At Beauty Heroes, we are always searching for brands that bring something meaningful to the table.
Which is why we have decided to introduce Ancient + Brave to the U.S.
Founded in the United Kingdom by Kate Prince, Ancient + Brave has built a devoted following through its unique approach to wellness and supplements.
What Is Ancient + Brave?
Ancient + Brave was founded with a simple yet powerful philosophy: combine the wisdom of traditional wellness practices with evidence-based innovation to create products that genuinely support well-being.
Rather than chasing fleeting wellness trends, the brand focuses on clinically researched ingredients and purposeful formulations designed to deliver real benefits. Every product is created to become part of a daily ritual, whether that means supporting healthy aging, resilience to stress, physical performance, cognitive function, or beauty from within.
The brand has become especially known for its bestselling True Collagen and True Creatine+ formulas, which have helped redefine how consumers think about supplements, not as quick fixes, but as foundational wellness tools.
The Philosophy Behind Ancient + Brave
The name itself reflects the brand’s guiding principle: honoring ancient wellness traditions while embracing modern scientific advancement.
This philosophy shows up in every aspect of the business, from ingredient selection to formulation design. Ancient + Brave takes a whole-body approach to wellness, recognizing that beauty, energy, cognitive function, recovery, and resilience are deeply interconnected.
Sustainability and ethical responsibility are equally important pillars of the brand.
Ancient + Brave is a Certified B Corporation, demonstrating a commitment to meeting rigorous standards for social and environmental impact. The company is also a proud member of 1% for the Planet, contributing a portion of revenue toward environmental initiatives.
Their dedication to responsible sourcing, transparency, and long-term sustainability aligns closely with the values we hold at Beauty Heroes.
Who Is Ancient + Brave Best For?
Ancient + Brave is designed for people who view wellness as an ongoing practice rather than a temporary goal.
The brand is especially appealing to wellness-focused consumers seeking clean, effective supplements backed by science.
It is a great addition to your routine especially if you’re currently dealing with stress, sleep changes, hormonal shifts, and the natural aging process, or if you’re looking for support for fitness, recovery, cognitive performance, and overall vitality.
Whether your wellness routine centers around beauty-from-within, athletic performance, stress management, or healthy aging, Ancient + Brave offers thoughtfully formulated tools to support your goals.
Why Beauty Heroes Chose ANCIENT + BRAVE
At Beauty Heroes, every product must earn its place and new additions are not taken lightly.
Taking a testing-first approach, every brand is evaluated for ingredient quality, sourcing practices, efficacy, and formulation integrity before it’s introduced to our community. Ancient + Brave impressed on every level.
Right now the supplement market is crowded with trend-driven products and marketing hype, yet Ancient + Brave stands apart through its commitment to transparency, sustainability, and functional wellness.
The formulations are intentional, the ingredients are carefully sourced, and every product serves a clear purpose.
As Beauty Heroes Founder and CEO Jeannie Jarnot explains:
“At Beauty Heroes, we’re incredibly selective about the wellness brands we bring into our community. There is no shortage of supplements on the market, but Ancient + Brave stood out for all the right reasons. I was drawn to their thoughtful approach as a female-founded, B Corp-certified company, their commitment to sourcing and manufacturing in Europe, where standards are often more rigorous, and the intelligence behind every formula.
What I appreciate most is that these products aren’t designed around trends—they’re designed around real wellness outcomes. The formulations are purposeful, beautifully crafted, and easy to incorporate into daily life. I’ve personally been using several of the products and have experienced meaningful benefits firsthand, which always gives me greater confidence in sharing a brand with our community.
Ancient + Brave reflects the kind of integrity, transparency, and quality we look for at Beauty Heroes, and we’re thrilled to introduce them to our customers.”
That commitment to quality and purpose is exactly why we’re excited to bring Ancient + Brave to Beauty Heroes.
The Ingredient Standards Behind Ancient + Brave
A closer look at the formulas reveals the level of care that goes into every product.
The brand prioritizes high-quality EU sourcing and functional ingredients with established roles in supporting wellness.
Rather than overloading formulas with unnecessary fillers or trendy additions, Ancient + Brave focuses on ingredients selected for efficacy, bioavailability, and long-term use.
You will also find products that have single (or very specific) ingredients so you’re not getting unwanted ingredients or washing down the benefits with fillers.
Across the collection, you’ll find thoughtfully chosen ingredients such as hydrolyzed collagen peptides, magnesium glycinate, taurine, KSM-66® ashwagandha, vitamin D, adaptogens, and nootropics, all integrated into formulations designed to support daily wellness rituals.
Ancient + Brave Best Supplements
In the Ancient + Brave collection, you can find a selection of 7 supplements. These are a smaller selection of our favorites.
One of the brand’s most beloved products, True Collagen features type I hydrolyzed bovine collagen sourced from EU herds and produced without growth hormones or antibiotics.
Collagen plays an important role in skin firmness, elasticity, connective tissue health, and the appearance of healthy hair and nails. The hydrolyzed peptides are selected for their bioavailability, making them easy to incorporate into a daily wellness routine.
With its neutral taste and excellent mixability, True Collagen blends seamlessly into coffee, smoothies, tea, or recipes, making daily consistency effortless.
Creatine has become one of the most researched and respected performance nutrients available, and True Creatine+ takes a comprehensive approach to supporting strength, recovery, and cognitive performance.
The formula combines creatine monohydrate with complementary ingredients including taurine, magnesium, and vitamin D to support energy production, muscle function, recovery, and overall performance.
True Creatine+ provides foundational support that extends well beyond the gym.
Magnesium plays a role in hundreds of biochemical processes throughout the body, yet many people struggle to get enough through diet alone.
Triple Magnesium+ combines three highly bioavailable forms of magnesium, including glycinate, malate, and taurate. These capsules help support relaxation, restorative sleep, stress resilience, and nervous system balance.
It’s an ideal addition to an evening wellness ritual and a favorite if you are seeking support for recovery and overall well-being.
Featuring KSM-66® ashwagandha, one of the most researched forms of this adaptogenic herb, True Ashwagandha is designed to help the body navigate everyday stress more effectively.
Adaptogens work by supporting the body’s resilience to physical and emotional stressors, and ashwagandha has become particularly valued for its ability to promote calm, balance, and overall well-being.
True Ashwagandha offers a simple way to incorporate nervous system support into a daily routine.
Hydration is one of the most overlooked aspects of wellness, yet it influences everything from energy levels to physical performance and cognitive function.
True Hydrate is designed to help support optimal hydration through a carefully crafted electrolyte formula that fits seamlessly into active lifestyles and everyday wellness routines.
This supplement combines essential electrolytes and mineral-rich ingredients that help the body maintain optimal fluid balance.
Coconut water powder provides naturally occurring electrolytes, while marine magnesium, calcium malate, potassium citrate, and pink Himalayan salt help replenish key minerals lost through daily activity.
The formula also includes chicory root inulin, a prebiotic fiber that supports gut health, an important but often overlooked component of hydration and nutrient absorption.
Welcome to the Ritual
We’re proud to welcome Ancient + Brave to Beauty Heroes and to share these thoughtfully formulated wellness essentials with our community.
Rooted in science, sustainability, and daily ritual, Ancient + Brave offers a refreshing approach to supplementation, one that prioritizes quality ingredients, responsible sourcing, and meaningful wellness outcomes over passing trends.
Beauty Heroes members receive 15% off every order, making it even easier to incorporate these wellness rituals into your routine.
Shop Ancient + Brave at Beauty Heroes and experience the power of collagen, creatine, magnesium, adaptogens, and hydration support designed for modern wellness.
