You may think we planned it this way, but the truth is we didn’t see this coming. Who knew that sending out a rainbow waved bottle of soap as our Hero product could be as relevant as it is in this very moment? I remember the first time I saw Bathing Culture on a shelf …
Every once in a while, I discover a brand that’s been around for a long time but is new to me, and I wonder, why has it taken me so long to find you? That is the case with Mukti Organics, a fresh, gorgeous and super-conscious brand from Australia that’s been around for over 20 …
In our quest for what’s emerging and amazing in the world of healthy beauty, we have literally seen it all – from single SKU unicorn brands that make their mark with one very special product to intricate ranges inviting lavish, time-intensive rituals that promise transformative results. For those that meet our rigorous ingredient standards and …
It’s the oldest cliche in the book, but it’s never been more true: We are what we eat. And what we’ve been eating, at least for the last several decades, has left many Americans undernourished, overweight and suffering from chronic conditions, from fatigue to auto-immune diseases to diabetes. As life force is depleted from our …
Happen to be looking for a single ingredient that gently and effectively boosts collagen, reduces fine lines, diminishes acne scars, brightens complexion and leaves skin feeling smooth and plump, with zero downtime? There’s a plant for that. It’s was one of the buzziest ingredients in 2019, and for good reason: Bakuchiol meets all the criteria …
2020 is here, and it brings the promise of a fresh start. While every new year signals new beginnings, this year feels especially auspicious. Maybe because it’s the start of a new decade, or because it’s an election year. All we know is that we’re more inspired than ever to bring new brands and fresh …
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