The Hero Edit

EVOLVh Better Roots Collection

Thinning Hair: Get to the Root of it with EVOLVh Better Roots

Since its inception in 2009, EVOLVh has been at the forefront of clean haircare, blending natural and organic ingredients with scientific innovation to deliver high-performance products for all hair types. Founded by Boris Oak, whose passion for hair care began in his mother’s salon, the brand has consistently prioritized transparency, inclusivity, and efficacy. EVOLVh’s commitment …

Maya Chia Products

Not Your Average Routine: Maya Chia’s Extraordinary Approach to Beauty

Susanne Norwitz’s journey into skincare is as unconventional as her products are unique. Inspired by her father’s medical work in Guatemala, Susanne discovered the centuries-old power of chia seeds. With a background in medical innovation and a passion for effective, naturally derived ingredients, she knew chia seed oil was her powerful, highly nutritive ingredient. Using …

Alpyn Beauty Products

The Glow to Sleep Ritual with Alpyn Beauty

As a Beauty Heroes enthusiast, you’re already an expert at mixing and matching, creating customized beauty rituals that give your skin exactly what it needs. This ritual offers an extra dose of inspiration by sharing how to incorporate your new Hero product into a routine. Indulge in a luxurious evening routine showcasing the rejuvenating capabilities …