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The Hero Edit

Indie Beauty Spotlight: #SecretProject Revealed

They are fresh, philanthropic, female beauty entrepreneurs with breakthrough brands! Introducing our first-ever Indie Beauty Spotlight Discovery: three separate Discoveries featuring three of the buzziest brands of the year: Ranavat Botanics, Beneath Your Mask and Wabi-Sabi Botanicals. Oh, there’s more…gift an Indie Spotlight Discovery, and we’ll donate $2 to the brand’s charity.  Meet these rising stars …

Achieve Your Best Beauty Sleep with de Mamiel Sleep Series

About a year ago, I spoke with Annee de Mamiel about the launch of her new de Mamiel Sleep Series Collection, and as she described the sensory experience and benefits of this trio, I quickly realized it was no ordinary product launch. Annee, known for her skincare formulations, had developed a series of five products, …

Honua Skincare Models Blue Beauty

Honua Skincare, founded by Kapua Browning, a licensed esthetician, and Hawaiian Traditional Medicine practitioner, began crafting customized oils and tinctures for clients using native Hawaiian botanicals. In 2016, she and her husband birthed a brand with only one given name: Honua, meaning ‘mother earth’. With a family lineage known for protecting the land, water, and farmlands of …

Prickly Pear Seed Oil: Green Beauty’s Most Coveted Oil

Prickly Pear Seed Oil is now one of the most sought-after ingredients in green beauty. The Prickly Pear Cactus (Opuntia ficus-indica,) is grown throughout North America—from Mexico to Canada. The bulk of the distribution is exported from Morocco where cooperatives work to harvest the spiny paddles that press one liter of oil from about eight …

Shining the ‘Blue’ Light on Osmia’s Dr. Sarah Villafranco

I was inspired to found Beauty Heroes because I wanted to shine a light on the wellness and beauty brands that are paving the way for a healthier planet – and doing it well. Earlier this year, I began thinking about it, and the lightbulb went off in my head– green beauty brands are actually …