Chef sources primarily organic ingredients and many of their products are certified Australian Certified Organic (ACOAs their products are food-based, they continue to ensure that they make the best choice possible when it comes to food packaging guidelines while ensuring that all packaging can be recycled. The Beauty Chef office focuses on reducing plastic consumption and has a rigorous recycling program around waste paper and cardboard, soft plastics, hard plastic, glass and food. In their office they also use natural cleaning and personal care products, and any damaged stock is donated to local woman’s shelters.


David’s Toothpaste is proud to source 98% of their ingredients from the United States. Their packaging is fully recyclable, and any paperboard packaging used is from suppliers using sustainable forestry practices. The company who supplies their paperboard packaging generates all of their electricity from windfarms to offset their carbon footprint, as well as David’s warehouse, which utilizes all-natural lighting to reduce their need for electricity. They are partnered with the Environmental Working group, and a portion of all sales promote global environmental and product safety causes.

Dope Naturally

Dope Naturally’s ingredients are 100% organic and double tested for contamination. When sourcing ingredients, they only work with suppliers that value the quality of each ingredient as much as they do. Dope Naturally products are packaged in PET recyclable canisters. They produce all of their blends in a solar powered facility in sunny California. They don’t use any paper brochures, postcards or business cards to save paper. They also donate to several environmental and animal protection agencies.

Doctor Rogers

Doctor Rogers responsibly sources all plant-based, gluten-free and vegan ingredients. Their packaging is all recyclable, and plastic is avoided whenever possible. If plastic is used, they use plastics that are recyclable and free of BPA and phthalates. They believe in ethical employment values, philanthropic initiatives and the importance of women owned businesses. All products are made in the USA by a family owned business in the Midwest. They are working with a few non-profits to protect the world we live in. Combatting the accumulation of plastic and synthetic ingredients in our waterways are their favorite efforts to support.


Honua supports as many small local Hawaiian farmers as possible who practice sustainable farming by nature and tradition. They donate to programs that reforest our native plants such as the Hawaiian Legacy Reforestation Initiative and Hoa ‘Aina O Makaha, and don’t source any of their ingredients from these specific groups, allowing these native plants to flourish and stay in nature. They use compostable packaging that is made with vegetable ink and wind energy, and their packaging was also designed as an origami style folding box, to eliminate the need for toxic glues. They use recyclable glass bottles with silk screened printing rather than plastic, with paper labels, and include all of their marketing info on their packaging to minimize printable brochures. Honua uses solar power energy to provide power, and uses the sun for infusion techniques when possible, along with hand pumping and filling.

Hope Gillerman

Hope Gillerman sources only certified organic essential oils, and in some cases, wild-crafted essential oils from all over the world. They have initiated a plan to offer re-useable, organic cotton outer packaging (envelopes) for all of their products, a project which involves a collaboration with an inspiring fabric maker in Mumbai, India. The fabric maker is reclaiming flowers that are brought to the Hindu Temples of Ganesha and blessed during the weekly ceremony. The flowers would normally be disposed of at the end of the ritual. Once the temple-blessed flowers are gathered they are rolled up in to a cotton bundle and steamed, releasing not just the pigment from the flowers but trace amounts of the essential oil into the fabric. They reuse shipping materials whenever possible and ship using cornstarch peanuts. They offset all UPS shipments with Wind power. They supply “Lipstick Angels” who take care of women in the cancer infusion centers, with Sleep Remedy, Stress Remedy and Chest Remedy to help the patients. They also support Film4Future - another brilliant non-profit dedicated to teaching inner city kids the art of filmmaking and how to discover their passions, so that they can get jobs in Hollywood - a world that would normally be beyond their reach.


The cotton Ikeuchi sources for their products is certified grown without agricultural chemicals or chemical fertilizers through a social project that supports independence for farmers in disadvantaged communities. They choose wind power as a way of promoting renewable energy and helping curb climate change. In 2002 they became the first 100% wind powered factory in Japan. In order to make towels that are safe for babies and do not fade in the wash, they use reactive dyes that are free of heavy metals. Ikeuchi towels comply with class 1 of the international OEKO-TEX standard 100 which proves they are completely safe for babies and small children. Their colorful organic is created through ozone bleaching methods which use far less chemicals and energy than common scouring and bleaching methods. Ikeuchi donates 1 well/year to the farmers of Tanzania to improve and support the living conditions of the local farmers.

Inlight Beauty

Inlight Beauty uses 100% certified organic and fair-trade ingredients, which alone is impressive. The wooden spatulas that accompany their products are handcrafted in India where not only are they paid a fair wage, but artisans and their families are given help with healthcare and education. 100% of Inlight Beauty’s packaging is recyclable or compostable. Employees at Inlight Beauty ‘car share’, and since their production is 80% manual, it takes longer, but results in a minimal carbon footprint. After maceration, they repurpose their herbs by adding them to local cow’s feed.

Innersense Organic Beauty

Innersense Organic Beauty is proud to source USDA Organic ingredients, and they do so with a focus on sustainable and renewable ingredient sources. They go to great lengths to source recyclable components, from bottles to tops to sprayers. They are exploring additional renewable packaging materials in partnership with The Plastics Coalition. Their products are highly concentrated and formulated with less water than conventional hair products so that each bottle of shampoo + hair care will last longer than traditional products so that we can buy less, use less and waste less.

Jane Scrivner

Jane Scrivners ingredient sourcing is 100% natural and organic where possible. 100% of their print work is on FSC certified stock (Forestry Stewardship Council Approved) meaning it is sourced from well managed forests or recycled materials. As their product range evolves, they are moving towards single wall packaging and eliminating use of ‘single use’ plastics within their business and product range. They reuse all inner packing materials received from suppliers and use low energy lighting. They source locally as much as possible and employ local businesses to work as part of their team for web design, print, bottling and packaging.

Kahina Giving Beauty

Kahina Giving Beauty sources all-natural ingredients that are certified organic whenever possible, primarily from small family farms and women’s cooperatives around the world. Their core ingredient, argan oil, is sourced from a small village high in the Anti-Atlas Mountains. Their attention to the sustainable harvesting of the argan fruit ensures the preservation of the endangered argan forest. They use recycled paper in their boxes, inserts and marketing materials, and all of their products are certified by ECOCERT. They are a family business and operate out of their home in NYC, so their company culture really reflects values as a family. They support the education of the Berber women of Morocco on safe, sustainable harvesting practices that protect the endangered argan forest. Through their fair-trade partnerships with suppliers, they have provided garbage cans throughout the village and the women’s households are now equipped with electricity for the first time. Additionally, they donate money to the High Atlas Foundation to plant trees for community run nurseries in rural Morocco. To date they have planted approximately 15,000 trees, reducing their carbon footprint while providing impoverished communities with the means to escape extreme poverty.

Kari Gran Skin Care

Kari Gran sources certified organic, wild harvested and non-GMO naturally derived ingredients wherever possible. They keep packaging minimal to reduce waste, and their giftwrapping is a reusable jute makeup bag with a recyclable or reusable ribbon. They are located in Seattle, which is already an eco-friendly and earth savvy place, but they compost any food scraps and paper towels, as well as recycle every piece of paper, cardboard, plastic, glass or metal that passes through their hands. They also are the collection point the Styrofoam received by businesses in for their office building, which then is recycled.

Khus Khus

Khus Khus only uses wild harvested, organic and non-GMO ingredients. Their secondary packaging is made from 100% post recycled content and is recyclable. They also use 100% post recycled content shipping boxes and packing materials that are all recyclable and biodegradable, and don’t use any plastic when shipping to customers or retailers. At Khus Khus, they believe that we have much to do in terms of becoming more aware as a connected society of harmful cultivation methods, the excessive use of crude oil-based plastic, and creating new methods for alternative packaging that are practical, but also made to have less impact.


LINNÉ seeks only the purest ingredients, the majority of which are either certified organic or sustainably harvested from the wild. They elect to use extraction methods that preserve plant vitality and promote bioavailability. These processes do not create contaminant residues within the product nor do they create negative byproducts to be absorbed in the waste stream or water-system. Their boxes use a mix of post-consumer waste paper and Forest Stewardship Council certified paper, printed with soy-based inks. They support charitable organizations that align with their goals and strive to limit their internal waste production as much as possible and recycle or compost everything they can no longer use. LINNÉ supports the world health and nutrition initiative as well, and overtime would like to work more closely with their farmers and suppliers to further support their wellbeing and habitat.

Maya Chia

Maya Chia uses primarily organic and wild crafted ingredients and prefers to work with farmers rather than third-party suppliers. All of their packaging is recyclable. Employees are encouraged to bring re-usable lunch containers and carpool to work. Maya Chia is the corporate sponsor of Adopt-a-Village, a grassroots organization in Guatemala that gives back to the Mayan people by building schools, teaching Spanish to enable participation in the work force, and providing the Mayan people with the knowledge and skills to practice organic and sustainable farming practices.


Orgaid new starting out that facial sheet masks needed to be individually packed and wanted it to have the lightest impact on the environment possible, so they used Kraft paper instead of plastic. In the workplace, employees focus on minimizing waste and recycling as much as possible. Other simple things include the use of environmentally friendly hand soap in our restrooms. Orgaid sheet masks are made using plant-based materials which makes them biodegradable!


OSEA sources primarily organic ingredients, but not all are certified USDA organic, as they consciously choose to support small, independent farms that follow organic farming standards but may not be able to afford the high cost of certification. Their key ingredient, seaweed, is USDA certified organic and sourced eco-sustainably. It is hand harvested in a unique method that allows the plant to regenerate within six months to a year. They are actually helping to balance the delicate marine ecosystem by harvesting Undaria Pinnatifida seaweed, as it is globally one of the most invasive species. For 22 years, they have packaged 90% of their product in glass containers. Since their launch in 1996, they have opted out of using outer box packaging and inserts to reduce carbon emissions. They give back on an ongoing basis both monetarily and via awareness campaigns to Mission Blue, an organization dedicated to protecting our oceans, Cancer Schmancer, an organization focused on prevention and early detection of cancer and,Kiss the Ground, which raises awareness that healthy soil can be a solution to our environmental crisis.


Osmia uses consciously-sourced plant materials and only pick the highest-quality ingredients without synthetic colors or fragrances. Most of their ingredients are certified organic, and they work with suppliers they know and trust, as well as with a tree-planting organization, who plants one tree for every, single order they receive in their store or website. Their palm kernel oil is sourced from countries that don’t have orangutan populations and is also certified organic and responsibly harvested. They don’t think palm-free is necessarily the best option, as the responsible palm industry is growing and provides important jobs for many communities. Palm is also an incredibly easy crop to grow, and takes up less land than most other crops, so they love to support the conscious use of palm oil and the restructuring of what has historically been a destructive industry. All of their packaging is made of recycled materials, and they reuse as many of the packing supplies they can, and only use recyclable paper or cellulose tape. Their facility was built using as many recycled and non-toxic materials as possible. They use recycled toilet paper, tissues, and paper towels, as well as compost all food scraps and recycle diligently. They have partnered with One Tree Planted, a Vermont-based non-profit organization that works with tree planting efforts in the US and internationally.


Sappho’s ingredients are all certified Organic, ECOCERT, or Cosmos rated and vegan, which is important not only for the safety of humans, but for our planet and all its other inhabitants as well. They use as much glass and metal and as little plastic as possible in their packaging, and the plastic tubes for CC creams, primers and samples are treated with a substance called biosphere, which in lab tests have shown to render that grey plastic biodegradable in a landfill in 2-5 years instead of hundreds. One of the facts they’re most proud of is that they manufacture all of their products in a zero-carbon footprint facility. At their head office they recycle, compost and reuse as much as possible, and encourage each other to consume less animal products and favor teleworking wherever it makes sense, to reduce car pollution. Over the last 8 years Sappho has supported any and all environmental groups that have asked, as well as donating $2 from the sale of every Canadian silky setting powder to the Canadian Breast Cancer Support Fund, which provides women with much needed financial support by paying their rent, electricity bills, groceries, hospital parking, babysitters, etc. while undergoing treatment. Their motto is to “get greener as we grow, because it matters to us, to our planet, people and animals!”

Siam Seas

Siam Seas believes that besides sourcing organic and wild-crafted ingredients, paying fairly, understanding the capability of each farm source, and respecting nature’s boundaries are all ways they must care beyond their customers. All of their packaging is recyclable, using soy ink and foil stamps. They do not use secondary packaging on hair care products. Besides recyclable product packaging and shipping packaging, they reuse all of the packing from farmers and suppliers. Siam Seas is working with a small group of women from Northern Thailand to teach various sustainable skills such as growing small herbs in our pesticide free garden, making gift boxes and purses from bamboo fibers, banana leaf and mulberry leaf creating jobs and teaching business that can help keep women from becoming victims of sex trafficking, which is all too common in Bangkok.

Skin Owl

Skin Owl primarily sources small batch ingredients, and works with a female farmer in Alabama who harvests, handpicks and hand dries all of their herbs from her own garden. Everything is organic, pesticide free, and sustainable. The Argan and Maqui Berry oils that Skin Owl purchases supports tribes in Morocco and Patagonia. By 2019 they will be an entirely plastic-free company, and ship using only recycled materials. Additionally, all product filling in their assembly line employs manual labor, rather than electric machinery. They make all of their products in house and hand package everything to avoid factory energy use. They give back to the ASPCA as a main focus, as well as The Gentle Barn. #CrueltyFree or bust!

Tabitha James Kraan

Tabitha James Kraan uses certified organic ingredients wherever possible, and when not possible, they have a strict policy to ensure they are harvested sustainably. Minerals are only used where a clear sustainability policy is in place and proof of fear trade and living wages are in place to ensure a fair wage and that child labor is excluded. Their core line is packed in recycled aluminum and glass bottles, which are also 100% recyclable. Their Compact range is provided with a removable (unscrew) pump and can be refilled. If plastic is used, it is sourced from 100% post-consumer recycled sources, therefor not adding any new plastic to the supply chain. Their hair salons, warehouses, offices, and studio run on 100% renewable energy sources and recycle 95% of all operational waste. They support local charities in the UK, which contribute positively to enhancing and protecting the natural world around us.

UMA Oils

UMA has a long history of providing safe and dignified employment for women, and takes great pride in the fact that local women make up over 50% of its workforce. In a country that where gender discrimination is often the norm, Uma’s progressive stance on gender equality sends a powerful, positive message that past injustice will be tolerated no more. They invest heavily in initiatives that are crucial to ensuring that women in their community are able to come to work, while balancing social expectations around their caregiving roles. They run the only Health Clinic in the village (providing free services and medication), free childcare, as well as academic scholarship funding for their children. At UMA, they believe that these initiatives are not only the “right” thing to do, but that it is impossible to create the highest quality, locally-sourced essential oils without investing in the community that makes it all possible.

Ursa Major

Ursa Major uses 98-100% naturally derived ingredients, and a high percentage of organic ingredients. They have adopted green office practices, and highly discourage disposable and take-away containers, and have invested in reusable containers for their team to use. They are a member of the Vermont Business for Social Responsibility and give back to their local and global community in any way they can.


Vapour Beauty has a self-imposed mission to use a minimum of 70% certified organic products in all of their products. The other 30% allows for vitamins, essential oils and pigments. Their primary packaging is glass and aluminum, which are both are made of recycled materials and are recyclable as well. All of their cardboard packaging is made in a wind powered plant from managed forest stock and they are printed with soy ink. They choose not to use water in any of their products, as it is too precious a commodity. Their manufacturing facility and offices are designed to take advantage of passive solar via skylights, and they use wind power to offset any additional electricity. They reuse and recycle their shipping material and recycle any business waste locally. They are located in Taos, New Mexico, and their business values are in alignment with the local community and the responsibility of lowering our impact on the environment.