The Hero’s Journey

Alpyn Beauty

Into The Wild: Alpyn Beauty

Introducing Alpyn Beauty, a brand that embraces the unique qualities of wildcrafted botanical ingredients. The term ‘wildcrafted’ sounds earthy and natural, sure, but sourcing ingredients from the wild is a specialized practice, and one that’s been embraced and perfected by Alpyn Beauty. Not your typical wildcrafting, green beauty formulator, native Manhattanite and Founder of Alpyn …

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Krupa Koestline

Blue Beauty: The Invisible Ingredient Issue

At Beauty Heroes, we want to make sure that the ingredients in our products are all good for you as well as safe for the environment. You may not have fully considered it, but ingredients don’t only go on our skin, they wash down the drain, and in many cases enter our ecosystems. When ingredients …

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From The Tropics With Love!

Named after her great grandmother who ran the first apothecary in Cali, Columbia, Giovanna Campagna created Joaquina Botánica as a tribute to the natural beauty and self-care rituals of Latin American women. Joaquina Botánica embraces the vibrant, energetic vibe of the tropics, marrying exotic, natural botanicals with clinical actives to illuminate skin’s natural radiance. Nutrient-dense …

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How Earthwise Beauty Brings the Natural World Into Your Skincare

  Whenever a clean beauty brand goes above and beyond the industry standard to demonstrate quality products, commendable business practices, and a sincere love for the craft, we feel compelled to highlight their efforts and share their work with others. We are always excited to shine a spotlight on amazing clean beauty brands and show …

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Honua Skincare Founder Kapua Browning

Blue Beauty: Honua Returns Home

The first time I met Kapua Browning, Founder of Honua Skincare, she told me her story of why she left Hawaii with her family to live on the mainland. Having grown up in Hawaii myself, her story felt familiar and was especially relatable. She explained how hard it is for locals to thrive there, as …

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Saving Face: Perioral Dermatitis

We get a lot of skincare questions about skincare for perioral dermatitis sent to us at Beauty Heroes, sometimes accompanied with pictures and pleas for help. We always respond with product recommendations, and often a warning; skin conditions are rarely solved by just putting something ON your skin. Diet, hormones and lifestyle often underlie the most common …

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