Choosing the perfect subscription box for you without really knowing what they offer can result in you wasting your money every month.
With every brand promising high-value products, personalization, and exclusivity, it’s easy to feel overwhelmed.
Here we will help you compare FabFitFun vs Beauty Heroes to see which approach is best for you.
What Is FabFitFun?
FabFitFun is a seasonal lifestyle subscription box.
In other words, you receive a box packed with a wide variety of products every three months.
Rather than focusing on just one niche like beauty or skincare, FabFitFun blends multiple lifestyle categories into a single box.
Each box includes items related to beauty, fashion, wellness, fitness, and home, so if you like receiving different items from both popular and emerging brands, this will definitely appeal to you. The service is especially popular in the U.S. and, like most subscription boxes, its strongest point is that the retail value is significantly higher than the cost of the box.
FabFitFun is designed to feel like a seasonal refresh.
Each box is curated to match the time of year, so you might receive cozy home goods and skincare in the winter, or fitness, travel, and self-care items in the summer.
This seasonal theme helps the box feel more intentional rather than random, which is a common complaint with many subscription services.
Take for example some of the customizable options in the 2025 summer box:
How FabFitFun Works
FabFitFun is shipped in the spring, summer, fall, and winter and each box can be personalized with 6 categories and 8 customization options.
This means you will receive a box with your essentials to kick off the new season and you can avoid accumulating tons of products that you will never use.
There are two main membership options.
An annual membership that requires you to pay upfront for all four seasonal boxes, but it comes with a lower cost per box ($64.99 per box) and perks like early access to customization and exclusive sales.
A seasonal membership, on the other hand, lets you pay per box each season, offering more flexibility and a lower commitment, though at a slightly higher price per box ($79.99).
FabFitFun is best suited for people who enjoy variety, value full-size products, and like having some control over what they receive.
Additionally, members receive exclusive discounts and access to weekly drops.
What can you find in your box?
Each FabFitFun box includes six full-size products, not samples. Items often come from recognizable or premium brands across categories such as skincare, haircare, makeup, accessories, wellness tools, fitness gear, and home décor.
Items in a FabFitFun box can range from:
- Beauty & skincare products
- Fitness gear and accessories
- Fashion items like jewelry or scarves
- Wellness and self-care items
- Home decor or kitchen gadgets
- Tech accessories
What is Beauty Heroes?
Although also a subscription box, Beauty Heroes has an entirely different focus.
Beauty Heroes is a monthly clean beauty subscription box in which you will receive 2-4 full sized products from carefully selected brands.
Unlike many other beauty boxes that may include a mix of samples and random items, Beauty Heroes centers around one featured brand each month and delivers full-size Hero products along with supporting items known as “Sidekicks,” giving you a more intentional and immersive discovery experience.
This approach allows you to really discover a brand, its benefits, and ingredients, rather than just sampling a bunch of small, unpredictable items.
Beauty Heroes is built around a commitment to healthy, clean beauty. With a rigorous ingredient standard, all products included in the beauty boxes are formulated with high-quality, organic, biodynamic, and ethically sourced ingredients.
his means the items you receive are free from many harmful chemicals and toxins often found in conventional beauty products, supporting both your personal health and environmental sustainability.
Hero products are seasonally appropriate and may include items such as skincare serums, body oils, hair care essentials, sunscreen, or other clean beauty staples.
Every box comes with detailed information about the featured brand, the products included, and the ingredients they use.
Membership also comes with additional perks beyond the monthly box itself. By subscribing, you receive a 15% discount on most items in the Beauty Heroes online store that stocks over 95 brands from around the world, a perk many use and love.
Members often also get early access to limited editions, new launches, and other offers not available to non-members.
Beauty Heroes offers flexible subscription terms, from month-by-month plans to longer 3-, 6-, and 12-month memberships. And pricing ranges from $39.95 to $45.95 per month depending on the subscription you select.
Beauty Heroes is ideal for people who are passionate about clean beauty, want to discover high-end brands they might not otherwise try, and appreciate a curated, educational experience with full-size products rather than a mix of samples.
FabFitFun vs Beauty Heroes: Which one is the best fit for you?
When comparing these two subscription boxes, there really isn’t a right answer.
The best subscription box comes down to your personal preferences, lifestyle, and if you’re more into skincare, makeup, or lifestyle products.
At the most basic level, the main difference between these two boxes is their focus and philosophy.
Beauty Heroes is a clean beauty box built around ethical, high-quality skincare and body products with a strict ingredient standard.
Beauty Heroes is a great fit if you care about ingredient transparency, natural formulations, and a slower, more intentional discovery experience rather than simply trying lots of different products.
On the other hand, FabFitFun is more of a lifestyle subscription box that blends beauty with fashion, wellness, fitness, home, and seasonal goodies.
It’s not solely focused on skincare or makeup; instead, it gives you a wide variety of full-size products across categories, so you might get anything from beauty and makeup to accessories, tech gadgets, or home décor.
This makes FabFitFun a better choice if you enjoy variety, love seasonal surprises, and want a box that feels like a little gift to yourself every few months across multiple aspects of your life. Plus, it is also very customizable.
Another difference lies in frequency and pacing.
Beauty Heroes releases boxes monthly, whereas FabFitFun sends boxes quarterly.
Pricing
When it comes to pricing, the two subscription boxes follow very different value models.
Beauty Heroes is generally cheaper on a per-box basis, especially if you are comparing a single monthly box to a full seasonal lifestyle box.
Because Beauty Heroes focuses on a small number of curated, clean beauty products from one featured brand, the cost reflects a more streamlined and intentional offering rather than volume.
This is Beauty Heroes’ pricing plan:
- $58.95 for a one-time box
- $45.95 per month for the 3-month subscription
- $41.95 per month for the 6-month subscription
- $39.95 per month for the annual subscription
FabFitFun, on the other hand, comes with a higher upfront price per box, but it also delivers a higher overall retail value.
Each seasonal box includes multiple full-size products across several categories, often adding up to a total value far beyond what you pay.
While it costs more than Beauty Heroes, many subscribers feel FabFitFun offers better value for money if they enjoy variety and use products from multiple lifestyle categories, not just beauty.
FabFitFun offers up to $250 value per box and has two pricing plan:
- $64.99 per box for the annual subscription (billed annually)
- $79.99 per box for the seasonal box (billed quarterly)
Types of products
The type and range of products included is where the difference between FabFitFun and Beauty Heroes becomes even more noticeable.
FabFitFun offers a broad mix of items, including skincare, makeup, haircare, wellness products, fashion accessories, fitness gear, and home goods.
The box often features high-end and widely recognized brands such as NARS, Fenty Beauty, Rare Beauty, Olaplex, and other popular names. This makes FabFitFun especially appealing to subscribers who like discovering mainstream or luxury brands alongside practical lifestyle items and enjoy trying a little bit of everything.
Beauty Heroes, by contrast, takes a much more intentional and philosophy-driven approach to curation.
The products typically come from emerging or niche clean beauty brands that align with Beauty Heroes’ strict ingredient standards.
Each box usually features multiple products from the same brand, carefully bundled to work together and support a cohesive skincare or body care routine.
Some brands you can find in Beauty Heroes boxes include True Botanicals, OSEA, Odacité, Reverie, Laurel Skin, or Agent Nateur.
This method helps protect the brand’s philosophy and ensures that ingredient combinations complement each other, rather than overwhelming the skin with unrelated formulas.
Basically, FabFitFun is ideal if you want variety, recognizable brands, and a lifestyle-focused experience, while Beauty Heroes is better suited for those who value clean beauty, thoughtful formulation, and a more curated, brand-deep-dive approach to skincare and body care.
Which Subscription Box Should You Choose?
In the end, both FabFitFun and Beauty Heroes offer strong value, but they are designed for very different types of subscribers.
| Feature | Beauty Heroes | FabFitFun |
|---|---|---|
| Focus | Clean beauty and skincare | Lifestyle + beauty |
| Delivery Frequency | Monthly | Quarterly (seasonal) |
| Product Type | Skincare, body care, haircare (clean beauty only) | Beauty, makeup, wellness, fashion, fitness, home |
| Brand Style | Emerging and niche clean beauty brands | Popular and high-end mainstream brands |
| Customization | Minimal (curated by brand) | High customization options |
| Typical Box Value | High-quality, brand-focused value | Up to ~$250 retail value |
| Best For | Ingredient-conscious beauty lovers | Variety seekers and lifestyle shoppers |
Beauty Heroes is ideal if you prioritize clean beauty, ingredient transparency, and mindful skincare. Its perfect if you prefer a slower, more intentional beauty routine and enjoys discovering emerging clean beauty brands.
FabFitFun, on the other hand, is better suited if you love variety and seasonal surprises. With its quarterly deliveries, broad mix of lifestyle products, and recognizable mainstream brands, it feels more like a seasonal self-care and lifestyle refresh.
If you’re ready to embrace clean and healthy beauty, take care of your skin and discover new brands, subscribe to Beauty Heroes today.
