The Hero’s Journey

Josh Rosebrook Is Feeling Blue

If you ask any brand founder they will tell you that creating the groundbreaking formula for their product is only a fraction of the process of bringing it to life. Stability testing, trademarking, branding, scaling, and packaging must all be perfectly executed to deliver the goods to us, the customer. For indie bands, packaging options …

Read More

Josh Rosebrook’s Acid Trip

Hit after hit, Josh Rosebrook consistently delivers the goods. It’s the only brand to be featured in our Monthly Discovery 5 times, and from his first Hero product to his fifth, I’ve come to recognize his distinct recipe for success. As a founder and formulator, Josh only starts down the path of new product development …

Read More

How To Keep Maskne At Bay

If you haven’t heard of it, you may be experiencing it; Maskne, it’s a thing. Officially, maskne is defined as the appearance or increase in acne, heat rash, perioral dermatitis or rosacea that results from wearing a protective face covering.  While we are 100% pro-masks, but how you wear a mask, take care of your …

Read More

How to Become an Intersectional Environmentalist

The last few weeks have been an intense time of listening, learning and awakening. As I took time to really listen in the weeks following the death of George Floyd, and the growing understanding of how I am a part of the privileged systems that need to be dismantled and rebuilt to include all people, …

Read More

The Relaunch of A Hero, Velo by Ayuna

If you’re new to Beauty Heroes, I’m excited for you to get to know one of my everyday Hero products, Velo from Ayuna. If you were with us last May, when we first introduced Velo in our monthly Beauty Discovery, this will be a welcome reintroduction. If you’re new to Beauty Heroes, I’m thrilled to …

Read More

Leahlani, the Art of “Aloha Alchemy”

Being from Hawaii myself, it’s no surprise that over the years, we’ve featured Hawaii-based and inspired artisan beauty. Hawaii is a special place on this planet, a healing place. If you’ve been there, you know. If you’ve lived there, it’s always in you. Over the past months, I’ve enjoyed getting to know Leah Klasovsky, a …

Read More