If you’ve been a part of the Beauty Heroes community, and a subscriber to our monthly beauty discovery service for any length of time, you’ve watched us evolve, constantly on the search for new beauty brands that are in line with our philosophy surrounding clean beauty, blue beauty and real beauty. I like to think …
As we celebrate the second anniversary of our launch with Axiology Beauty, I am reminded that this Blue beauty brand captured my heart from the very start for its next-level commitment to sustainability. In fact, as evidenced by my original post about the this conscious lipstick line, it was indeed love at first swipe. Axiology …
It’s a Heroic story, a little beauty brand that delivers big results. This is the tale of Blüh Alchemy. I first heard of this innovative brand from a trusted friend. A beauty veteran herself, she was impressed by the cellular extracted, exotic botanicals and the remarkable results on her skin. When the Founder of Blüh …
For those of you who have yet to discover Pursoma, you are in for a real treat. I have wanted to create a Discovery that features the transformative Pursoma treatment tools since the day I first discovered them myself. This month’s Limited Edition Discovery by Pursoma takes the fundamentals of self-care to a new level of …
You may know Meow Meow Tweet by their whimsical name, or maybe you know of their Hero product — deodorant —a favorite of many clean deodorant converts. This quirky brand from upstate New York has absolutely mastered great deodorants, Meow Meow Tweet is about so much more. I met Tara Pelletier, Co-Founder of Meow Meow …
Frequently, I hear brands say they want to develop a luxury haircare line. I believe that we all define our own luxuries, and the Tabitha James Kraan haircare line is my definition of luxury — made with meticulously sourced organic ingredients and boasting gorgeous aromatics, feels amazing and easy to apply (check, check, check, check). Watch my …
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