The Hero’s Journey

natureofthings products

Recalibrate with natureofthings

natureofthings calls you to their modern wellness house rooted in the enduring wisdom of the natural world, where ingredients forged through fire, air, water and raw earth bring synchronicity to body, mind, spirit and the rawest of elemental beauty to skin. Every formula is informed by the inherent knowledge of nature passed down through generations and …

Read More

Regenerative Ingredient Sourcing

Blue Beauty: Regenerative Ingredient Sourcing

Ingredient sourcing is everything. As we learn more about the toll fast beauty, fast fashion and fast food has on our environment, the full life cycle of the ingredients that make up our Hero products must come into more focus. Most Beauty Heroes brands begin with an ingredient story, and that story includes the growers, …

Read More

Bath Time With Bart

The Bath Concierge Is In

There is nothing more rewarding in the self-care department than a relaxing, mood elevating soak. And having seen the growth and evolution of the bathleisure category in the beauty space, I am ecstatic about the variety now available. I have absolutely nothing against a plain drugstore Epsom salt bath, but there is something equal parts whimsical, luxurious …

Read More

Mānuka Honey

Harvesting The Finest Mānuka Honey

From the wild coasts of New Zealand, land natives Gabrielle Mirkin and Luke Harwood felt a calling to share the magic of their Mānuka Honey with the world. From its bountiful benefits for skin to its ongoing support for health and immunity, Activist Mānuka Honey is the purest of nature’s gifts’ emollient, emulsifying, nourishing, moisturizing, softening, antibacterial, …

Read More

Alima Pure Product Collection

Blue Beauty: Alima Pure is Bathed in Blue

Kate O’Brien didn’t come from beauty. She wasn’t an industry insider or a professional makeup artist. When she founded Alima Pure, she was a busy mother and kindergarten teacher with a desire to bring more love and connection into the world. From her attic in Portland, Oregon in 2004, when the landscape of better beauty …

Read More

Earthwise Products

Earthwise Beauty is Poetry in Motion

Earthwise Beauty is poetry in motion— harnessing the holistic power of the plant kingdom in beautifully aromatic formulas to soothe and revitalize skin. Using the safest concentrations of rich essential oil extracts as active ingredients, these robust formulas deliver unique multi-layer experiences for skin. Each is a hand-crafted creation— tested, tried and teweaked— combining in …

Read More