The Hero’s Journey

The Secret’s in the Steam

Ever since I was a young girl, I saw skincare as a healer in my life. The scents, the textures, the rituals. Something about a beauty “routine” made me feel good, inside and out. Creams, oils, and masks were responsible for teaching me how to engage my senses from a very young age. Over time, …

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The ‘Queen of the Fruits’ Mangosteen

Recognized by its rich aubergine skin and loved for its succulent sweetness, Mangosteen reigns as the ‘queen of the fruits’ in India and Southeast Asia. While it may be small (only about the size of a fig), it packs a mighty punch, providing the most complete and diverse library of cancer-fighting xanthones (that’s a sexy …

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SkinOwl

Q + A with Annie Tevelin SkinOwl

Annie Tevelin is the first to tell you that when it comes to beauty, more is less. And she would know best. As a former professional makeup artist, beauty expert and the Founder of SkinOwl, Annie cut her teeth in traditional, mainstream beauty where the underlying message almost always pandered to women’s insatiable appetite for …

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Arctic Berry Cloud Milk Cream by Red Flower | Beauty Heroes®

Anatomy Of A Hero Arctic Berry Cloud Milk Cream

Ever wonder what it takes to become a Hero? Ingredient integrity, formula innovation and unparalleled sensory experience are just a few of our criteria.  Announcing our Anatomy Of A Hero Spotlight Series, a monthly series that shines the spotlight on past – but never forgotten – hero products. This month, we hop on a cloud …

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Being a Conscious Consumer: Use Less. Love More.

When I was younger, buying something – anything – always made me feel good. More was better and stuff was good and shopping gave me a buzz.  But somewhere along the way, I become a more conscious consumer. Perhaps it was one too many “instant gratification” purchases that left me feeling deflated only days later. …

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L'Amour et la Musique

Q + A with Mercedes L’amour et la musique

Beauty inspires fun and creativity, and Mercedes, the woman behind the super-popular YouTube channel, L’amour et la Musique is a prime example of this. This PhD and DJ spends her free time weaving her passion for beauty with music and candid, in-depth reviews. Earning the trust and loyalty of her audience by engaging with them …

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