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The Hero Edit

Āether Beauty: A Cosmetics Unicorn

Clean cosmetics just entered another dimension, and the brand leading the way is Āether Beauty, an emerging color cosmetics line offering highly pigmented eye shadow palettes made with zero-waste materials (read: no magnets or mirrors). Effective immediately: clean, sustainable beauty is on the same plane as traditional beauty brands. When it comes to beauty and …

Axiology Proves Clean + Color Can Live In Stunning Harmony

As we celebrate the second anniversary of our launch with Axiology Beauty, I am reminded that this Blue beauty brand captured my heart from the very start for its next-level commitment to sustainability. In fact, as evidenced by my original post about the this conscious lipstick line, it was indeed love at first swipe. Axiology …

Blüh Alchemy Skincare

Blüh Alchemy: The Blühprint for Optimal Skin Health

It’s a Heroic story, a little beauty brand that delivers big results. This is the tale of Blüh Alchemy. I first heard of this innovative brand from a trusted friend. A beauty veteran herself, she was impressed by the cellular extracted, exotic botanicals and the remarkable results on her skin. When the Founder of Blüh …

Pursoma: An antidote to your First World Problems

For those of you who have yet to discover Pursoma, you are in for a real treat. I have wanted to create a Discovery that features the transformative Pursoma treatment tools since the day I first discovered them myself. This month’s Limited Edition Discovery by Pursoma takes the fundamentals of self-care to a new level of …

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