The Hero’s Journey

Behind The Innersense Relaunch

Northern California is home to many beauty entrepreneurs, but it’s not everyday I get to spend quality time with them and with their families, so I felt especially honored to be invited to the Innersense Headquarters last month. Greg and Joanne Starkman, the passionate founders behind the brand, gave Beauty Heroes the exclusive on the …

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Design your Beauty Sleep Ritual

We often reserve the term “Peak Performance” for endurance-related activities, from athletics to cognitive stamina. Particularly in our Western culture, how hard we push, and even how little we rest, has become synonymous with ambition. “Pulling an all-nighter” or “burning the candle at both ends” has become a humble brag in our society, proving that …

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Q+A WITH SARAH VILLAFRANCO FOUNDER OF OSMIA

The relationship between health and beauty continues to intrigue us, pushing us to explore and innovate in beauty and medicine. While most approach the conversation from one side or the other, Sarah Villafranco falls squarely in the middle, making one of the most fascinating people to talk to about healthy beauty. A former ER doctor-turned-beauty …

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Superfood.Supercritical.Super Skin.

Tiny but mighty, chia seed oil packs more punch than most superfoods. Chia, often seen by its Latin name salvia hispanica on skincare ingredient labels, is a species of flowering plant in the mint family. Native to Central America, it was relied on by Mayan and indigenous people as a true superfood source due to its high protein, mineral, omega and …

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Q+A WITH SUSANNE FOUNDER OF MAYA CHIA

Every Founder of an independent beauty brand has their story and it’s one of my very favorite things to be able to share it with the Beauty Heroes community. Starting a beauty company is not for the faint of heart. There is a lot of competition, it’s hard and even almost impossible to really stand …

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HOW TO MAKE 2017 A YEAR OF INSPIRATION AND CURATION

I know I’m not alone when I say that the last 12 months have been loaded with lessons, challenges and discoveries for Beauty Heroes, and for me personally. I am grateful for every last one of them. In the end, they have made us more resilient, more compassionate, and more committed to our cause: to …

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