When your morning skincare routine starts the moment you step out of the shower, this is where to begin. This is your Ursa Major Fresh Start Ritual — where featherlight hydration, nutrient-rich botanicals, and daily protection come together to support skin from head to toe. Each step is designed to smooth, brighten, nourish, and shield, leaving skin supple, luminous, and ready to greet the day. Introducing Ursa Major’s Golden Hour Body Serum alongside Mountain Glow Serum.
Approaching morning skincare through a whole-body lens, Ursa Major brings body care and facial care into one seamless ritual — where lightweight textures layer effortlessly and each step builds upon the last. This ritual incorporates both products from our May 2026 Discovery for a fresh, balanced start — especially for skin stepping into warmer days and more time spent outdoors.
If your morning skincare routine calls for glow that feels as good as it looks, this is your starting point. Fresh out of the shower… and into your glow.
Ursa Major | Golden Hour Body Serum
Tone & Brighten. Massage a few pumps into skin fresh out of the shower, allowing this potent body serum to fully absorb. Lightweight yet effective, this fast-absorbing formula is designed to support the appearance of smoother, more even-toned skin over time. A blend of brightening botanicals and hydrating actives works to refine the look of tone and texture while maintaining a soft finish. With continued use, skin appears brighter and more balanced.
Laurel Skin | Hydrating Elixir I
Veil & Awaken. After cleansing, mist generously over face and neck to prep skin for oils and serums while delivering lightweight, whole-plant hydration. A blend of calming botanicals like lemon balm, chamomile, and rose hydrosol helps soften the look of dryness and bring skin back into balance. Skin feels refreshed, lightly hydrated, and ready for what comes next.
Ursa Major | Mountain Glow Serum
Nourish & Revitalize. Press 1–2 pumps into clean face and neck, allowing this nutrient-dense serum to melt into the complexion. Formulated with a blend of bioactive ingredients, it delivers lasting hydration while helping improve the appearance of tone, texture, and firmness. Star-tipped lichen and honey locust seed support a more resilient-looking barrier, leaving skin smoother, more supple, and visibly radiant over time.
Solara Suncare | Guardian Angel Super Peptide Sunscreen Milk SPF 50
Shield & Smooth. Apply generously over face and neck as the final step in your morning skincare routine. Silky and fluid, this mineral sunscreen layers effortlessly while delivering high-performance daily defense. Powered by non-nano zinc oxide and advanced peptides, it helps protect against UVA and UVB rays while supporting the look of firmness and resilience. The lightweight texture leaves skin softly hydrated with a natural, healthy-looking finish.
True Botanicals | Pure Radiance Supreme Eye Cream
Firm & Illuminate. Gently tap a small amount around the eye contour, allowing the silky cream to melt into skin for a smoother, more lifted, and visibly well-rested look. Formulated with nutrient-rich botanicals and advanced actives, it helps support the delicate eye area with hydration and a soft, refined finish that layers seamlessly under makeup or SPF.
About The Brand: A longtime favorite at Beauty Heroes, Ursa Major brings a breath of fresh air to skincare. Founded in Vermont by Oliver Sweitzer and Emily Doyle after years in the conventional beauty industry, the brand was born from a simple idea: skincare should be clean, effective, and genuinely enjoyable to use every day. Inspired by the restorative power of the outdoors, Ursa Major creates forest-powered formulas that combine potent plant actives with proven modern ingredients — delivering results through simplicity, not excess.
Each formula is designed to support healthy, balanced skin without unnecessary fillers or complicated routines. Crisp textures, vibrant botanicals, and naturally refreshing aromas define the experience, turning everyday care into something that feels energizing and effortless. From head-to-toe hydration to targeted facial care, Ursa Major creates products that integrate seamlessly into real life while supporting skin that looks refreshed, smooth, and quietly radiant.
Sustainability is woven into every step of the process. As a Certified B Corporation and Plastic Negative company, Ursa Major is committed to reducing environmental impact through responsible ingredient sourcing, thoughtful packaging, and partnerships that protect the outdoor spaces that inspire its formulas.
