The Hero’s Journey

YINA Co-Founders | Beauty Heroes

TCM Meets Green Beauty, Discover YINA

Good things come to those who wait. I’ve waited over three years to deliver this discovery to the Beauty Heroes community from YINA, formerly 5YINA, a Bay Area based brand that I knew was so special since we first met. Over the past few years, we’ve been fortunate to carry their Hero products at Beauty …

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Green Beauty Facial Essences

The 411 on Green Beauty Essences

Clever marketing may lead you to believe there are dozens, if not hundreds, of skin issues that need to be uniquely addressed with specific products. But, in truth, our most troublesome skin concerns – from dullness to dryness – are mostly due to dehydration. When done properly and consistently, hydration is our secret weapon to …

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Zero Waste Beauty Swap

Project Blue Beauty: Your Live Lighter Shopping List

If you’re reading this, chances are you’ve already started your healthy beauty journey, and because it feels so good (and looks so good on you!), you’re looking for more ways to clean your routine. You’ve likely already discovered the skin benefits of switching to clean skincare. You’ve discovered, to your astonishment, that the color payoff …

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FitGlow Products

Waking Up Fresh Faced in 2021 with Fitglow

I met Anna almost three years ago when we bonded over healthy beauty that performs and our common Polish heritage. At that time, she shared her struggle with Rosacea and skin redness, which led to our first Beauty Heroes Discovery in February 2018 featuring Cloud Comfort Cream as our Hero product and Redness Rescue Cream …

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Project Blue Beauty: When Negative Is Positive

Project Blue Beauty: Plastic Negative Is Positive

We’ve been talking about reducing plastic consumption for years, but this year, the conversation reached a climax. We know that it takes village, but we believe the credit is yours. It’s all of you conscious beauty consumers who have pushed for more transparency, kept the conversation alive and ultimately put your money where your values …

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AYUNA TERRA, The Ultimate Green Beauty Innovation

Ayuna is one of those brands that I’ve learned to never underestimate. Time after time, they surprise me with their ability to bring to life an exciting, artisan, scientifically sound product that captures my full attention. It was a little over a year ago when the Ayuna Team introduced the concept of Terra to me …

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