Perhaps you felt a little unsure about what to do or who to tell. Depending on where you were and who you were with, you may have felt a little nervous. (Would you be able to get the supplies you needed in time?) Or maybe you were raised by some woke folk who prepared you …
She’ll be the first to admit it: the world doesn’t need another beauty store. But when Jeannie Jarnot, founder of Beauty Heroes, signed the lease in downtown, Novato, she was clear about one thing: this wasn’t going to be a run-of-the-mill retail shop with nothing more to offer than a bunch of shelves lined with …
One brand, one full sized product? What’s the fun in that? Only 5 short years ago, when Beauty Heroes just launched, this sentiment was expressed more than once. In an era of sample boxes, our concept was disruptive, and it took time to earn your trust. Growth was slow but steady, and each month, as …
In our modern world of over-saturation an abundance of options and short attention span, it’s important to me that we stay connected to our values of conscious consumption. Rather than always introduce only new brands, I often fall back on a tried-and-true (and somewhat outdated) virtue: when I find a good thing, I stick with …
Here’s some good news: As a consumer, you’re already on the winning team. That’s right: anyone with purchasing power is in the power seat. The ball is in your court. It’s your game to lose. All you have to do is know what victory looks like. Here’s a little game theory for the conscious consumer: …
When I met Graydon Moffatt, vegan chef, yoga instructor, beauty alchemist and Founder of the Canadian superfood skincare brand, Graydon Skincare, I was flooded with FOMO. Up until that moment, I had been missing out on one of the most trend-forward founders and results-driven botanical skincare brands on the market. I quickly made up for …
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